Reality for Guerrero's Consideration: College Football Outpacing College Basketball for Fans
I was skimming through the interwebs and and came across some interesting numbers in the Sports Business Daily (drawn from a Harris poll) on the "favorite sports" among "U.S. Fans". Not surprisingly, college football finished high in the poll, coming in as the 3rd favorite sport behind only the NFL and MLB. Surprisingly, mens' college basketball fell to a lowly 8th, behind the likes of auto racing (NASCAR, seriously?!), hockey, and mens' soccer.
Don't get me wrong, I consider myself a die-hard United supporter (Liverpool sucks, BTW), but to find out that college basketball ranks behind soccer in the United States was a bit of a shock, given our country's general apathy toward the "original football" during non-World Cup years.
Maybe that's because as a UCLA Bruin, I've been fortunate to support the greatest, most-storied basketball program in college athletics. Maybe those of us who went to school in Westwood, Chapel Hill, or Durham are going to be a bit biased. But still, 8th?! Behind NASCAR and soccer?!
More after the jump (with numbers, tables, and a bit of analysis thrown in).
That said, the numbers don't lie. Take a look at how much UCLA fans on BN care about football: the traffic at this community during football season and during the months of recruiting and coaching changes/intrigue speaks for itself. The rate the comment threads have been filling up in various football coaching search threads tells us part of the story as well.
Don't get me wrong: UCLA basketball is a special institution. It's Coach's program. Coach is not only the greatest coach in any sport, but one of the greatest people to live. What he built here is nothing short of amazing and should be admired by all.
But, while UCLA prides itself on Coach and our basketball tradition, in today's era, it's UCLA football that is just as important, if not more so, to our fan base. The Bruins have been a very rough 12 year stretch but there is also a football tradition we are proud of and we do not appreciate some of the comments we sometimes see here taking shots at our program. Appreciating our past tradition and maintaining a vision around our football program has been an integral part of the narrative at this community since its launch 5+ years ago.
The numbers from the Sports Business Daily underscores the importance of how crucial it is for Morgan Center to make a total commitment to football. If they think that they can get away just by focusing on basketball, they are in for a rude awakening. The immense popularity of college football compared to hoops is factor the Morgan Center ought to keep in mind when making strategic financial decisions, in terms of both the short-term and the long-term impact. Here are the numbers again from the Sports Business Daily:
|
FAVORITE SPORTS AMONG U.S. FANS |
||||||
|
SPORT |
'10 |
'09 |
'08 |
'98 |
'85 |
% CHANGE |
|
Pro football |
31% |
35% |
31% |
26% |
24% |
7% |
|
Baseball |
17% |
16% |
16% |
18% |
23% |
-6% |
|
College football |
12% |
12% |
12% |
9% |
10% |
2% |
|
Auto racing |
7% |
9% |
8% |
7% |
5% |
2% |
|
Men's pro basketball |
6% |
5% |
6% |
13% |
6% |
0% |
|
Hockey |
5% |
4% |
5% |
3% |
2% |
3% |
|
Men's soccer |
4% |
2% |
3% |
4% |
3% |
1% |
|
Men's college basketball |
4% |
3% |
5% |
4% |
6% |
-2% |
|
Men's golf |
2% |
4% |
4% |
4% |
3% |
-1% |
|
Track & field |
2% |
1% |
1% |
3% |
2% |
0% |
|
Bowling |
2% |
1% |
1% |
2% |
3% |
-1% |
|
Men's tennis |
2% |
1% |
1% |
4% |
5% |
-3% |
|
Boxing |
1% |
2% |
2% |
N/A |
N/A |
N/A |
|
Horse racing |
1% |
2% |
1% |
2% |
4% |
-3% |
|
Women's tennis |
1% |
1% |
1% |
N/A |
N/A |
N/A |
|
Swimming |
1% |
1% |
2% |
N/A |
N/A |
N/A |
|
Women's pro basketball |
0% |
* |
* |
* |
N/A |
N/A |
|
Women's soccer |
* |
* |
* |
N/A |
N/A |
N/A |
|
Women's college basketball |
0% |
* |
* |
1% |
N/A |
N/A |
|
Women's golf |
* |
* |
* |
N/A |
N/A |
N/A |
|
Not sure |
3% |
2% |
1% |
1% |
* |
N/A |
NOTES: * = Result was less than 0.5%. N/A = sport was not among answers during that year's question.
