Will UCLA Pay For The New Head Coach?
Bumped. A must read post. GO BRUINS. -N
I think considering his hires (Howland, Savage) Dan Guerrero has a pretty good eye for talent. He brings in good coaches who have UCLA competing for national titles, just as all Bruin coaches should. However, college football is a big money business and with all big name coaches looking at over $1 million per season, UCLA will have to spend much more than they ever have on a football coach if they want to have a top notch football program instead of continuing their decades long commitment to mediocrity.
First, here's a recap of what happened during the last coaching search for those who don't know (if you do then skip down a while and I get to my point at the end):
When Guerrero first took over as the UCLA AD, he fired Steve Lavin and Bob Toledo, leaving him the department's 2 most prominant programs in need of a coach. First came the search for a head basketball coach which started in November, where he worked the backchannels as Lavin led the Bruins to their worst season in over 50 years. Mike Montgomery, a proven winner in the Pac 10 was his first choice, however Montgomery had no interest. Next on the list was Ben Howland, a lifelong Bruin who wanted nothing more than to come home to Southern California and lead UCLA back to glory. While he couldn't speak with Howland until the season ended, Gurerro did speak with multiple people around the nation and those close to Howland to get a feel for what it would take to bring Howland west. Howland was willing to take a pay cut to come to UCLA, however when negotiations first began the offer UCLA came up with (roughly $600,000 per season) would have forced Howland to take such a pay cut that even Guerrero knew Howland couldn't agree to it.
At this point Guerrero made his push to the adminstration. If they want to win, they're going to have to pay for it. After meeting with a few different administrators over 3 days, Guerrero finall got the OK to pay Howland what it took to bring him to Westwood. The contract was drawn up and Guerrero merely had to wait until the season ended so he could speak to Howland personally and get him to sign the deal. Howland became UCLA coach and we all know what he has done with the basketball program since.
Next came the search for a head football coach. Again, the UCLA administration did not want to spend for a top notch coach. They wanted a smaller name, who didn't cost as much and maybe that guy could turn the program around. Guerrero didn't feel this was the right way to go about the search. He wanted to start with a list of 10-15 coaches and then to narrow it down to 4 or 5 to interview. He also realized that the program eneded a proven coach so again he went to the administration to get a bump in money for him to offer, however after getting it for basketball, Guerrero was ignored by the adminsitration and essentially told, "we gave you the money for basketball now leave us alone." This wasn't OK with Gurrero though so he pushed and pushed for more money, upsetting the adminsitration and especially, our chancellor Carnesale.
Carnesale decided he would take control of the coaching search and enlisted his buddy Bob Field to help him. He told the administration he would get the job done with the money they allotted so the search began, with Carnesale and Field at the head. The final 2 candidates were Mike Riley and Karl Dorrell. Following the interviews, Guerrero repeated what he said at the beginning: UCLA needs a proven coach. So with that his vote went to Riley. On the other hand Carnesale and Field loved Dorrell. He was a Bruin, had a great interview and was young. Guerrero was outvoted and Dorrell was hired. Ever since then, the administration has stood by Dorrell, saying he needed more time, plus they weren't paying Dorrell much and the football program was making money, so why tinker. Carnesale was still on Dorrell's side too, however this fall Carnesale left and Gene Block took over as chancellor. Block seems to have sided with Gurrero in all aspects of athletics, from the need to raise money, improve facilities and demand excellence. With Block on his side, Guerrero has turned up the heat on Dorrell and gotten to ear of the administration and Dorrell has done his part too.
That is where we stand now as the Bruins are 5-4 with 20 returning starters and their 3 toughest games remaining. While the Bruins still control their destiny in terms of the conference title, but Dorrell still controls the Bruins so I'm not getting my hopes up. Dorrell looks likely to get the boot after the season and we will have to rewind 5 years to start a head coaching search again. The search will start in the same place it did last time: the adminsitration allotted far too little money for the next head coach and Gurrero asking for more to bring in a head coach that will raise the football program to the level of all other Bruin programs.
