A couple of weeks ago, I posted here about the new price for a single game football ticket. Because it sparked a conversation on BN and between me and some friends, I decided to dig further and turn this into a column for the Daily Bruin. The reason the new price is $36 is that Athletics wants more people to buy the pass so they can fill more seats. In my column in today's Daily Bruin, I argue that the lack of schools spirit won't be solved by the sale of a few more season passes:
UCLA Athletics increased the price to encourage students to purchase the improved and now cheaper Den season pass at $99, instead of single-game tickets. Essentially, they want more students to buy the pass so they can attend more games and there are more people in the student section.
But selling single-game tickets for $36 is not the right solution to the problem of a lack of students in the student section. It is merely treating the symptoms of a larger student-body issue: a lack of school spirit among UCLA students. Curing that issue will require much more than just a pricing change. It has to be a cultural shift on campus.
Read rest of it here. Thanks again for everyone's feedback and thought son BN. Enjoy!