Pac-10: Relaunched With A New Logo, Video & East Coast Media Blitz
by Nestor on Jul 27, 2010 10:55 AM PDT
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PrintHere is the season opening video and new logo Pac-10 officials (and coaches) are going to unveil in NYC.
Ted Miller has the itinerary of the conference's media blitz in East Coast before doing their classic Media Day in LA on Thursday:
Tuesday (New York)
5 p.m. ET: News conference at the Manhattan W Hotel featuring all 10 coaches and the unveiling of new Pac-10 logo and football trailer. Pac-10 QBs will visit Times Square -- where the Pac-10 football video will be playing on the Jumbotron -- and the Empire State Building.
6 p.m.: Private cocktail reception at W's "Whiskey Blue" with TV executives, corporate sponsors, former players and other VIPs.
8 p.m.: Coaches eat dinner with ESPN's "GameDay" crew. Coach spouses will see Broadway musical, "Promises, Promises."
Wednesday (New York, ESPN)
Morning: Coaches will ring the opening bell at NASDAQ and then conduct East Coast media interviews.
11 a.m.: Bus to ESPN offices in Bristol, Conn., where players and coaches will do interviews on all ESPN platforms.
5 p.m.: Charter flight from New York to Los Angeles; check in Peninsula Beverly Hills Hotel.
Note Scott is spicing up even the LA leg of this media tour doing the press conference at the Rose Bowl. Not bad.
There is also a must read piece on SI.com on what Scott has been up to since he took over which includes the following surreal detail (HT AllHailMightyBruins):
Scott began the process of reinventing the conference by making concrete changes. He reorganized his staff. He met with television executives. In one a-ha moment, Scott was stunned when he learned from ESPN/ABC executives that the conference had turned down the reverse mirror option for split telecast football games on ABC. Reverse mirroring allows the portion of the country that doesn't get a particular game on ABC to watch that game on one of ESPN's family of networks. For example, if 33 percent of the country is getting Oregon-USC and 66 percent of the country is getting Michigan-Iowa on ABC, the east-coasters and Midwesterners who want to watch the Ducks and Trojans could simply tune to ESPN2. So instead of exposing the entire country to its product, the previous Pac-10 regime had forced Pac-10 football to remain largely a regional entity. Scott immediately corrected that mistake, telling ESPN that for the remainder of the existing contract, it could reverse mirror Pac-10 games at no extra charge. He also convinced athletic directors to allow more Thursday and Friday night football games to give the league more national exposure.
GO BRUINS.
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Just so it's here in this thread without watching the video...
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
The more I look at the new logo
the more the “10” pops out at me. Yeah, there are ten teams, and I like that we’ll actually be logical and become the Pac-12 when appropriate (though I know there are historical and branding issues with the “Big” conferences). Regardless, the fact that we have 10 or 12 teams shouldn’t be the focus of our logo. The “PAC” almost fades to background noise, and I had to look and think about it before I first identified the wave as a wave – I probably wouldn’t have made the connection without reading it in the article first. I like the push for greater national visibility, I’m thrilled about getting regional ABC games on an ESPN channel out here in the midwest, I think the push toward Asia is smart…but the more I look at the new logo, the clearly-defined space for the number makes me think it’s a highway sign, not a symbol of an athletic conference.
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
I disliked the part of the article
where they said they were moving away from using the word “Pacific”. Seems like they should focus on moving on from the ‘10’ first.
by britishbruin on Jul 27, 2010 11:38 AM PDT up reply actions
the other thing that is bizarre to me
is that the old logo has the obvious sunbeams coming out of the top; but when I look at the new one, the mountain really stands out as the most prominent feature. I think the mountain is much clearer than the wave. I didn’t even see it as a wave the first five times I looked at it, and only noticed the wave representation when I saw the description. The wave looked just like part of the circle that emphasizes the 10 that you dislike… at least, to me…
by britishbruin on Jul 27, 2010 11:42 AM PDT up reply actions
me too!
I didn’t see a wave AT ALL. I finally do now, but that did not stand out to me at all. The mountain did.
"The entire world that bleeds blue and gold ... they have been dying for this." - Coach Rick Neuheisel
I thought the mountain was an arrow at first
so I was a bit confused…
But hey, what do I know. I’m just the 800 lbs bruin in the room.
