FanPost

DB: $36 student ticket doesn't fix the problem

A couple of weeks ago, I posted here about the new price for a single game football ticket. Because it sparked a conversation on BN and between me and some friends, I decided to dig further and turn this into a column for the Daily Bruin. The reason the new price is $36 is that Athletics wants more people to buy the pass so they can fill more seats. In my column in today's Daily Bruin, I argue that the lack of schools spirit won't be solved by the sale of a few more season passes:

UCLA Athletics increased the price to encourage students to purchase the improved and now cheaper Den season pass at $99, instead of single-game tickets. Essentially, they want more students to buy the pass so they can attend more games and there are more people in the student section.

But selling single-game tickets for $36 is not the right solution to the problem of a lack of students in the student section. It is merely treating the symptoms of a larger student-body issue: a lack of school spirit among UCLA students. Curing that issue will require much more than just a pricing change. It has to be a cultural shift on campus.

Read rest of it here. Thanks again for everyone's feedback and thought son BN. Enjoy!

<em>This is a FanPost and does not necessarily reflect the views of BruinsNation's (BN) editors. It does reflect the views of this particular fan though, which is as important as the views of BN's editors.</em>

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