$36 student tickets
by asad09 on Sep 12, 2010 11:30 PM PDT
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PrintNot sure if anyone noticed this but the single game student ticket price is $36 per game. I know the new package is $99 and I'm a HUGE fan of it (thus far), but $36 discourages students who want to attend 1-3 games a year. I don't think we should craft our pricing strategy around semi-fans, but these are the only people purchasing these tickets.
I don't think it's good policy to have such a high single ticket price (also the student-guest price) as we (sadly) can use more people in the Den during home games. Athletics seems to be trying to recoup money they may lose with the new Den package pricing. If this is the case, they need to reevaluate what they're doing as getting as many students as possible there should be a huge priority when we have a stadium that doesn't fill up.
This is a FanPost and does not necessarily reflect the views of BruinsNation's (BN) editors. It does reflect the views of this particular fan though, which is as important as the views of BN's editors.
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Woah
How much were the single ticket prices last year? They were $5/game during our day. Guess free parking at the Rose Bowl golf course is long gone too. lol.
Steep Parking Prices
I’m not sure how feasible the free shuttle is as I haven’t tried it myself, but it potentially could save some money…
http://www.rosebowlstadium.com/RoseBowl_shuttle-dropoff.htm
I agree tho that 36 big ones is pretty hefty if that’s the price of a student ticket. $19 general admission price might be better at that rate (although a worse view in the end zone bleachers)…
Gold Line
We take the Gold Line to Memorial Park station, walk three blocks to Parsons, and take the free shuttle. It works really well. The only draw back is the line after the game can be long.
4 hours before game time
But there’s a dedicated Pasadena bus (line 51), that runs directly to the Rose Bowl on game days. Runs about every fifteen mins, and is 1 block from Memorial Park station. Just buy a 35 cent transfer from the Metro, and get dropped off right by Lot H.
This was part of the whole student pass plan...
when the new program was announced last sprint, and one of the more questionable aspects of it, I always thought. The goal, I suppose, was to push people to buy the new all sport package (with the elimination of single game discounts as well as Football-only season ticket plans), but it really is a blow to students that only desire to go to a game or two (or can only make that many due to work or extra-curricular commitments).
formerly bruinhoo
In my first year
Football games were free, just show your student ID. The next year you had to have a ticket, but they were still free.
Student basketball tickets were $1.00 per game.
Bob O. (Signholder #3)
TuneMan7
When I went to UCLA all games were covered in your ASB card – football and BB, etc. You just needed to show your ID card to get in. The price was part of my $74 (freshman year) tuition and then as a senior went up to $105! We were all furious that tuition was that expensive as seniors. Our saying was, “Our position, no tuition”. Boy, those days are gone forever.
by Forever a Bruin on Sep 13, 2010 1:10 PM PDT up reply actions
Free Tickets
I attended UCLA Sept., 1959 – June,1963. We paid nothing to go to the games except to show our ID cards.
by Forever a Bruin on Sep 13, 2010 8:29 PM PDT up reply actions
That's insane...for comparison's sake
At Florida over the last 2 years, the entire student ticket season package was $70, and over 80% of students who applied got tix through the lottery. Parking is free anywhere you can find a space basically (not that you need to drive). If they had extra tickets available day of the game (from people who failed to pick up their tickets, you could get them for $10 each, no matter the opponent. Of course, if you weren’t so lucky, you’d be stuck with the scalpers.
by TheTJCummingsEra on Sep 13, 2010 1:37 AM PDT reply actions
Season Ticket Holder
We have season tickets, but the face value of the ticket for each game is still printed on the ticket. For the Stanford game the face value was $36. If the price for students and what could be just anybody off the street are the same, the CTO’s priorities are severely out of whack. My guess is they are concerned that if students were offered highly discounted tickets they would turn around and scalp those tickets for face value or more. That scenario should be easily preventable by requiring a Student ID both for admission to the stadium with those tickets and for seating within the student section. I suppose if the full season student package is priced at $99, they would have to price individual tickets at $20, but even though much more reasonable, I think even that is way too high. Shame on the CTO!
They do check IDs
when entering tunnels 6 and 7 (student section), so I’m not sure what their excuse is for not giving students cheaper tickets (other than to make more money by forcing people into the season package)
with this pricing...we will never have a full student section again...
the ROSE BOWL looks awful enough when there are empty seats for a football game…now this just encourages students to stay home, not make the trip and watch it on tv…wow this is really bone-headed of UCLA…i can remember we used to have student sections for the game of 20,000 students…boy those days are over i think
The $99 package includes ALL Football and ALL Basketball tickets
Why would you not buy this? If you are talking about going to 3 games max then you already surpassed the $99. Plus you get ALL the basketball games. I know they shouldn’t charge the full $36 for the student price, but how could you pass up $99 for ALL football and ALL basketball tickets. That’s a no brainer. Plus looks like you can still order the package.
http://www.uclabruins.com/tickets/den-season-ticket-plans.html
Didn't realize the $99 included Basketball Season Tickets as well.