In other words, football is the economic engine that drives the rest of the Athletic Department. If football thrives, it enhances every other sport. It brings in more revenue, more national attention to the university, etc. And no, you don't have to commit to football in the dirty, SEC, under-the-table cheatin' kind of way: look at Texas or Michigan for examples of institutions with stellar academic institutions that are also committed to excellence on the field/court (and yes, I know it's been a rough stretch for Michigan too, but still, it's Michigan football we're talking about).
You hear that Dan? It's time for you to get with it and commit Morgan Center to football. Or sit by and watch UCLA get left in the dust.
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3 recs |
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Comments
one thing about this
they are only polling for a person’s favorite sport. Not a top 3 or top 5. I know that most of my friends who love college basketball consider it their 2nd or 3rd favorite sport (myself included). There are a ton of people who are crazy for Nascar and soccer, and would rank that as their #1 sport.
I think if this poll had been done using a 1-5 ranking with points awarded on a 5-4-3-2-1 basis, then college bball would rank significantly higher.
At the same time, the point of this post is still very valid. College football is definitely more highly regarded then college basketball.
beat me to it
i was thinking the same thing.
Agreed with bucknellbruin on rankings
I would be one of the 4% who consider soccer as their favorite sport…but I’m also very much interested in the NBA, college basketball, college football, and NFL (in that order).
Something about football, in college and the NFL, that I think lends itself to getting lots of fans—every game is crucial. The season is so short, so you can easily follow a team. Sometimes with sports with longer seasons you eventually tune out. I’m a big NBA fan, but even I start to glaze over in late February/early March, when you’re just waiting for the playoffs to start.
Football also seems to get year-round coverage (at least the NFL). ESPN and the rest of the media don’t cover college basketball at all in the summer, because there really isn’t much to talk about.
by Westwood Wizard on Jan 26, 2011 6:15 AM PST reply actions
Coupla three things
First one, way OT, I would love to see inner year numbers for the sports between 85 and 98. My thought is that baseball’s fall into the teens happened largely around 94 or 95 – the Strike year (had a number of friends and coworkers tell me since that they quit going and haven’t been back since) – take heed NFL Owners and NFLPA;
Second one, if Men’s College Basketball outpoints Hockey, would somebody explain that one to Rupert Murdoch who continues to slide the crummy Kings in the Prime Ticket Schedule instead of the Greatest Basketball Program of All time whenever there’s a conflict?
Third one, since it doesn’t even make the list, why all the $*%&@!)# figure skating on the TV Sports slots during the WInter? What’s next, “Mixed Pairs with the Stars,” or maybe “The Biggest Loser-Icetime?” Ohh, the image conjured up by that last one!
The Mad Bruin
Where in the world is Dan Guerrero?
I understand that he would want to hide in the bushes after last FB season. But shouldn’t he be doing more PR for UCLA football? It’s like he is ashamed to talk about it. Where’s that passion bucket? How about a photo of Dan and Rick smiling together?
He is at virtually all the home basketball games and he does not appear to be hiding
Though you are right he is not in the press a lot.
I believe some of that is related to a delicate personnel situation on Chow. He was trying hard to avoid getting stuck with a large severance cost so he was probably advised to be cautious (which explains all the “he is part of the staff” comments coming out of the department. Akward for us but probably the right thing to do.
by Bruin Dad and Grad on Jan 26, 2011 11:07 AM PST up reply actions
I am amused by the fact that, for womens basketball
interest is so low than an asterisk (Less than .5%) doesn’t quite describe it.
because
some of us would rather watch the national AARP shuffleboard team than women’s basketball. That isn’t the case for all women’s sports. Women’s volleyball for example is more fun to watch because it tends to be scrappier with longer rallys.
