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UCLA: One Of Forbes.com's College Basketball's 10 Most Valuable Teams

Better days (Bruins will be back). AP Photo/Reed Saxon

We check in at number 9:

9. UCLA Bruins

Team Value: $16.8 million
Profit: $8.7 million
Head Coach: Ben Howland
Conference: Pac-10
Previous Value Rank: 13
Los Angeles County, Calif., Population: 9,862,049

Over the last five seasons, the Bruins trail only North Carolina in number of NCAA tournament games played, earning millions of dollars for fellow Pac-10 Conference member-schools.

Just not this year.

Rest of the top-10 in order are North Carolina, Kentucky, Louisville, Kansas, Illinois (WTH?!), Indiana, Ohio State, Syracuse, and Arizona. Very interestingly Duke is not in that group which missed the cut by checking in at number 11.

Star-divide

What is interesting is that given the value of our program I would think our administration (if they wanted to do it) would be in position to raise enormous amount of cash if they explored the opportunities of corporate sponsorships when it comes to Pauley's naming rights. Something to think about in terms of raising adequate $ necessary to renovate the arena in a way that makes as many people as practicable happy. That ship has most likely sailed but still something to think about.

GO BRUINS.

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I saw this earlier

The only thing I didn’t like was that they put up a picture of the current team and not the guys responsible. I like your picture above 10,000 times better than what Forbes used.

by KaponoMagic on Mar 17, 2010 7:45 PM PDT reply actions  

Illinois..

got that high because they have the second least cost of operations

GO BRUINS!!! CHEER LIKE CHAMPIONS!!!

by bk bruin on Mar 17, 2010 9:54 PM PDT reply actions  

This makes my blood boil

We piss bitch and moan about UCLA’s inept marketing and here is a clear example. Some of these schools live in areas populated by a fraction of a fraction of people UCLA can reach. I understand that in some places, (midwest) these college programs are the closest thing to professional sports. But that does not come close to explaining the difference. 9 Million people to Columbus, Ohio’s 1.7 Million.

The administration treats our revenue generating sports programs like unwanted step children. It’s criminal.

The best thing you can do for your children is to love their mother. John Wooden

by MexiBruin on Mar 17, 2010 9:59 PM PDT reply actions  

That's the downside of having the Lakers

Don’t get me wrong, I wouldn’t give up the Lakers for nothing but they take away from UCLA basketball-wise.

I was pissed at the NFL for years after the Raiders/Rams debacle but now I would love a pro team to do the same thing to the Enemy where it hurts them most.

EGO TROIORUM MALLEUS SUM

by Bruins102NCAA on Mar 17, 2010 10:22 PM PDT up reply actions  

More than that...

I agree with Mexi, UCLA markets its sports like public school. Poorly. Everything from tickets to game exp can be improved. The stadium renovation should have been done right after we won the title in ‘95. It always seems like we’re 3 steps behind in what should be done.

by Bruin'96 on Mar 18, 2010 8:42 AM PDT up reply actions  

I could be mistaken but

I thought that Dohn often implied that certain individuals connected to the program had a strong influence over some aspects of the renovation (such as not tearing down the entire structure etc). If that is true then it might be that the current administration is also unwilling to let a corporate sponsor rename Pauley in fear of upsetting these individuals.

by ihyd.bruin on Mar 18, 2010 9:07 PM PDT reply actions  

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