From the LA Times:
UCLA's marketing department, like the Bruins, is taking small steps forward. School officials were a little red-faced at the sight of so much red at the previous week's game -- the result of newspaper advertisements paid for by the UCLA marketing department urging Fresno State fans to turn out at the Rose Bowl.
This week, they knew what school they were marketing -- they just apparently didn't know what conference the Bruins play in.
A posting in "Bruins Locker Room," the athletic department's online newsletter, said that tickets were still available this week under the heading: "Bruins play final nonconference game."
That is not good to say the least.
I guess they can say that 65,000+ on a night Dodgers were taking care of business down the 110 is not a bad job after all.
Still as DG referenced last weeek the folks at Morgan Center's marketing department needs to step up. Paying attention to details would be a good start.