Call me a humorless bastard...
…but I don’t see why a sport not being as popular as other sports is amusing.
by Westwood Wizard on Jan 26, 2011 1:09 PM PST up reply actions
Most on the list would get even less than an asterisk from me
I found curling at the Olympics more interesting that most of the stuff on that list.
fanbases
for college basketball I assume (pretty easily) that the majority of the fanbase is students, alumni, and their families. therefore, the fanbase is limited by the sheer number of degrees granted by those colleges with legitimate basketball programs. roughly crunching the numbers this pales in comparison to the NFL fanbase which is largely dictated by geography (i.e. Houston Texans fan have Houston as their fanbase). When you put together all of the metropolitan areas with NFL teams there is a decided advantage for the NFL. Same for the NBA and MLB.
Still though, it begs the question how College Football makes it to second. Two theories: either A) they have essentially the same fan base as college basketball but those same fans prefer football to basketball or B) college football has a much stronger geographical effect on the fan base (i.e. if you live in Louisiana you root for LSU no matter what). Its probably a combination of the two.
Just a couple of thoughts.
Agree with your thoughts re: college hoops.
And with respect to college FB, I subscribe to your option B (as I posted below).
by orlandobruin on Jan 26, 2011 9:57 AM PST up reply actions
Think about all the $C fans in LA ...
Most of ‘em didn’t graduate from $C
by KnudsenRockne on Jan 27, 2011 12:30 PM PST up reply actions
A couple of points to make.
First, I am not surprised about soccer. With the changing demographics of this country and the more exposure to European leagues, the popularity of soccer is only going to grow. Also, people (like myself) who grew up playing soccer are only going to grow the sport more. I played in California in the 70s. I think it took another generation in other parts of the country for kids to be playing while growing up, which the the TV watching demographic right now.
WRT to NASCAR, there is a huge populace in the south and Atlantic states that are hugely loyal and always will be.
WRT to NCAA football, there are tons of fans who do not live in or near NFL cities that are fans of the school even though they did not go to school there (or didn’t go to college at all), who root for a college team. Think Alabama, Oklahoma, Nebraska fans (or even older Florida fans, before the Bucs or Jags existed.
Conversely, I think most college hoops fans consist of people who went to the school. Remember, baksetball in general lagged far behind football and baseball until Magic and Bird in the 80s.
Also agree with Bucknell about the methodology for arriving at these numbers.
Epic post
I agree with this. I will say that the one thing that college basketball has going for it as opposed to college football is March Madness, which I would argue ranks 2nd behind only the Super Bowl in entering the collective sport worlds’ conciousness. Now that the NCAA has decided in tinkering with this by watering down the product, I think this could only serve to further deteriorate college basketball’s standing amongst fans, further underscoring your point that it is clearly in our ADs best interest to maximize our resources to football.
Great points all around
As Bruin2008 points out, a large percentage of the college basketball fanbase is made up of alumni and their families. While I do think there are regional and hardcore basketball fans, to the majority of people college basketball games on a weekly basis do not mean much.
Of course, you’ll have people tuning in to big games such as number one vs number two, or rivalry games, but the real draw of college basketball is the tournament. My initial thoughts were that if you compare just the game’s biggest draws (march madness vs. bowl games vs. superbowl vs. stanley cup, etc.), college basketball would be further up, however now that I think about college basketball vs. other sports in general, it is at an inherent disadvantage.
Think about it: you have a lot of games on random weeknights, unless you’re ranked (or a bubble team like us) your games don’t mean particularly much, and your biggest event occurs in a very short timespan during working hours.
Contrast that with college football, where you have games on Saturdays which make it easier for people to tune in, every single game can affect what bowl you go to (or whether you play spoiler or not), and heck even the stadiums accomodate a lot more people.
