Adidas Signs UCLA To Largest Apparel K In The Pac-10, Rivaling Michigan
by Nestor on Jun 6, 2010 10:10 AM PDT
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PrintThis is big news if the details are true. From OregonLive.com:
Oregon is rising. Washington is a big dog. But when it comes to multi-sport athletic outfitting and endorsement deals, UCLA is tops in the Pacific-10 Conference.
Adidas gives the Bruins $4.6 million annually in cash, uniforms and other perks, well ahead of Nike's $3.4 million annual gifts to Washington. The Ducks rank third, at $2.8 million annually, despite Nike co-founder and UO alumnus Phil Knight being a fixture at football games.
And things in Westwood are about to get better: UCLA has agreed to a seven-year extension with Adidas that will approach Michigan's unparalleled deal, worth $7.5 million annually, Bruins athletic director Dan Guerrero said.
Here is a little refresher on the Michigan deal, noted on BN few months ago:
The Michigan-adidas contract itself also includes new features. In addition to an average annual payout of $6.85 million (in cash and equipment), adidas agreed to pay a $6.5 million signing bonus, reportedly the first-ever signing bonus in a sponsorship agreement of this kind. The Michigan contract is also noteworthy for its "most favored university" clause, which stipulates that if adidas signs a more lucrative agreement with a separate school it must revise the Michigan deal so that Michigan receives the same amount.
As for numbers to note concerning other prominent programs from the OregonLive.com piece linked above:
According to published reports Notre Dame, with its national TV contract and storied football history, has a deal with Adidas worth more than $6 million annually over 10 years. North Carolina, with legendary alumnus and Nike Jumpman Michael Jordan, receives $3.37 million annually from Nike. Alabama, with its national-title football team and beyond-rabid fans, recently landed an eight-year Nike deal worth $3.75 annually.
This is welcome news. We still need to wait on the officials details and find out specifics about Adidas plan to better market UCLA brand in Southern California and beyond. In terms of finances we seem to be heading towards the right direction, but we also need to have better practices in place in terms of marketing those four letters.
GO BRUINS.
This is a FanPost and does not necessarily reflect the views of BruinsNation's (BN) editors. It does reflect the views of this particular fan though, which is as important as the views of BN's editors.
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Sounds great
We have more teams than other schools so we need more money to outfit more teams. I wonder how it would break down in dollars per team? However it does, this sounds awesome if true.
For everything UCLA baseball, visit my UCLA baseball twitter.
by Ryan Rosenblatt on Jun 6, 2010 10:24 AM PDT reply actions
It does sound good
But I think we still need more details re. how we are going to be marketed, a concern you and many others have rightfully brought up. Def. a step in the right direction though.
Mixed emotions
I wish there was a greater selection of UCLA gear, and I feel Nike might have been able to provide that (although not necessarily guaranteed). With that being said, it’s good to see that Adidas is showing some love…and rightly so. UCLA has the most visible and successful sports program on the west coast, if not the nation. I agree with Nestor that we need to do a better job marketing our program. Part of the problem is the general opinion of the Pac-10 outside of the region. Larry Scott seems to be on top if it, though.
Adidas is already on it.
Recently I unloaded a huge truck full of Adidas gear for UCLA Recreation (I work for them) and it was all brand spanking new stuff. Normally they are supplied but the boxes seemed to be full of newer and cooler stuff. Good job Adidas, and good job to Dan Guerrero for getting us such a great deal from them.
At the risk of opening a can...
This is one argument to support stipends for student-athletes.
I was a pretty good student, but Adidas wasn’t backing up any armored trucks to Westwood because of my Bio grades.
And FWIW, I buy Adidas gear all the time, specifically b/c they sponsor our teams. If were a Nike school, I’d by buying the swoosh. Endorsement increases sales.
greg in denver - UCLA guy for life
It seems that Nike pays out a lot less
That didn’t seem to be factored into any of the debates over which company UCLA should choose.
i walked into an adidas store... then i walked into a nike store...
i saw exactly 0 UCLA items… and 3 racks full of *$ยข garbage. this has been brought up before but i never believed it. until a week ago. i’ve always liked the three stripes and as gbruin said i buy a ton of adidas stuff specifically because they’re the ones that outfit us, and if we were outfitted by the dark side, then i’d have to buy nike stuff.
i was all for adidas resigning us. but they NEED to do a better job marketing our program.
"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." --John Wooden
and maybe...
some new t-shirts with Coach, his pyramid, his quotes… black wristbands…
"Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." --John Wooden
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