Color Coordination at the Rose Bowl or Pauley

Good point Iiiiiideeeeeaaaaaan, I would love to see the rose bowl with fans decked out in blue! Looking back at the Tennessee photos, the crowd looks amazing. I could just imagine replacing all that orange with blue and have a little section filled with the opposing colors. That would be an incredible site. They should pass out the bruin den shirts to everyone who enters the stadium, this is a new year, a new era, time for change! Lets go bruins! Lets go bruin nation!

The Angels fans all wear red to their games. It was born out of the 2002 playoff run coinciding with their uniform change. So there’s where the bar is set: If Coach Neu can bring Westwood a BCS Championship we’ll all wear blue to the games. At least for a few years.

I’ll be there proudly wearing my Bruin Blue. I only get to one game a year (live 500+ miles away with 1 young child and a pregnant wife) so I always make sure I do it right.

It’s really something elementary. It’s common sense, your team is wearing powder/true blue jerseys, it’s the signature color of your school, if you decide to go to a game wouldn’t you put that shirt/jersey on? You can’t tell me you don’t own one, we are blessed to live in Southern California. Although we’re night and day different from the classless and spoiled school across town we are still well-off enough to have a selection of Bruin attire, one of which has to be blue.

If Ohio, Tennessee and Pennsylvania are doing it, then if we can’t one-up them, at least we can match them. Spread the word and let’s give America’s stadium the makeover it deserves.

While we do have a strong fan base, we have a lot of casual fans who don’t have the same passion. The athletic department and the store have done quite a bit to try and fix this problem. Last year the Athletic department GAVE AWAY true blue “Champions Made Here” shirts to every season ticket holder. After all was said and done, they still had thousands left over. People are just not wearing them. While the store does have a large selection of seasonal and fashion forward styles with different or in some cases odd colors, they carry many true blue shirts. People are just not buying them as much as the others, and are not wearing them to the games the way they should.

Hell, remember when the athletic department and the store had those KD life size stand-ups saying wear blue? Short of a dress code to watch the game, it is all up to us as fans. To shame anyone not wearing blue…Be as passionate as we can be…etc.

Having come back from the Tennessee game and witnessing first hand the sea of orange with a new found appreciation for this topic, I agree that UCLA fans should be better coordinated on colors to create a more impressive impact at games. However, we discussed this in Knoxville that there are many different shades of blue, various UCLA logos and fonts used and generally a lack of coordination by UCLA’s marketing arm in creating a cohesive UCLA brand. There needs to be one powder blue color, the UCLA script logo, UCLA block logo and the “B” (aka Boston Red Sox). Other than the ancillary colors (non-powder blue) that might be used for various shirts, etc., all the other inconsistencies of the UCLA brand need to go away. Every good brand maintains this so it does not dilute the image.

How about some sort of discount or give away based on whether you are wearing blue entering the stadium?

Also, the south end zone typically is full of youth groups and such that receive free tickets. Maybe they could also be given correctly colored blue attire as part of the package.

when i was a cheerleader back in 69/70, we actually encouraged everyone in the student section to wear white…those were the days…UCLA needs to commit to one bruin blue shirt as the official shirt, then i think you would see more of that there…i would love to see 85,000 strong in bruin blue…what a sight that would be…remember when wisconsin came to the rose bowl and they all wore their colors…it was impressive…we should be that way too

Oddly enough, until the “True Blue” movement during the Karl Dorrell era, we didn’t have any official color coordination for UCLA atheletics. The women’s teams had different shades of blue than the men’s teams, and of course the colors of the fan’s goods were all over the place. I guess that’s the one good influence from the Dorrell era.

Let’s take this thing to the level that Tennessee and Ohio State does it!

Love the discount idea, Schuber 69. Anyone wearing “true blue” shirts gets 50% off a drink or something like that. The athletic dept could promote it, and that awareness combined with the reward motivation would work well…I think.

One problem that comes to mind is some jerk in front of me in the drink line would undoubtedly be wearing the wrong color yet spend 10 minutes arguing with the poor soda-pourer that he should get a discount.

Another problem is the almighty dollar and our revenue conscious athletic department. While the cost would be minimal since the actual cost of a soda is pennies, the loss of revenue might be a problem since they sell that soda (that only costs them pennies) for $5. You’d also have to get whoever the concession vendor is to go along with making less money, which would probably be impossible.

They seem to have NEW shirts this year and they are still powder blue? Why cant we even get the OFFICIAL university sponsored shirts the right color.

I guess I have said a lot on this thread now.

I’m maveric2003 on flickr, and I’m glad that you guys are regularly able to use my pictures from Bruin home games. I enjoy the content on Bruins Nation very much. -Eric (ps, the picture above was from the ill-fated Notre Dame game)

This applies to football but not basketball. The football stadium is 30 miles from campus. Many of our season ticket holders have no reason to go to campus to buy the “true blue”, so they wear what they have. In Tennessee and at most places, fans who attend every game will at least be tempted to go into the student store once a year to stay up-to-date.

Better marketing—pushing the correct colored shirts—would help.

if you aren’t wearing blue or color of visiting team.

Problem solved.

wear true blue. We ought to do the same. Home team, home colors. Simple enough.

It would be pretty tight if on premiere game days UCLA could offer free towel day like the promotional ones the Lakers give during the playoffs with a sponsor on em. It would be pretty f***ken crazy to see a sea of true blue towels being spun around all over the Rose Bowl! Whatcha think?