I am optimistic that this time the administration will give Guerrero more money to work with because he alone will be in charge of the search and won't have a chancellor undermining him. The chancellor is another HUGE part to this search. Block will not only side with Guerrero in his push for more money, but Block will bring in additional money. At Virginia, Block was the lead fundraiser as the Cavs built a brand new basketball arena, as well as renovated the football and baseball stadiums. Block is a proven fundraiser. Combine that with UCLA alumni eager for a winning program, Guerrero should be able to offer a coach UC money, Adidas money and alumni money. My guess is the Bruins will be offering roughly $1.5 million per season to their new coach, with a possibility of it being pushed to $2 million if it goes to a big name (Steve Spurrier).
While the story of the last head coaching search is 100% fact, the speculation on the upcoming search is simply that..speculation. The administration could certainly stick to their cheap history and show no inclination to pay up for a coach UCLA deserves while paying Dorrell a buyout. Personally, I don't question the Bruin fans or alumni's desire for a top notch football program. I don't doubt Block or Gurrero's desire either. The only people who's desire I question is the administration. UCLA has been mired in over 40 years of mediocrity on the football field. Despite this, the administration hasn't showed an inclination to make a commitment to the football program and get it on top of the Pac 10 and nation like it should. As long as the football program can continue to keep the athletic department self-sufficient, they are content. Now is the time for the university to make its statement. Do they want a winning football program or not? Is mediocrity OK or will they demand more? The statement they make this offseason is going to determine the future of the program for not only the next 5 years, but likely the next few decades.
This is a FanPost and does not necessarily reflect the views of BruinsNation's (BN) editors. It does reflect the views of this particular fan though, which is as important as the views of BN's editors.
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So it looks like
I'm all for that, and will do so after dinner.
Now, Rye, one more question. You sound like you have good contacts in the Athletic Department. Does DG know (not suspect, but know) that if CTS is still the coach after the justsc game that many at the BN (including me) will start a move to get a new athletic director? Whether he cares or not is irrelevant to me.
Anyway, thanks for posting this. I had heard bits and pieces before,but this is nice to have all in one place.
He knows
by Ryan Rosenblatt on Nov 6, 2007 3:41 PM PST up reply actions
There's More to Big Time Football Than Wins
Winning football generates money outside of the Athletic Department for both the University and the general regional economy. The University benefits through increased merchandising and alumni donations. It isn't an accident that during every televised football game there are "commercials" for each of the schools. Those PSA type ads are free advertising for the school and they are important for marketing purposes both to attract new students (not that UCLA needs that since it gets more application than any other US university), but also for image enhancement that can translate into corporate donations and grants. Winning football gets additional attention.
There are also benefits to the economy. While winning translates into more ticket sales, ticket sales translate into other economic impacts. People drive to the games. They buy gas and increase the wear and tear on their cars. Some people, myself included, live outside the LA area and must buy an airline ticket for every game. There are also hotels, restaurants and other industries that benefit.
Let's continue to encourage UCLA not to be penny wise and pound foolish when it comes to getting the best available coach. We took the cheap route and see what it got us. Let's try upping the ante not just for football fans, but for everyone that would benefit, including those that don't give a rat's ass about football or UCLA.
Call David Geffen
If David Geffen could donate a $100 million, or what ever it was, for the Medical Center, maybe he could come up with another 2% for what could be an important element of UCLA's marketing strategy - a winning football team.
From what I've heard
by Ryan Rosenblatt on Nov 6, 2007 4:16 PM PST up reply actions
Would help...
Rye
The info i have heard
I can guarantee it
by Ryan Rosenblatt on Nov 6, 2007 5:07 PM PST up reply actions
great diary rye
I think if they find the right guy they may be ready to move that base up to 2 million range.
I don't think money is going to be an issue this time around. After all unlike 2002 this time UCLA is not looking down the barrel and see it also has save money to bring in a basketball coach.