If you have to explain your logo...
before anyone will understand it, you have failed.
I saw this last week and saw the mountain, but never saw the wave till it was mentioned here.
Saw them both
and I think it is a great way to symbolize the west.
I'm with insomnia
I never saw the wave and still really don’t – it looks like a mountain to me.
Maybe we can get a nice impressionist painter to do our logo, so that nobody understands it at all.
I had a hard time too
I see it now – the blue swoosh rolling over the “10” but its a little lame. Clearly the mountain is what stands out.
"The entire world that bleeds blue and gold ... they have been dying for this." - Coach Rick Neuheisel
What's with the Mountain?
We haven’t even added the two schools with prominent mountains and they are being featured in the new logo? What no cacti?
I'm with Twoth...
This looks like it should be the Mountain West Athletic Conference logo
by KnudsenRockne on Jul 27, 2010 7:05 PM PDT up reply actions
From the SI article:
Scott said that unlike the Big Ten, which will be a 12-team league beginning in 2011, or the Big 12, which will be a 10-team league beginning in either 2011 or 2012, his conference will remain mathematically correct. When Colorado and Utah join, the league will be called the Pac-12.
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
what exactly does this mean?
when they say
had turned down the reverse mirror option for split telecast football games on ABC
what does that mean? That they didn’t feel like ABC’s financial offer for reverse mirroring was sufficient for the extra coverage? At least for context, it seems to matter whether this was part of a negotiation over terms (ie wanting ABC to pay a fair price for the rights to televize the games nationally) – in which case, Scott’s decision that the added exposure is worth letting them have it for free is a question of judgement on the relative value.
Calling it the “reverse mirror option” makes it sound like an altruistic ABC/ESPN gesture that the previous administration chose not to accept.
The question of exposure vs paying for rights is somewhat interesting – a recent study I read on music companies trying to charge radio stations for playing songs decided that it should be the other way (ie the exposure is worth far more than could be recouped through charges). It’s not clear that the same applies in college football, where the negotiations on TV rights themselves are the big moneymaker – boosting national profile helps you in generating competition between national networks for the next TV deal, but the valuation is unclear…
If the commissioner could allow BSPN to
“reverse mirror Pac-10 games at no extra charge,” it sounds like otherwise BSPN would have been paying to show the reverse-mirrored games. From a league perspective, charging a network more to show more games or to show games to more viewers I guess makes some business sense, but if BSPN wanted to show them, was willing to pay a reasonable amount, and the league said no, that’s just plain stupid. Not taking this option prevented the chance for Pac teams to gain new fans, prevented Pac players from getting visibility for awards, prevented sportswriters and broadcasters from having a chance to see and thus write/talk about our players and teams…and probably screwed a couple of million of alums from having the chance to watch their teams. I’m not in business and I obviously wasn’t privy to the negotiations, but I can’t imagine why the previous conference “leadership” (even air quotes wouldn’t do that justice!) didn’t exercise this supposed option.
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
right
it seems we don’t know what exactly the situation was, whether they were willing to pay a ‘reasonable amount’ or what have you. But then, I don’t really get how the different TV contracts all interact in any case.
by britishbruin on Jul 27, 2010 12:56 PM PDT up reply actions
ESPN would have paid for the reverse mirror option
Make no mistake, ESPN was willing to pay $$$ to get the games on ESPN. But the incompetent Tom Hansen turned it down. Look, all you need to know about the league under his leadership… the Pac-10 just hired a full time marketing exec, the first time the league ever has had one. Can you imagine?
Tom Hansen was quite happy with the status quo. While the SEC and Big 10 are run like Fortune 500 companies, Hansen ran our league like a Mom and Pop store.
Scott is actually trying to move the league into the 21st Century.
thanks for your opinion
though if anyone could explain more about the actual facts of the situation – and/or how it works with other conferences and ESPN – that would be great.
by britishbruin on Jul 27, 2010 7:54 PM PDT up reply actions
??????
Are we still in the conference? Hardly saw us. I noticed that the cheaters were well represented. And what good is all this, if they have to make a new one when the new teams arrive? Don’t get it at all. The music was good. Oh well.
