L.A. Times publisher Eddy Hartenstein and USC just jointly announced that next year's Festival of Books will be moving from UCLA, where it started and was held for 15 years. "After 15 years on the Westside, we are very excited to move the Festival of Books to its beautiful new home and have the opportunity to work hand-in-hand with USC to ensure we grow bigger and better in the future," Hartenstein says in the release. "Attendees and exhibitors can expect more to see, do and experience in addition to great access and a refreshing change of scenery." I was somewhat privvy to the negotiations between the Times and UCLA over this past April's festival, and they were especially contentious given the desire of both the paper and the university to cut costs. Only time will tell if the crowds follow the festival to USC.
What time will definitely tell is the sooner or later the Trogan Times will be out of business. If you are Bruin at this point you need to make sure you expedite it by dropping your subscription to that worthless rag. Not only that you should encourage everyone you know associated with UCLA in any way to stop giving a dime to the Trogan's house organ in LA.
You know what to do on getting the word out on this. No, not by emailing the Times. Facebook/tweet/email away ....to your friends by using the tools available on our site.
UPDATE (N): UCLA just fired a response at the Trogan Times. It's not pretty (emphasis added):
Before this year’s event, the newspaper expressed a desire to increase profits from the event and reduce costs. At the same time, UCLA expressed concern about subsidizing the event, especially considering dramatic reductions in state support that forced across-the-board reductions in campus operations. This year, UCLA provided $176,000 in services and funding to help stage the festival, an amount that had increased as the event grew in popularity over the years.
Moreover, the campus was concerned about The Times’ unwillingness to make a long-term commitment to hold the event at UCLA. Nevertheless, the campus was sensitive to the newspaper’s requests to find cost savings and revenue opportunities. For example, this year, for the first time, The Times charged for some panel discussions and kept the proceeds. UCLA also relaxed restrictions in place for food samples, which UCLA does not allow for any other event.
At the time of the newspaper’s announcement about a venue change, UCLA and The Times were engaged in negotiations on a contract regarding the 2011 festival.
(H/T Westwood Wizard)
So that exposes the clowns who run the LA Times for what they are: unprofessional, classless, Bruin hating Trogan hacks.