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O’Bannon case could be a game changer

The US district court has denied the NCAA's plea to dismiss Ed O'Bannon's lawsuit against them. The lawsuit is over the use of former players' image and likeness in everything from video games to any other media that the NCAA produces. This isn't the first time that the NCAA has been sued over this issue. If you recall, Sam Keller sued the NCAA over the use of current players' image and likeness in NCAA related video games.

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