I stumbled onto Bruin's Nation about five months ago, and became a fan for several reasons.
First off, I can find objective reporting anywhere. If I want to find out who has a pulled hammy, or who is fifth on the depth chart, I can find that anywhere. Here, we talk about the long-term implications, and do so with fans who are passionate and informed.
Seconly, I love to hear the opinions of fellow Bruins. The internet has been, for many fans, a place where members of the Bruin diaspora can gather together, and share views about the state of UCLA athletics, no matter where they may reside.
Finally, this site has been an invaluable resource for promoting "fringe" athletic programs. As a huge college baseball fan, it's been a true pleasure observing the renewed interest in Savage's fledgling program. Reading the water polo and vollyball coverage has been a real treat.
I've noticed many "main stream" reporters lament the influence of blogs, and attempt to minimize the impact that internet communities have made. Not only is this incredibly short sided, it affirms the arrogance that has turned many people off the "MSM". I, for one, am incredibly appreciative of the forum that blogs have provided, and look forward to the future.