UCLA: One Of Forbes.com's College Basketball's 10 Most Valuable Teams

Better days (Bruins will be back). AP Photo/Reed Saxon

We check in at number 9:

9. UCLA Bruins

Team Value: $16.8 million
Profit: $8.7 million
Head Coach: Ben Howland
Conference: Pac-10
Previous Value Rank: 13
Los Angeles County, Calif., Population: 9,862,049

Over the last five seasons, the Bruins trail only North Carolina in number of NCAA tournament games played, earning millions of dollars for fellow Pac-10 Conference member-schools.

Just not this year.

Rest of the top-10 in order are North Carolina, Kentucky, Louisville, Kansas, Illinois (WTH?!), Indiana, Ohio State, Syracuse, and Arizona. Very interestingly Duke is not in that group which missed the cut by checking in at number 11.

What is interesting is that given the value of our program I would think our administration (if they wanted to do it) would be in position to raise enormous amount of cash if they explored the opportunities of corporate sponsorships when it comes to Pauley's naming rights. Something to think about in terms of raising adequate $ necessary to renovate the arena in a way that makes as many people as practicable happy. That ship has most likely sailed but still something to think about.

GO BRUINS.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bruins Nation

You must be a member of Bruins Nation to participate.

We have our own Community Guidelines at Bruins Nation. You should read them.

Join Bruins Nation

You must be a member of Bruins Nation to participate.

We have our own Community Guidelines at Bruins Nation. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker