FanPost

No More (Online) Media Guides

This may be old news to some of you, but I just learned today that UCLA will not publish or distribute printed media guides.  On June 10, 2010, UCLA Director of Athletics Dan Guerrero stated, "With the continued evolution of new media, coupled with the current economic climate and a new rule prohibiting the distribution of printed guides to prospective student-athletes, the decision to eliminate printed guides made sense.  Many schools took this step a year ago, including a few in the Pac-10, and now with the new recruiting restrictions, it is time to reallocate those resources into other areas.  The world of information distribution continues to change and we need to adapt to those changes.  Our alumni and fans want more timely information and we will utilize these resources to that end."

For the past 35 years, I have called the Central Ticket Office each summer to order a Football Media Guide, and each fall to order a Basketball Media Guide.  I have an extensive collection of each, along with several produced for the benefit of the "Olympic" sports teams.   My prized possession is a Football Press Book, dated 1966, featuring Gary Beban on the cover being led around the right side by two pulling linemen during the 1966 Rose Bowl game against Michigan State.

Although the contents of the media guide can be viewed on-line, no on-line publication can replace the real thing.  I have received numerous media guides as a thank you gift for contributions to UCLA athletics.

Obviously, there are other reasons to eliminate the printed guides than cost factors, NCAA rules and the demand for "more timely information".   I get all the timely information I need from Bruin Report Online, Bruin Nation and other websites.  Somehow I believe that I will feel less connected to UCLA, because I will be unable to add to my collection of printed media guides.



<em>This is a FanPost and does not necessarily reflect the views of BruinsNation's (BN) editors. It does reflect the views of this particular fan though, which is as important as the views of BN's editors.</em>

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