But this is the point of Larry Scott’s beating the public relations drums for the PAC-9 in NYC. 13-9 was a gigantic moment—knocking southern cal, which to that point was on an extraordinary run, out of the National Championship; something they have never recovered from.

But the national media has an East Coast bias (I don’t mean like bigot or the result of narrow-mindedness; it’s a perspective) and they get more fired up over a big SEC upset rather than something of the profound nature of 13-9. We call that game by its score, 13-9. If, when 13-9 was played, there was a higher degree of intense national media attention, people would not refer to it as an “UCLA upset of SC,” they would simply say, “13-9.” We do not even say it was a game, it was 13-9. I once talked to a sc player who played in 13-9 and asked, “You were in 13-9?” And he frowned and shrugged and said, “Yes.” Both of us knew exactly what I was talking about.

Scott wants to move the whole country in that direction when it comes to PAC-9 games (PAC-11 next year). Scott is trying to get us into what CRN calls the “national conversation.”