http://es.pn/bJaZhV

This is from Ted Miller’s ESPN Pac 10 blog

Here’s the media days itinerary:

Tuesday (New York)

5 p.m. ET: News conference at the Manhattan W Hotel featuring all 10 coaches and the unveiling of new Pac-10 logo and football trailer. Pac-10 QBs will visit Times Square — where the Pac-10 football video will be playing on the Jumbotron — and the Empire State Building.
6 p.m.: Private cocktail reception at W’s “Whiskey Blue” with TV executives, corporate sponsors, former players and other VIPs.
8 p.m.: Coaches eat dinner with ESPN’s “GameDay” crew. Coach spouses will see Broadway musical, “Promises, Promises.”

Wednesday (New York, ESPN)

Morning: Coaches will ring the opening bell at NASDAQ and then conduct East Coast media interviews.
11 a.m.: Bus to ESPN offices in Bristol, Conn., where players and coaches will do interviews on all ESPN platforms.
5 p.m.: Charter flight from New York to Los Angeles; check in Peninsula Beverly Hills Hotel.

There’s more in the link. The point is, the Pac 10 is really improving their media approach.

Not sure what I think about the new logo yet – not really impressed by it at the moment – but as I read through the SI article, I was thrilled to see this part:

In one a-ha moment, Scott was stunned when he learned from ESPN/ABC executives that the conference had turned down the reverse mirror option for split telecast football games on ABC. Reverse mirroring allows the portion of the country that doesn’t get a particular game on ABC to watch that game on one of ESPN’s family of networks. For example, if 33 percent of the country is getting Oregon-USC and 66 percent of the country is getting Michigan-Iowa on ABC, the east-coasters and Midwesterners who want to watch the Ducks and Trojans could simply tune to ESPN2. So instead of exposing the entire country to its product, the previous Pac-10 regime had forced Pac-10 football to remain largely a regional entity. Scott immediately corrected that mistake, telling ESPN that for the remainder of the existing contract, it could reverse mirror Pac-10 games at no extra charge.