I will be wearing my “True Blue” gear this Saturday.
I will also be yellin" my A** off!!
Let’s make being a Bruin Fan a participation sport!!!

BE LOUD AND PROUD!

White towels were given out about 4 years ago. (Why white?) Anyway, not many people whipped them around. Most used them as sun blocks. True Blue would sell better if the styles available were more flattering. Big shapeless T-shirts are simply not comfortable and get rather warm in the hot weather. Despite this fact, I wear my with pride each and every game. Go Bruins!

We can’t even get the blue on the helmets to match the uniforms! It will look better with the lighter shade of blue matching the rest of the uniform.

Last year UCLA was selling the surplus 2007-2008 Den t-shirts on campus for $5, what a steal. I thought this was a good idea, but haven’t seen it since and they required a current Bruin ID to purchase, one per ID.

For the 2008-2009 season, not only were the shirts horribly ugly but the design on the front was gigantic and produced using whatever technique that leaves the print rigid and plastic like, which made the shirts extremely hot in direct sunlight (i.e. the student section!).

A few games even had the Daddy Daughter day sororities show up in pink shirts proclaiming their love for their fathers and their house, similar with the fraternities. Some campus groups are attempting to stand out at inopportune times.

I would suggest organizing “make your own t-shirt” booths and disperse them around the golf course, especially near the bathrooms. These booths could sell surplus t-shirts from years past on the cheap, (hopefully not just XXXL) and even new, unadorned t-shirts of proper color. The kicker would be to leave out scissors so guys can cut the arms off and the fairer sex can make tank tops and what not. It would help if the people manning these booths wear shirts they have modified and had ideas to help people out.

The reason you want these out in the golf course and not at the entrance is that you want people to notice and take interest when they have time to do so and not just when they are hurrying into the stadium 5 minutes before kick off. Also, stock the booth with free sun screen! People are always looking for that.

Some quick googling shows you can get shirts for $2.50 a pop, UCLA can certainly provide the labor and booth requirements, which means you can buy 10,000 more appropriately covered fans for something like $25,000. It doesn’t seem like a bad investment considering how much they spend on improving their image in other ways.

I believe that any kind of long term change needs to start on campus. All students need to embrace Bruin culture and part of that culture would be wearing “Bruin Blue”. I believe during frosh orientation incoming students should be encouraged to buy “Bruin Blue” Bearwear through out their stay at UCLA. Can a color be copyrighted? If so the Athletic Department needs to specify what is “Bruin Blue”. At sporting events I wouldn’t be too concerned with the different shades of blue as long as they are light blue to true blue. When you have that many people in a large venue such as the Rose Bowl individual colors have a tendency be diluted. The bookstore would then need to cull “off colors” from their merchandising of logo’d shirts, sweats and so on. I know that the bookstore will resist this because it means less oportunities to sell. Finally, the coaching staffs of all UCLA Athletic teams need to reinforce the importance of supporting their teams by wearing “Bruin Blue”. It would especially help if CRN, when he talks to the crowd after the game mentions the impressive sight of an all Orange stadium at Tennesee and that we can create that kind of image and environment.

I meant to acknowledge several good ideas that others have posted. Perhaps the athletic department should start a commitee to explore ways to implement some of the suggestions brought forth in this thread.

I’m scoring a new one today.

Go Bruins!

Anyone else around these parts prefer the traditional curled numbers for the football uniforms? They are a lot more unique and distinguishable than the block numbers. And they look a hell of a lot cooler.

Uclafan11, got any sway?

This is great. I love the responses, ideas and passion. Based upon your comments it’s quite obvious that you all felt, and have been feeling, the same way based upon viewing stadiums such as Penn State, Tennessee and Ohio State’s.

Now it’s time to put words into action. I, and am hoping some of you, am more than willing to volunteer my time towards the cause and thought who better to ask how I can best delegate, and direct, my time and energy than coach himself. Anyone know how I can contact him? Maybe an e-mail address or something? I figure if several of us open dialogue with him and he sees the same “relentlessly positive full passion bucket” and the drive to push forward some more culture change that he’ll gladly throw in his two cents and not only provide us with options to work with, but put in some work himself

Our coach needs to ditch the navy sweater vest and get a UCLA blue one too!!
On another note, I have worked closely with the recreation and club sports dept and the color issue comes up a lot. It is still difficult to get misc items in the “official” blue color as adidas does not include this color with stock/standard offerings. Even t-shirts in the correct color are not easy to get a hold of. Companies such as Russell and Champion do not offer our blue so we are forced to choose between columbia, royal and navy. You would think with UCLA’s buying power.volume these we could get shirts in our real colors…just like they have done with Texas/Burnt Orange. I could go on forever on this topic…

Does anybody know what the RGB values are for True Blue (whatever the official color is called right now)?

Let me say that as far as I know adidas is very good to Recreation and Club Sports. They give the students a great deal on their stuff. The issue is that UCLA blue is not one of the colors that is stock or even kept in inventory year round. Uniforms, shirts, socks, banners, tents, etc are just not made in our unique blue. Let’s face it slap some mustard on a red/scarlet/maroon/cardinal shirt and boom you get a trojan, but ucla blue so very unique and the difference between baby blue and navy is HUGE. The PMS colors for UCLA are blue 285c and gold 123c. How that translates into apparel, I do not know.