There's an article today about all of the Heisman trophy winners (living and deceased) -- "Where Are They Now?". The link is: http://www.lostlettermen.com/forum/viewtopic.php?t=403
Both Tommy Prothro (OSU, UCLA) and John McKay (USC) had 2 selectees. Where the honorees are now gives an indication of which schools promoted character and which did not. Quoted material below the jump...
1962: Terry Baker (Oregon State) – Retired lawyer living in Portland, OR (age 68)
1965: Mike Garrett (USC) – USC athletic director under fire for possible NCAA violations by football and basketball programs (age 65)
1967: Gary Beban (UCLA) - President of real estate company, CB Richard Ellis Services Inc. in Northbrook, IL (age 63)
1968: O.J. Simpson (USC) - Serving at least 9 years in Lovelock, NV prison (age 62)