As an avid college basketball fan I am not saying that basketball doesn’t deserve as much attention, but I just think the nature of the sport lends itself less to the casual fan as other sports might.
Great point about the scheduling differences between college FB and college hoops.
Which is one reason why I love the Pac 10. For the most part, you know you are getting a Thursday night and Saturday game and the hope stands and road trips were bucnhed together by geography. Sadly, it appeas that this will no longer be the case with the Pac 12 starting next season, since the schedules will be unbalanced.
by orlandobruin on Jan 26, 2011 10:00 AM PST up reply actions
College basketball
As a life long UCLA fan for all sports, alum, and former grant-in-aid baseball player, my opinion about college basketball in general has to do with the “one and done” world fans live in. The way things have worked out for CBH, UCLA has more NBA players today than any other school, but at the same time, no NCAA Championship banners and indifferent or disastrous results, depending on your point of view of late.
Until the NBA/NCAA solves the issue, as they have in baseball and football, coaches and fans may well have to endure a continuation of lack of consistency in the programs, players bolting too early, etc. Somehow Duke has managed to keep players and at the same time has fewer in the NBA than UCLA, and is hanging NCAA Championship banners. I want the banners, and have only some interest in following the “one and done” ers in the NBA.
Mensgym
Couldn't agree more.
basketball in general has to do with the "one and done" world fans live in
College FB has always been #1 in my book, but I love college BB as well.
Back in the days when Lew Alcindor and Bill Walton played, we knew that a freshman coming in was going to be there four years. We were allowed to watch them mature and gel with their teammates. Even though there are some very talented kids nowadays, we will most likely, never again see the teamwork that develops when kids work together for several years.
Along with that, it is so disheartening to lose a kid like KL after one season, you have a tendency to feel a little less enthusiastic about your teams prospects from year to year
by LongtimeBru on Jan 26, 2011 10:29 AM PST up reply actions
Who was it that said . . .
Football is the front porch of the university. It’s not the most important room in the house, but it’s the most visible.
Our porch has sagging floorboards, and old tire swing, and old couch missing a leg with a redbone huntin dog sleepin on it. Shoot.
The best thing you can do for your children is to love their mother. John Wooden
Or the truck on bricks
grass growing up to the wheel wells.
The best thing you can do for your children is to love their mother. John Wooden
Next to the ashtray
is the half-empty wooden cup of moonshine while in background playing softly is the “Love Theme” from Deliverance.
by peggysue69 on Jan 27, 2011 3:49 AM PST via mobile up reply actions
Is it too late to throw in
A van with its back end sawn off to create a “pickup truck?”
"Every day was a good day at UCLA." -Coach John Wooden
by OswegoBruin on Jan 27, 2011 11:10 AM PST up reply actions
Ok
And while i’m at it, I’ll throw in a gutbucket and the Dukes of Hazzard ramping the house.
"Every day was a good day at UCLA." -Coach John Wooden
I'm dyed in the wool Bruin blue and gold, but the 1-and-done policy today really turned me off.
College basketball used to be THE place to see the up and coming pros. Now, just wait a few months and you’ll see them anyway on an NBA team.
I’ll continue to support the Bruin’s mens and ladies teams, and I still rank both above the NBA on my list. I just don’t care for the me-me-me type of play and attitude in the pros. Never have, and probably never will. Amateurs play their hearts out for the game, not for the money.
A friend recently told me he rarely watches college BB anymore because “all the good players are in the NBA”. It’s not 100% true, but is the general perception. There are some exceptions, and there are excellent teams who retain their players for 3-4 years, but mostly my friend’s sentiment is on target.
Interesting,
considering those 1 and done players would likely be in the NBA anyway.
"Every day was a good day at UCLA." -Coach John Wooden
I hate to beat an old drum, but...
this is one more feather in the cap of those who either 1) want a college football playoff system for their own entertainment, or 2) those who want a college football playoff system for financial reasons for the institutions they love.