Last I checked, Peterson at BSU has...
Previously, I said I could imagine us offering him or a similar candidate a 5-yr, $7.0M deal.
Now, I'm thinking a 5-yr/ $8.0M might be the ultimate price.
If we can sign a high-quality HC for that, I might actually be relieved.
M
Plus
I know there is a lot more to BSU and Petersen than that game, but that's the one everyone remembers.
Petersen's rep has been...
Call me crazy, but those are the kind of qualities I want in a HC.
I freely admit I don't know what type of HC he would be in L.A., with a big-city environment and media affecting all of his players. I can't guarantee he'd be a success.
Then again, I am pretty confident that he'd give us a better than a coin flip's chance at winning the big games.
M
Correct me if I am wrong but...
Of course this has no effect on the point of this. We need a proven winner, and we need to spend some $ to do it. SO we as alums need to convince the AD to loosen the purse strings a little.
He was
by Ryan Rosenblatt on Nov 6, 2007 5:20 PM PST up reply actions
Excellent Post
great post
There was no bigger jacka$$ than Carnesale
And now, Carnesale's final legacy to UCLA football fans is this god-awful situation:
If we want KD gone, we have to root for UCLA to lose; if KD sweeps the final 3 then he remains.
I know the concensus is that the latter is not going to happen, but it is not a zero-chance probability.
Question
One more point:
I think DG has been planning on bringing in a name for quite a while.
Carnesale
Bill
Sabatical
He's teaching this quarter
He's actually getting paid for this gig?
OK academicians out there - justify a class like this? We did this sort of thing in law school - we sat around with a prof or two and talked about a subject of the prof's choosing. We called it by its technical, legal name - "lunch."
Sorry, but it seems to me that "Toast" is doing more to earn his salary than this clown is.
Not sure if he's teaching only that
I really, REALLY hope...
You know, just throwing some nice-looking, but discounted money, at a veteran "name" rate for a mere stop-gap measure until a new guy can be found in 3 or 4 years.
I want our admins to go outside the box, take a good look around and find a quality, LONG-TERM candidate for HC.
Not long-term learning, but long-term success.
Face it -- WE DO NOT HAVE A COACHING TREE in FOOTBALL ANYMORE.
Neuheisel is no longer nuclear-meltdown-level with the NCAA compliance officers, but the half-life on his violations is probably incredible.
About the only guy I might consider would be Al Borges, since he's been a solid, experienced OC at Auburn. Still, under BT, there's no telling how much of the offense was BT's or AB's.
Anyone that was an assistant during the Teflon terry days would have to be in their 60s, and that is NOT the kind of coach or coordinator I want for the LONG-TERM.
I want us to get this RIGHT.
I want a clear, solid, 8-10 year hire, one who can get us to 3-4 Rose Bowls in that span, and NO LOSING SEASONS.
I want someone who can run an offense that maximizes our available talent while minimizing the learning curve, so we don't have to wait for a QB's 3rd year before he can win 8 games.
I want an OC and a DC that have a freaking clue how to run, recognize, and react to a freaking spread.
No retreads. No retirees. No rejects.
M
One of the best things...
Yes, UCLA's budgets are tight, but as the saying goes, you need to spend money to make money. Reference the article about Ohio State that was recently on BN. The football program alone covers the entire athletics budget, with money to spare. There's no reason why UCLA, with it's rich tradition (100 championships) can't follow the same model.
by norcalbruin95 on Nov 7, 2007 10:07 AM PST reply actions
Great point re OSU.
HOWEVER, the RIGHT hire can certainly pay off for the AD for YEARS to come.
With all the palyers we have sent to the NFL over the years, even during the CTS-era, we ARE NOT and SHOULD NOT be a basketball-only school like Duke or UNC or Kentucky.
We are in a premier football conference.
We are in a major media market.
We are in a city that has long been dominated by star-power coaches, from Wooden to Riley to Lasorda to Jackson to the Humanitarian to Torre.
We need a star -- not just one in faded name only, but a rising one who already has major accomplishments under his belt and plenty of fire in the belly to require an even bigger belt in the near future.
If the admins make the RIGHT choice, and at the very RIGHT TIME, we can make Florida's and OSU's financial success look like a nice little indy film next to a UCLA's own Spielberg-level athletic blockbuster.
If we can only get this RIGHT...
M
My hope is that...
Sounds perfectly reasonable to me, and there's no better time than now to do it.
by norcalbruin95 on Nov 7, 2007 11:02 AM PST up reply actions
I'll settle for 6-6 this year...
M
Truethat...
by norcalbruin95 on Nov 7, 2007 11:22 AM PST up reply actions
He could win the next two games, but
Tall order for CTS.
IF he is lucky enough to finish this season with a four game win streak and end up with a 9-4 record.
It would be great for the team, but ugh! but it might unnerve DG to fire CTS, and we'd have him one more year!
I Feel Sorry . . .
by Forearm Shiver on Nov 7, 2007 10:37 AM PST reply actions
Ever heard of...
by norcalbruin95 on Nov 7, 2007 10:41 AM PST up reply actions
Agree about Howland
Contrast that with Doofus. Even with a 10-2 season there was no comfort level that he knew what he was doing.
Come on . . .
by Forearm Shiver on Nov 7, 2007 10:54 AM PST up reply actions
Agreed that it is tough...
This is why I think the Cal situation is the best analogy for us, particularly as both schools replaced coaches just a year apart from each other.
Has Cal been rampaging across the Div. I landscape these past 5-6 years under Tedford? Heck no.
BUT, I think it's clear that CJT did a better job in his 1st 5 years than CTS has in his.
CJT took over after Cal's disastrous 1-10 season. CTS took over after Toledo's 8-5 season.
Year 1:
UCLA -- 6-7, tied 5th in Pac-10, Silicon Valley Bowl LOSS.
Cal -- 7-5, tied 3rd in Pac-10.
Year 2:
UCLA -- 6-6, tied 5th in Pac-10, Las Vegas Bowl LOSS.
Cal -- 8-6, tied 3rd in Pac-10, Insight Bowl WIN.
Year 3:
UCLA -- 10-2, 3rd in Pac-10, Sun Bowl WIN.
Cal -- 10-2, 2nd in Pac-10, Holiday Bowl LOSS.
Year 4:
UCLA -- 7-6, 4th in Pac-10, Emerald Bowl LOSS.
Cal -- 8-4, tied 4th in Pac-10, Las Vegas Bowl WIN.
Year 5:
UCLA (in progress) -- 5-4, not yet Bowl eligible.
Cal -- 10-3, tied 1st in Pac-10, Holiday Bowl WIN.
Granted, there are some Cal fans who are bemoaning CJT's coaching this year, but I certainly think he's earned enough goodwill to keep his job next year.
As for CTS? Yes, a Div. I HC job is hard. It's supposed to be.
Most of us were hoping that CBhw ould get our Bruins to the Final 4 by his 4th or 5th eyar, but I don't know if ANY of us thought, back when he was hired, that we'd go to back-to-back F4s by the 3rd and 4th year alone.
When CTS came on, we came off an 8-5 season.
We have only finished that well ONCE in CTS' 4 full years on the job, and it's going to be VERY tough to get there this year.
Most of what we want are the basics of any good coach -- sound game planning, improvement of players, good recruiting, smart decision-making, and confident leadership.
We don't expect continuous dominance, but we demand consistent competitiveness.
We can get it...
...IF WE GET THIS RIGHT.
M
Sure...