Agree #1 bruin fan
Too much trogans. Where were our beautiful song girls? Not enough representation of all our schools.
by Forever a Bruin on Jul 27, 2010 12:48 PM PDT up reply actions
Seriously
Who edited this crap? Oregon St has 20 clips before we get one of a UCLA player doing sit ups. Why does Stanford get more clips than Cal? Does the Pac 10 extend north of Oregon? I don’t see WSU anywhere except the end. Worst of all their appears to be a Karl Dorrell gatorade dump toward the end.
If I could give one compliment: The ad is far more dynamic than the old ones.
When they come out with the basketball commercial it should be only UCLA and Arizona
by KaponoMagic on Jul 27, 2010 12:52 PM PDT up reply actions
Guys we don't have a lot of standing to complain right now
We have won 10 regular season games in last 2 years. I know it’s not CRN’s fault but those are the facts. If we take care of business on the field this year and build on last year’s progress, highlights will come.
Still
UW has 5 wins in the last 2 years and they’ve got twice as many clips as UCLA. I think the people who put this together were Trogans.
Thought the Gatorade
was CRN, but I could be wrong.
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
I thought the rapid-fire cuts
didn’t do much justice to any of the teams or players. I also thought I saw those other guys a bit more than us, but we did get a couple of milliseconds twice near the end. They can easily edit in pieces from two more teams…I guess I just don’t see the point of the whole thing. The miniscule tidbits of football shown in each half-second do nothing to highlight either our teams or any of the abilities of the players – they could be from the ACC, the MVC, or even the CIF. I don’t get how this is supposed to do anything to promote the Pac-10 brand.
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
Short End!
We got the shaft on this video. No ifs and or buts. The only dynamic scene (I don’t call a single player doing situps dynamic) is a shot of our fans. Not one scene showing a positive play on the field. Other than the two scenes, one where we are being run on and and the Gatorade dump which I believe is from last years Eaglebank Bowl given the cold weather gear our players are wearing, we got dissed. If the PAC-10 gave deference to teams that have been more successful than UCLA, then I agree with KaponoMagic that the basketball video should be only UCLA and Arizona and it better open with a long shot of the John and Nell Wooden Court at Pauley Pavillion.
Nestor, I agree that we don’t have much standing, however there have been great individual plays in the past few seasons. Akeem Ayers comes to mind.
I have a serious problem with the new PAC-10 leadership when they highlight a team that was probaly one more serious violation away from the death penalty.
by Raybru on Jul 27, 2010 1:29 PM PDT up reply actions 1 recs
The last paragraph is legit
Larry Scott doesn’t seem like someone who is all that concerned about ethics. If so he would be speaking strongly against what has taken place at Southern Cal.
The "new" Pac-10
Big time kudos to Larry Scott and everyone at the conference level working to turn it around. The new logo and intro video are just slivers of what Scott has in store as he stewards our once fledgling conference toward the big time.
I, for one, have been severely disappointed in the way the conference has been run in the past, from tv contracts to the quality of advertisements and overall visibility. Scott really understands the purposes of the conference as a uniting brand across the member institutions, and I applaud that vision.
For the doubters out there, please take time to read the staples article on SI. It offers some great insight, beyond a logo, as to where the conference is headed. As the conference gets stronger brand recognition as a serious contender that reputation will undoubtedly transfer to the institutions. Can’t wait to see more of whats unveiled in the next couple hours.
soon we will be as popular as the WTA!
by britishbruin on Jul 27, 2010 12:57 PM PDT up reply actions
"Can’t wait to see more of whats unveiled in the next couple hours."
I hope it’s expansion. We need more teams. Let’s make a move and get Florida and Texas. Boy, would that put us on the map. And the revenue! Think of the revenue! We wouldn’t even have to sell advertising space on the field.
Yeah, this was a very well thought out movement by the league officials.
Bring back Tom Hansen!
We need to bring back Tom Hansen and keep the league the way it was!
I say we kick Arizona and ASU out of the league, and go back to the old Pac-8. And why are we on TV? ESPN?! Bah! Radio broadcasts of games were good enough! Plane travel? I preferred the romance of teams traveling by railroad!