On the first, count, I’m on the fence. I grew up in LA with the Rose Bowl parade and then the game being one of the best days of the year. Great memories, and good times that I’d like to see passed on to my kids. Then again, I can only imagine how much more exciting a college football playoff system would be to me and the entire sport.
On the second count, the money doesn’t lie. The NCAA tourney brings in 650MMish per year to the NCAA and member institutions, and the NCAA believes it can bring in even more, as witnessed by the current changes. So, what does college football bring in? Well, the Bowls bring in about 180mm, while the conference championship games bring in another 40mmish. That’s about 220mm, or about a THIRD what college basketball brings in for March Madness. Does this make any sense, considering how much more popular college football is nationwide than college basketball? No way. Now, I don’t know if, say, an 8 team playoff could bring in as much money as the NCAA Tourney, but there is no way it wouldn’t significantly bridge that huge gap. In a day and age of people crying to “save UCLA” from it’s financial problems, a football playoff system seems like an easy way to bring in an extra few million dollars a year.
Not that I don't believe you
But I’m just curious as to where you got these numbers from?
I’m not against a playoff system, but it doesn’t seem to make sense that a playoff with only 8 teams would bring in more money than a series of many bowls. And even if the NCAA itself brought in more money, that money is with the NCAA organization. In terms of total overall dollars brought in when you account for the number of schools and how much money each school receives, I don’t see how any teams except those 8 that make the playoffs would benefit.
When the BCS went in front of Congress
They admitted that a playoff would bring in a lot more money and most people agree. In defending the BCS, they went on to say that it wasn’t about the money and that the current system benefits too many communities, charities, etc. to lose (which is crap and the bowls give almost nothing to charity). The problem with a playoff is that even if it did make more money, that money would likely be spread evenly among all teams instead of the current system where the BCS conferences get over 80% of the revenue. So yes, the total number would be a lot higher, but the BCS conferences, who run the system, would likely see less of it.
Two roads diverged in a wood and I ā I tweeted my followers to ask which I should take
by Ryan Rosenblatt on Jan 26, 2011 2:31 PM PST up reply actions
so as a UCLA fan
I should be in favor of the BCS, as this keeps more money in BCS conferences?
by britishbruin on Jan 26, 2011 3:14 PM PST up reply actions
If anyone wanted more evidence of the supremacy
of college football over college basketball, think back a few months to the crazy talk about conference realignment. I think most here would agree that the basketball program at Kansas is on a similar level to UCLA as far as reputation, status, consistent high levels of performance, etc. When the Big 12 was about to explode, nobody wanted KU. A tiny part of that was the impression that the Kansas Board of Regents wanted KU and K-State to be a package deal, but most of it revolved around the fact that the KU football program is irrelevant, and has been way more often than not. KU fans were hoping they might be able to catch on with C-USA. Nebraska’s basketball program? Per wikipedia, they’re one of only three BCS programs to have never won a NCAA tournament game. Never. And yet they were certainly more in demand than KU!
(Disclosure, or lack thereof: I am a Bruin, bleed blue and gold, and delight in wearing my UCLA gear when we play KU – and ‘we’ for me is always UCLA. Now that I live in Kansas, I enjoy watching KU’s games, and support them when their winning would not be a negative for us, but I am not and will not be a Jayhawk. Just using KU’s situation to make my point.)
Roses are red, violets are blue...f*** $C.
by KSBruin on Jan 26, 2011 9:11 AM PST reply actions 1 recs
Great points
And even though KU’s football program had achieved some success just a few years ago, they are still irrelevant, as you say. Nebraska’s basketball program is even more irrelevant than KU football, but that seemingly mattered little.
I wouldn't call it supremacy
Just because college football is your “favorite” sport, it doesn’t mean you don’t also watch the others. The poll is slightly misleading.
But hey, what do I know. Iām just the 800 lbs bruin in the room.
I'm not trying to make any statements
based on my personal preferences, just trying to add credence to the argument that Guerrero and any other AD needs to look at football as the driving factor of an athletic department, as that’s where the money is.
