Renowned Ethicist Named Alumnus of the Year
UCLA Awards exemplify the pride of UCLA. Come honor the founder of Character Counts!, a gold medalist, a public servant, a benevolent dentist and two of UCLA‘s most generous philanthropists.

Through the institute, Josephson founded CHARACTER COUNTS!, the nation's leading character education system. It now reaches 6 million youngsters through the CHARACTER COUNTS! Coalition, a widespread partnership of schools and youth-serving organizations. Every third week of October is designated asCHARACTER COUNTS! Week. 

The Josephson Institute also launched the Pursuing Victory With Honor sportsmanship campaign, endorsed by virtually all amateur athletic organizations. Like all institute programs, these projects are nonpartisan and nonsectarian, promoting a common language of core values called the Six Pillars of Character: trustworthiness,respect, responsibility, fairness, caring and citizenship.

IN OTHER NEWS, the University of Southern California named as Non-graduating Attendee of the Year, the renowned ethicist Orenthal James Simpson.