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The story is up on USA Today on how the NCAA turned to Coach for 'new' pep talk: "One thing we...

The story is up on USA Today on how the NCAA turned to Coach for 'new' pep talk: "One thing we want to push is the sheer volume of how many student-athletes participate in NCAA sports," said Dennis Cryder, NCAA senior vice president for branding and communications. As for using Wooden, Cryder said, "He is iconic without question." Read rest of the piece here. GO BRUINS.

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