Roses are red, violets are blue...f*** $C.
Well that is the unblemished truth
College football is the cash cow, the golden goose, the sugar daddy.
But hey, what do I know. Iām just the 800 lbs bruin in the room.
Missed opportunity.......
As an article in today’s fish wrapp pointed out, it’s been sixteen years since LA has had a NFL team to call it’s own. The article talks about what out of town teams capture the loyality of LA fans.
The point is Angeleanos have had to get their football fix elsewhere besides the two local college teams. During the past sixteen years, SUC siezed the moment and fielded a professional football team. Their marketing dept swooped in and filled the void left by the Raiders and Rams. What did UCLA do> As we say in Yiddish Bupkis!
We have fielded mediocre teams at best in a market craving for a football fix left by our departing NFL teams. SUC saw an oppertunity and siezed it.
We didn’t! With the second largest TV market and population center up for grabs UCLA fumbled the opportunity. Morgan Center has let slip an opportunity to make our football team a magor brand and revenue generator. Why bother to renovate the Rose Bowl when we can’t put butts in the seats due to a poor product on the field. Where are the genius MBA students working on their marketing degrees?
I think you'll see
a massive decline in $uc viewership if LA gets one team, let alone two. 80% of their fans are dispossessed Raiders fans anyway. When there’s a better game in town, they’ll leave.
"Every day was a good day at UCLA." -Coach John Wooden
by OswegoBruin on Jan 26, 2011 10:51 AM PST up reply actions
My football fandom
is a direct result of this. I never attended UCLA, but have lots of ties to the university through family who attended, my attendance to UCI (with no football program), etc. Also, USC is filled with a buch of students with sense of entitlement and I don’t respect that near as much as the kids who get into UCLA on merit alone.
While I was pining for an NFL team I realized that there is a lot of fun, local football to watch. After my first couple games in the Rose Bowl, I fell in love with college football. I don’t think I’m ever going back to the NFL.
In all seriousness
If the only college basketball experience you had was after the start of the one and done rule would you be a fan?
The college football product is getting better with more teams being competitive by being innovative (boise state, Oregon, etc) and the college basketball product is getting worse. I don’t see a change until the one and done rule is amended
by silverlakebruin on Jan 26, 2011 10:02 AM PST via mobile reply actions
Interesting
I have actually thought about this over the past few years and realized I am part of what this poll shows. I used to always say college basketball was first with college football a close second. Then I started to think about it and realized at some point this changed. The telling sign for me is that I can (and try to) watch every college FB game on TV. I don’t really care who is playing – I just love to watch the game. With basketball during the regular season, I watch every UCLA game but really only catch other Pac-10 games now and then as well as the Duke/NC game. Otherwise, I don’t stay home or base my schedule around college basketball games. Part of it is because if you lose a game in college football, its a huge deal. Basketball, not so much.
With all that said, March Madness is the greatest playoff in all of sports and by FAR is my favorite post season. There is no contest in my opinion. This is why that first Thursday and Friday when the tournament starts are religious holidays for me and I don’t leave the couch (well, unless I’m on the road with the Bruins!) :)
"The entire world that bleeds blue and gold ... they have been dying for this." - Coach Rick Neuheisel
in a similar boat
would rather watch UCLA basketball than UCLA football;
would rather watch March Madness than the BCS bowl games;
but will happily watch football all day on a Saturday if there is a UCLA game on somewhere, but I rarely watch non-UCLA regular season basketball.
by britishbruin on Jan 26, 2011 11:00 AM PST up reply actions
No Doubt About It
Great post and well said. I love college hoops as well but it’s football that is the big money-maker in the end and Morgan Center needs to commit to it. I look at my alma mater, the University of Iowa, and see what football has done for it over the last several years. That’s why the U of Iowa Athletic Department is such a money-making machine.
