To their Pac-10 rivals (and haters), the USC Trojans have been unremorseful renegades the past few years, roaming freely and continuing to run a high-profile athletics program without being disciplined for the scandals involving Reggie Bush and O.J. Mayo.
As the months have passed and the reports of NCAA violations have multiplied, the cries of a double standard favoring the Trojans have turned into angry screams for justice.
Why won't the NCAA do anything? Why won't the Pac-10 do anything? Does USC now stand for Unpunished Scoundrels Cheating?
It's an impatient, visceral reaction that clouds the big picture. In actuality, this long wait for NCAA repercussions means it's quite possible USC is in more danger than you realize. It's quite possible the school you accuse of having more lives than Tony Soprano is being set up for one of the biggest falls from grace in sports history.
That's what I took from the latest Yahoo! Sports investigation into USC's wrongdoing. The Web site, which has broken several stories about Bush and Mayo in the past three years, reported this week that USC basketball coach Tim Floyd gave at least $1,000 to Rodney Guillory, one of Mayo's handlers, in 2007.
This new accusation now goes into a laundry basket of alleged misdeeds involving Bush, the former Heisman Trophy winner, and Mayo, the great basketball talent. The problems are so bad and widespread that several media outlets have speculated the NCAA could be building a case to prove USC has shown a lack of institutional control.