UCLA had a coach who won a national championship in a major sport, then broke a financially-modest NCAA rule and tried to cover it up. What did UCLA do? It fired him, because the reputation of the university was more important than wins, losses, and titles. "UCLA is deeply concerned about these actions," Young said. "We have concluded that coach Harrick conducted himself in a manner that was inconsistent with his position as a role model to students, where ethical behavior is so important."
USC has a coach who has won a national championship or two (depends on how you do the counting) in a major sport, who has broken scads of NCAA rules (Reggie Bush receiving the largest-dollar support in collegiate history, Dwayne Jarrett obtaining free housing, "student"-athletes owning the police while obtaining A's from Senora Ross, personally having an unauthorized extra coach at practice, etc, etc -- see Menelaus for much, much more), and never addresses a single incident. What has USC done? Made him the highest-paid employee of any private university in America.
When you think of athletes, you think of Jackie Robinson at UCLA and OJ Simpson at USC. When you think of coaches you think of John Wooden at UCLA and John McKay or Pete Carroll at USC. When you think of contributors to a better world, you think of Ralph Bunche of UCLA and a so-called Humanitarian at USC.
I remain stunned that the students and alumni don't seem the least bit chagrined at what they represent to the world. As Joseph Welch famously put it to Senator McCarthy, "Have you no sense of decency sir, at long last? Have you left no sense of decency?"
Maybe our football and basketball teams aren't the best this year, but our hands are clean and our conscience is clear. That is why I am proud to be a Bruin and eternally relieved to not be a Trojan.