Los Angeles Rams and the UCLA Bruins!!!!!
by Minnesota Bruinfan on Jan 26, 2011 10:46 AM PST reply actions
For Bruins it might be different
11 National Championships and the Wooden Legacy puts UCLA Basketball in a different category. Only Duke has such anywhere near a bias in favor of basketball over football. So my initial reaction is that UCLA Basketball and the NCAA Tournament produces as much Alumni identification and brand loyalty to the school as does football for other schools.
I know that Trogans treat basketball as a minor sport and Football as the be all and end all, but of course they do, given our lifetime of dominance.
However, I am struck by the intense interest and number of posts on BN during football season, and what appears to be less activity during basketball season this year, with a much better team.
As football can draw as many as 100,000 fans to a game, and brings with it all the tailgating, it may, in fact be a far bigger factor in the economics of a university than I thought.
I always watch ucla football and basketball, and don't care much for other games not involving the Bruins unless its a
really big matchup. I know so much more about basketball that football, so I watch basketball games more intently, but I am equally interested in the outcome, particularly where a bowl or ncaa advancement is involved.
by 75NatChamps on Jan 26, 2011 11:20 AM PST up reply actions
FBS Coaching Salaries
Seeing as UCLA spends less money on head coaching than a majority of the Pac-10 schools, as well as the majority of BCS schools, it’s not hard to imagine why we are having difficulty being competitive in college football.
The thing is, it happened.
beat me to the link by a nanosecond
except with totally different conclusions!
by britishbruin on Jan 26, 2011 11:29 AM PST up reply actions
These numbers are mostly irrelevant
the question is, where will investment reap return?
For that, I don’t really care how many people in the South love Nascar or how many people watch the European soccer leagues (thank you Aston Villa for pulling away from the relegation zone)
More relevant questions are: what do the fans in the LA area want? Who are we in competition with? Where do we have most scope to increase revenue? To what extent are our non-attendance-related revenues dependent on success (e.g. how are TV contracts structured)?
The answers may all point to greater investment in football – more room to increase attendance at our rented stadium, more unfulfilled need for football due to lack of NFL team compared with having the Lakers and Griffins in the NBA, bigger chunks of change to be had with an extra football appearance on national TV, etc.
But it’s also not clear that the problem is lack of money being put in to football. We had a relatively cheap head coach this year – which I would argue is partly because CRN is taking an alma mater (and ‘thanks for giving me a shot’ after that whole scandal thing) discount – but we were also paying highly for our assistants, just without success.
This link right here gives data on salaries (not including $c and Stanford) and shows (to me) that the issue is not about the money being spent on assistants but who the assistants are that we are hiring. Chow and Bullough were two of the top four public school assistant coaches in terms of pay. Palcic, Howard and Hundley are all well paid for Pac-10 position coaches. If I were a university administrator, I would be asking whether we are getting value for money before I would be considering throwing more money at it.
It's not just a money thing.
It’s an attitude and a competence thing mor than anything. It’s making the right decisions in a timely manner. It’s demanding excellence and not just settling for mediocrity.
We pay enough money to attract the right coaches. You don’t have to hire Nick Saban or Urban Meyer at the top of their game.
Unfortunately, this Athletic Department/Administration fails the competency test right now. The debacle of the continuing, inexcusable delay over firing and hiring CNC, his replacement and a DC is still ongoing with LOI signing day less than a week away.
It has been botched completely and unprofessionally. The fact we may still get great coaches is secondary to the permanent damage caused by the ineptitude of the UCLA brass. All of this should have been done weeks ago. No excuses, even with NC’s buyout. All of it should have been accelerated long ago instead of letting the fans and the recruits and even the coaches drift in the wind for almost 7 weeks.
Clearly, football is viewed as a low priority by the powers that be on campus. If we win football games, it’s despite their “support,” not because of it.
ONE and DONE...
As mentioned a few times above, this is destroying NCAA hoops. In addition, without much research, my guess is that it probably began declining even before “one and done”, likely when Kevin Garnett, and later Kobe, started the trend of high schoolers jumping straight to the NBA.





