That's the thing with Howland, even after the 11-17 season, we could already see the signs that Ben was a great man, a leader and a great coach. We could see the system cutting it's roots. With Dorrell, it was pretty clear we were doomed from the start...
by norcalbruin95 on Nov 7, 2007 11:18 AM PST up reply actions
Time to produce
Given what happened with basketball and even with the first couple years of CTS, I am confident that the UCLA fan base will give the new coach time to bring the team up to the level which we think it should be.
Cal is a good comparison
by Forearm Shiver on Nov 7, 2007 11:45 AM PST reply actions
If those hippies are feeling constipated
I do agree . . .
by Forearm Shiver on Nov 7, 2007 12:10 PM PST up reply actions
Agreed, Cal's Rb drought is long...
I'll put this concept into a separate Diary, too. Your input would be appreciated.
M
M, don't forget . . .
by Forearm Shiver on Nov 7, 2007 12:08 PM PST up reply actions
Agreed. My brother went to Cal...
At the same time, I respectfully submit that our blowout losses against $C and Bowl Games outnumber Cal's losses to Stanford and in Bowl Games by a HUGE margin.
Is Cal perfect? Heaven, no.
But they're a much better prgoram than ours.
M
True enough
I know the conventional wisdom was that Cal was so disappointed in being at the Holiday Bowl that they just did not show up, emotionally.
It could also have been that Cal was not prepared for TT's spread offense. I doubt TT ran the ball more than a few times the entire game.
Cal is having a bizarre year this season, but overall, I like what they have going.
There is no doubt . . .
by Forearm Shiver on Nov 7, 2007 12:20 PM PST up reply actions
I have really liked Cal under Tedford and
While this might be a bizzare year for Cal, that describes EVERY season with CTS.
By the way, the last Rose Bowl appearance for Cal was '59. They lost to Iowa.
in my recollection....
by BruinManDan97 on Nov 7, 2007 3:36 PM PST up reply actions
they had no recievers left
I believe you
Saw your new Diary entry . . .
by Forearm Shiver on Nov 7, 2007 1:15 PM PST up reply actions
Maybe a dumb question
Who is the "administration"? If we have the AD and the Chancellor on board, who else do we need? I know there are others, but who are they? What are the names of the other people who need convincing?
The administration
by Ryan Rosenblatt on Nov 7, 2007 12:04 PM PST up reply actions
Thanks
It's great
by Ryan Rosenblatt on Nov 7, 2007 12:57 PM PST up reply actions
Morrison is not part of Administration?
rye - you may need to tighten up your diary a bit
At this point Guerrero made his push to the adminstration. If they want to win, they're going to have to pay for it. After meeting with a few different administrators over 3 days, Guerrero finall got the OK to pay Howland what it took to bring him to Westwood. Howland became UCLA coach and we all know what he has done with the basketball program since.
Next came the search for a head football coach. Again, the UCLA administration did not want to spend for a top notch coach. They wanted a smaller name, who didn't cost as much and maybe that guy could turn the program around. Guerrero didn't feel this was the right way to go about the search. He wanted to start with a list of 10-15 coaches and then to narrow it down to 4 or 5 to interview. He also realized that the program eneded a proven coach so again he went to the administration to get a bump in money for him to offer, however after getting it for basketball, Guerrero was ignored by the adminsitration and essentially told, "we gave you the money for basketball now leave us alone." This wasn't OK with Gurrero though so he pushed and pushed for more money, upsetting the adminsitration and especially, our chancellor Carnesale.
Because according to facts the hiring of football coach came first chronologically. Its a subtle point but important to get it right for factual purposes. I got the gist of what you were trying to say, but I think you need to make it clear. Football coaching search came (timeline wise) before the basketball one. However, in terms of priority mindset basketball search came first and took precedence over the football one.
Guerrero essentially
by Ryan Rosenblatt on Nov 7, 2007 12:36 PM PST up reply actions
That makes sense a little more
Will do
by Ryan Rosenblatt on Nov 7, 2007 12:40 PM PST up reply actions
It is actually pretty explosive info
Is that what you are suggesting?