I agree this should be a no-brainer for most students. However, rather than justify the $36 per game ticket price, I think it actually makes a stronger case for a $5 to $10 per game student ticket. It should never be a hardship for students to attend a game and students shouldn’t have to commit to watching all games if they are only able to get away for a few.
I agree - $36 is ridiculous
My “young alumni” tickets are $18 face value… I remember when I went to my first game, the tickets were only $7 for students. I was definitely going to go to the game but I don’t believe I would have been able to convince a lot of my friends to go if tickets were $36 each. Whoever is in charge of tickets and logistics in the Rose Bowl needs to get their s*** together.
depends what the point is of offering discounted tickets in the first place
if it is to get a hardcore of student fans to the games every week, providing atmosphere and keeping the stadium decently full even when playing uninteresting opponents or when the team is doing badly, then providing a relatively cheap season ticket is better than offering cheap game tickets.
To be honest, how much difference does the face value of the ticket make to game attendance for a student? Whether it is $15 or $35, if you are a casual fan there is a huge hassle involved in getting to the Rose Bowl and attending the game takes up your whole day. The price of the ticket is relatively small compared with the time and travel commitment. If you are only showing up to one game a season, then it’s not like you are breaking the bank by paying a slightly higher single game ticket price. I feel differently about basketball because it is on campus and so people might be more price sensitive, but for football it’s not like if UCLA ran a “$10 student tickets for the Washington State game!!” promotion you would get thousands of casual fans suddenly deciding to make the trip after all…
by britishbruin on Sep 13, 2010 9:22 AM PDT up reply actions
Not every UCLA student comes in as a UCLA football / basketball fan.
There will be plenty of students who balk at the thought of shelling out $99 for something they’re not passionate about yet. You gotta get the students hooked while they’re on the fence, and make it as easy for them to attend as possible. I say raise the package prices and drop the individual game prices.
I think these are both valid points
Speaking personally, my freshman year, what kept me going to basketball games (Howland’s first season, we weren’t very good), is a combination of the fact that I had already paid for it, and that I didn’t have much better to do, so might as well go. But since those teams were really quite bad, I can see how such a product wouldn’t “hook” someone who wasn’t a basketball junkie like I am. I don’t think CTO has a magic bullet to both encourage season ticket purchases and hook the “casual” fan at the same time.
I wasn't even a basketball fan coming into UCLA
but as a sports fan in general the SSP seemed a no-brainer; and then I inherited a set of tickets from a friend who dropped out, so I had two tickets for every game; made a huge difference compared with if I had been buying tickets individually. After a few games I was hooked, and so were the friends I brought along for the ride; and then a group of us got the SSP the next year and tailgated every football game and attended every basketballg game. If it wasn’t for buying the SSP before showing up to UCLA, it is highly unlikely I would now be staying up until 2am on the East coast watching that Saturday debacle, and flying back to LA to organize a tailgate for the WSU game…
by britishbruin on Sep 13, 2010 9:30 AM PDT up reply actions
you're right
but this just means UCLA is charging their OWN STUDENTS more than a fan of the opposing school who doesnt choose to sit with the visitor section. that’s insulting.
Go Bruins!
No it doesn't
It means they’re charging their own students the same amount as anyone else that wants reserved seating or the same amount as anyone else that wants general admission. Except that students with general admission tickets can go sit in the student section anyway.
That might not be a smart system, but obviously the goal is to get more people to buy the full season ticket. I don’t think anybody that passes up the chance to buy the full pass (which costs $3.81 per game) really has the right to feel insulted.
by SuperBruinMan on Sep 13, 2010 8:28 PM PDT up reply actions
I know a bunch of people who didn't go because of the $36 ticket price
Like other people, as much as I like the unlimited game pass for the Den this year, I’m bummed that some of my friends (who I want to encourage to go to games more) can’t see how awesome games are because of the high prices for a single game.
Makes me appreciate the University of Houston
I’m here for law school right now (don’t ask who I’m rooting for, it’s the Bruins for life). Student tickets here? Free. Show your ID card and you’re in. For those of you who saw on TV, that meant that against UTEP on Friday, about half of a 35,000 stadium was filled by students.
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