We've been rightfully critical of our AD PR machine but what has happened at sc, over the past month or so, is much worse than anything we've done wrong. As mentioned in many posts here, the public persona of the football program is taking a huge beating. From things like whining about not being in the BCS championship game by conveniently forgetting that they got beat by OSU to creating a false story about TBS and getting called out by recruits and reporters, sc has looked very bad.

And, now the Dirty thing -- in which the "we are family" rhetoric is shown to be nothing but rhetoric.

sc is not looking good. And, that surprises me. After all, they've dodged so many bullets from the White Power website to Bushgate without a scratch. And, they managed a 60 Minutes story so that it showed the humanitarian side and none of the dirt in the program. And, now all of this. My bet is that cheety is out of control, unmanageable and thinks that his farts don't stink. He has become a PR nightmare for his school and when heads have to roll you can bet it will be some hack in PR and not the head coach who takes the hit. Whether or not this has a negative impact on the school in any way is questionable. sc's ethics or legal issues have never had an impact on public perception. pc won't take a hit until he starts losing on the field OR he is sanctioned -- and then the bandwagon will empty. Perhaps, this latest round of nonsense will help empower the press to go after the things he has really done wrong. Yes, this thing with Sanchez stinks, but it's a matter of manners and judgment not NCAA rules. My hope is that now that some of the sports reporters have taken a nibble out of the program, without any real consequence, they will settle down for a meal. Yes, I'm hoping the press starts to act like Barn cats, not House cats.