LA Times actually has some new information on the Endzone Dancer's mess. Per the Times report there are allegations that Bush's involvement in this scandal is much deeper than previously thought:
Former USC football star Reggie Bush was involved earlier and more deeply than previously reported in efforts to create a sports marketing agency that has been the focus of lingering controversy, according to lawyers for disgruntled partners in the failed venture.
The lawyers said it was Bush, along with his stepfather, LaMar Griffin, who proposed the agency as a way for the Heisman Trophy winner to avoid paying a percentage of his earnings to an established agent when he turned professional.
The NCAA and Pacific 10 Conference are investigating whether Bush violated rules of amateurism. If that is proved, USC could forfeit victories spanning two highly successful seasons and Bush could be forced to surrender his Heisman.
Attorney Brian Watkins said his client, Lloyd Lake, one of the agency's partners, planned to cooperate with collegiate investigators.
Watkins told The Times that Bush was present at several early meetings of the agency's founders and was active in pushing the idea of creating New Era Sports & Entertainment. Bush later introduced USC teammates to New Era backers Lake and Michael Michaels, the attorney said.
"But for him [Bush], this business venture wouldn't get off the ground," Watkins said. "What do you think? LaMar could never start a sports agency. He's a high school security guard. No one's going to get behind that business venture."
Jordan Cohen, who represents Michaels, called Bush "a founding member" of the sports agency, whose "presence would then attract additional athletes to sign with the firm." Bush and his stepfather wanted "to keep money within the family," Cohen said. "In order for that plan to work, they needed financing." All of the initial funding for New Era came from Michaels and Lake, the lawyers said.We will see how this all pans out.
If the NCAA and Pac-10 investigators actually do their jobs we may get to the bottom of this. But I am not going to hold my breath.
I just find find hard to believe that if these allegations are proven true no one at Southern Cal didn't know what was going on with the signature athlete from Peter Carroll's scandal tainted era.