Did you hear that Larry Scott actually hired a full time marketing person?! Are you kidding me?! The Pac-10 never needed that! Bring back Tom Hansen!
How about the new guy, with his dynamic new ideas, but without the new schools which to me add nothing.
But if expanding is the way to go, please explain why we stop at just 12? If 12 is better than 10, wouldn’t 16 or 18 be even better?
Why stop there?
Let’s just add everyone. 100+ teams in the conference! Mega super colossal conference. LOL
No, man. I'm with you
Get rid of the forward pass in Pac-10 football, and ban the dunk in basketball. Marketing? Man, leave that for the mercenary SEC and Big 10. Let’s go back to the old Pac-8 and keep the league the way it was under Tom Hansen, a regional sideshow!
And for God’s Sake, somebody tell Scott the interwebs is a passing fad!
No, Billy, don't use a strawman
No one denies that that Hanson was just occupying space and using oxygen that could have been used more intelligently by someone’s pet cat. I give you all that. Everyone acknowledges that the new, dynamic, 21st Century ideas of Scott are superior to anything we’ve had before. No one is saying contract the league or ban the forward pass. So no straw man arguments.
Answer this question, please: Explain why a 12 team league with Colorado and Utah better than a 10 team league without Colorado and Utah. Just answer that question. I don’t want to hear an explanation of why a 12 team league with Texas and Oklahoma would have been better. Why is the current group of teams better than the last group of teams? Simple question, really.
Stop this
I think both of you have made your points clear and you are not going to agree with each other. So let it go now. There is no reason to turn what should be a fun thread into silly flame war. We can address conference expansion, realignment related issues when that topic comes up again. Thanks.
Thanks N
I didn’t have time to do the fanpost this morning. I like the logo, but I would have liked to incorporate the sunbeams and pronounce the wave a little more. It just looks a little too much Colorado and not enough California.
by AllHailMightyBruins on Jul 27, 2010 1:13 PM PDT reply actions
CA v. CO
theres only 4 teams in the pac-10 in california. after expansion that’ll be 1/3 of the conference. the oregon schools, washington schools, arizona schools, as well as utah and colorado all have relatively mountainous terrains. I think it makes sense.
College Football Live
FYI – I was watching yesterday and Chris Fowler said that CRN would be their guest on Wednesday 7/28. I show it at 4:30pm PST, 7:30pm EST on ESPN 2.
"The entire world that bleeds blue and gold ... they have been dying for this." - Coach Rick Neuheisel
My friends and I are
the guys they show at 1:00 painted as UCLA….sweet!
"If you don't have the time to do it right the first time, where will you find the time to do it again the second time?"-Wooden
How does it feel to have more coverage than WSU?
And 25% as much as UCLA overall?
LOVE the new logo
Looks bold and cutting edge. Is it just me or does the shield shape kinda look like Superman? Could it be a subtle reminder to all that we are the Conference of Champions and it ain’t even close?….“The REAL Super Conference” of sorts and possibly positioning ourselves to become the 1st super conference per the Commish’s statement that we are only done for now?
I know we haven’t earned it recently but UCLA could have been better represented IMO. We are the 1st university with 100 championships and if you want to throw clips about legends…where is Jackie Robinson? or Kareem? or Coach? or etc. Just to clarify, I’m very, very pleased with what what Larry Scott has and is doing with the conference. I liked the video too but thought it could be a bit better with more focused footage (like historical moments) and better action shots that are more highlightesque.
Superman?! Ha!
Wait till our SPTR’s get a hold of them. They’ll look like BP logos.
I was thinking Superman too.
It looks like a superhero type logo…all that’s needed is somebody in a spandex outfit with the new logo on their chest and we have Super Pac-10 man…(soon to be Super Pac-12 man)
Tom Hansen sucked...
and shouldn’t be in any hall of fame…well maybe the one that rewards those that kept their jobs much longer then they should have while they were oblivious to the changing landscape around them.
I should be working right now...
Don't love the new logo
but it’s not awful and if it’s part of a greater marketing and branding plan, I’m behind it.
