The Daily Bruin has a story on alumni cheerleader Geoff Strand in today's online and print issue.
Geoffrey Strand’s popular punch-line developed in response to the turmoil that epitomized reality during his days as a student on the Westwood campus. At the time, protests and flag burnings were not uncommon, and power struggles both social and political pervaded the national and local scene.
As part of his campaign for head cheerleader, a student-elected office in those days, Strand created the trademark catchphrase to rouse memories of the good times. This imagery, epitomized by the Beach Boys’ “Happy Days” stereotype for optimism, was Strand’s attempt at a reversion to normalcy.