He didn't negotiate with Howland
by Ryan Rosenblatt on Nov 7, 2007 12:49 PM PST up reply actions
By the time he spoke with Howland
by Ryan Rosenblatt on Nov 7, 2007 12:50 PM PST up reply actions
Thanks
by Ryan Rosenblatt on Nov 7, 2007 12:55 PM PST up reply actions
No problem at all
Top Notch Coordinators?
Gene Block can be a boon to the program
As someone that has spent nearly 3 years at the University of Virginia, I have had ample opportunity to experience the athletic environment present here in Charlottesville. When it comes to fundraising and infrastructure improvements, UVa has us beat, and by a significant margin. I share the belief that Block will be of help in improving these areas; at the very least not setting up roadblocks to DG.
A recent article from Fortune Magazine shows just what a strong focus on athletic fundraising. The article focuses on Florida's program, but includes a table of the universities with the largest athletic budgets. Much of the list is composed of the traditional D-1 athletic powers; Ohio State and Texas top the list (~$100 million each), while other leading programs such as Penn State, Michigan and Georgia make the list. UCLA is not included, but surprisingly, Virginia is #3, with an athletic budget of over $92 million last year.
I should note that by sheer numbers, UVa has an alumni base far smaller than any of the before mentioned schools, with the possible exception of Notre Dame. What Virginia has done with much success is high-visibility fundraising through the athletic department. The Virginia Athletics Foundation has a much higher exposure on campus and at sporting events than any arm of Morgan Center that I recall at UCLA. Block was a major part of the fundraising effort during his time at UVa, and as Rye wrote, was successful in getting several major athletic facilities constructed or expanded, notably the expansion of the football stadium at a cost of $76 million, and the construction of John Paul Jones Arena, which opened last fall at a cost of $143 million, funded completely by alumni and private donations, led by a $35 million gift from a single alumnus. As a whole, the (on-campus) athletic facilities at Virginia top those at UCLA in all but Track and Softball, and arguably Tennis). My hope is that now the athletic department will gain the university support to make a leap in funding, gaining the ability to pay for a top-level coach as well as to solidify athletic funding + further improve facilities.
hoo
Would 2M be enough?
Right now, in the major conferences, the avg. for a coaches salary is around 1.4M.
But, to get a homerun hire, I think you'd have to go beyond 2M. The coaches salaries have just escalated in the past few years, and I think its going to go even higher with the number of big-time programs that need coaches this off-season and will not be afraid to pay what it takes. The mistake would be to offer what you think is a competitive offer, and not realize that what used to be competitive is now obsolete.
Nick Saban gets 4M at Alabama, Charlie Weis gets somewhere close to 4M, Stoops at Oklahoma gets 3.5M, Urban Meyer gets 3.3M, Carroll at SC and Brown at Texas both get close to 3M. Hell, even Franchione, at Texas A&M gets 2M and he's going to get fired.
by dana on Nov 7, 2007 5:43 PM PST reply actions
$2 million is plenty
Chris Peterson is getting 850K right now.
Gary Patterson is getting 1M per season.
Bronco Mendenhall is getting about 600K a season.
Paul Johnson is getting just over 1M per year.
All these coaches can be lured with 1.5M probably with 2M getting it done for sure.
by Ryan Rosenblatt on Nov 7, 2007 6:20 PM PST up reply actions
Homerun hire
The four names you listed- Peterson, Johnson, Petterson, and Mendall- are promising, up-and-coming coaches but not big name coaches yet. If it would take 2M to lure them for sure, then it would cost more than 2M to lure a even bigger name coach.
Although, if the new UCLA coach starts winning, he'd probably get a bump in salary anyways.
by dana on Nov 7, 2007 7:08 PM PST reply actions
Guys look,
Problem is they both don't exist. You have to allow for flaws and be prepared for them. Otherwise you will never be satisfied. And then, what's the point of it all anyway?
by Steven on Nov 8, 2007 12:08 AM PST reply actions

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