For everything UCLA baseball, visit my UCLA baseball twitter.
by Ryan Rosenblatt on Jul 27, 2010 2:04 PM PDT reply actions
Welcome to The New PAC-10
Starring(In order of Larry Scott’s preference):
Stanford
Oregon
OSU
Some Trogans
Also featuring some other teams who we don’t care to promote.
Wait a minute!
These are all Nike teams aren’t they!!!
Confirmed
Nike teams are getting the prime spots in the promo
Concerned by failure to include the primary stakeholder...the alumni/fans
From the SI article:
“There is a saying in my business: Your brand is what your consumers think it is,” SME chairman Ed O’Hara said. “It’s not what you think it is. I think Larry got that.”
O’Hara said his team spoke to more than 2,000 people to determine the Pac-10’s brand. SME employees quizzed university presidents, athletes, coaches, television executives, sponsors and other stakeholders.
If this guy O’hara actually believes that your brand is what your consumers think it is, then he probably should have interviewed some i.e. some alumni/fans. University presidents, athletes, coaches, television executives, and sponsors would probably constitute your customers not consumers. Given some of the confusion over the logo shown in this thread, it would appear that there may not have been a lot of alumni/fan input.
At least
the last thing you see is a bruin barreling towards the camera. So at least it ends strong.
There have a better video (Nearly Trogan Free)
I like this one much better; it’s also new from the Pac 10.
Fired up
Gets me all fired up. Does anyone know when we should start receiving our football season tickets?
New Pac 10 Web Site Opened This Afternoon
Though the videos we’ve seen are of a higher quality the site itself is a coding disaster. The advertising area on the right side of every page is too large; it takes up 40% of the screen. Every page seems to be formatted for 800X600 resolution. The CSS work on the site is not ‘Pac 10 Quality’. Hopefully they clean it up.
On a Completely Different Subject:
WHAT THE HECK IS UP with Coach Neu’s outfit in his bio picture from the site?!?
Other Notably Bad Picture of Coaches from the New Pac 10 Site
pac10.org:
Worst: Arizona Coach Mike Stoops
Runner Up: Washington State Paul Wulff
I did not doctor this; this is exactly as it appears on the official Pac 10 site
Just wait until Scott gets his hands on these photos...
He will have them professionally done GQ style action trading card on shields!!! :)
Stoops looks like an inmate...
…at Pelican Island Maximum Security
by C.T. in Boston on Jul 27, 2010 7:07 PM PDT up reply actions
Is that snakeskin?
…you know that man has to have been from the state of Arizona!
by C.T. in Boston on Jul 27, 2010 7:02 PM PDT up reply actions
Snakeskin comment below...
…it’s late in the East! Sorry!!!
by C.T. in Boston on Jul 27, 2010 7:08 PM PDT up reply actions
Fully agree that the site is pretty sad.
(I was going to say lame, but that word’s taken.) About the only thing I like about it is the background pic on our page – love seeing the band!
In the immortal words of the pin I got while an undergrad: Roses are red, violets are blue...f*** $C.
Looks like the logo for channel 10 somewhere. And apparently it's all and only about football.
Bleeding powderkeg blue and gold for 55 years. Go Bruins!
Why is it all and only about football?
They’ve released other videos with Coach, swimmers, gymnasts, Nobel Prize winners, Google founders and a bunch of other people in there. Considering that football is the biggest sport in the country and today began a few days of football media day, of course the focus right now is about football, but the branding and exposure will apply to the entire conference.
For everything UCLA baseball, visit my UCLA baseball twitter.
by Ryan Rosenblatt on Jul 27, 2010 4:42 PM PDT up reply actions
Of course it is...
But UCLA fan would rather stomp his feet and whine about how there aren’t enough shots of UCLA women’s softball in the video.
Weekly Video Edits...
…to accommodate Oregon’s change in uniform design.
Will Take Me A Little Time....
To get used to the new Pac 10 logo. Ughh….
Los Angeles Rams and the UCLA Bruins!!!!!
by Minnesota Bruinfan on Jul 28, 2010 4:30 AM PDT reply actions
I was hoping for originality
a shield? The Pac-10 had a summit of their most creative minds and they come up with a shield?
What a shame.
It's not a shield
it’s a badge.
Little did they know…we don’t need no stinking badges!
But hey, what do I know. I’m just the 800 lbs bruin in the room.
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