Clueless UCLA Athletics Picks the Worst Time to Get Creative with Uniforms
The past few seasons have seen the rise of the "alternative" uniform as teams don special unis to commemorate an occasion or fire up the fans. Some schools (quack) have taken the alternative uniform thing to an extreme, while others have broken them out for a nationally televised game or a "black/white-out" for their fans. While some traditionalist nitpick the idea, the view here is that it's a fun thing to do and, besides, the kids (read: recruits) seem to dig it.
UCLA, naturally, has stuck with the tried and true, the rumor is that Adidas would love to use UCLA to show what they can do, but the Morgan Center has refused to stray -- the exceptions being some "special" jersey material that mostly makes the linemen look really fat and some stickers on the helmets. Morgan Center as usual have been laaaaame.
Now, word has come down that UCLA will be busting out an all-white, alternative ensemble for the game against Southern Cal. From Dan Guerrero's latest "blog":
There have been rampant rumors out there recently that our football team might be sporting a special look when they take the field for the USC game on Saturday evening. I can confirm that those rumors are indeed true. We will be unveiling a uniform that we have been working on with the adidas design team for several months. These new uniforms will provide us with an alternative to our existing road uniforms but will not replace them in perpetuity. That said, I’m not going to tell you everything in this blog – but look for hints the remainder of the week by liking UCLA Athletics on Facebook or following @UCLAAthletics on Twitter
What?
Let me get this straight: After refusing to do anything cool with the uniforms and sticking with tradition, UCLA is going to break tradition for the one game when flying your True Blue colors means more than anything else. Seriously? The one time when you want everyone wearing blue no matter what, UCLA is going with surrender-flag white?
Making this even more lame is the fact that UCLA and Southern Cal battled the NCAA for the right to have both teams wear their home jerseys for the cross-town rivalry. Remember the game a few years ago when Pete Carroll and Rick Neuheisel even conspired to burn time outs (or was it endure penalties?) as both teams wore their home colors in defiance of the NCAA. The NCAA eventually relented and allowed both teams to wear their home jerseys without any penalty.
Personally, I think the idea of breaking out some new uniforms is cool, it's creative, it's fun. I have no problem with it in theory. But why do it for the rivalry game? Why do it for the one game where, win or lose, we wear our blue with pride? Moreover, why do it for a game that won't end until well after midnight on the East Coast and isn't even on ABC or ESPN? Then, even if you're going to do it, why make it some surprise with little clues instead of having a big fashion show
Just another example of how Morgan Center is ridiculously out-of-touch and constantly behind, trying to play "catch up" in a weak, too-little, too-late "effort" that is embarrassing at best. Just more fuel on the fire for why we need wholesale regime change in Westwood.
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George Constanza Our AD?
Has he inhabited DG’s body?
What’s the right thing to do? Ok, let’s do the exact opposite.
Except, George was funny and was a fictional character.
sjh
No, with this team and this coach, wearing the 1954 uniforms would be a travesty.
by Seth Chandler on Nov 22, 2011 8:16 PM PST up reply actions
It would certainly...
Dishonor them to my thinking…maybe next year. New HC and bust them out at home against just$c
by GemCityBruin on Nov 22, 2011 8:23 PM PST via mobile up reply actions
True true
But wish we wore the powder blue instead of the white. The only way this works is if they play smashmouth football and there is blood
all over their white jerseys. Only then will I think this was a good idea! Go Bruins! Beat the trogan$!!!!
by BruinArts on Nov 23, 2011 5:00 AM PST via mobile up reply actions
I'm just waiting for Danny boy's announcement
that we’re replacing our classic helmets with all black ones, and foregoing the UCLA script for a silhouette of the Morgan Center on the side.
These people
They really have no freaking sense of timing. No marketing instincts whatsoever. It’s unbelievable.
my thought exactly. complete lack of vision and “feel”
by s.riley on Nov 22, 2011 5:35 PM PST via mobile up reply actions
"what's the Problem!?!?"
I see Grr-error asking…“it was cool when my daughter’s soccer team rolled out new jerseys for the big game against the Smashers…all the parents told me so”
Dan… U suck.
by GemCityBruin on Nov 22, 2011 6:05 PM PST via mobile up reply actions
I have very low expectations for these uniforms.
And I don’t see any indication that USC is wearing anything beyond their normal home unis. It just appears to be a great opportunity for further national ridicule.
Also, random note.
There was absolutely zero hype of the UCLA gloves that debuted last week, by media or on tv.
"I have one word for you...Be careful."
-Jose Guillen
If I were the Trojans
I wouldn’t break out anything special for the UCLA game. They should stick to their traditional jerseys and make us look like bunch of morons.
I've been a huge fan of the blue vs. cardinal dynamic, even after the Adidas Pro-fit butchering.
Arizona or Utah should have been the debut for these. Apparently nobody in the athletic department ever took a Business Marketing course in college.
"I have one word for you...Be careful."
-Jose Guillen
I dont' think anyone in this athletic department
Understands modern culture of college football. Honestly I don’t think these guys are even fans of this game.
Well, that is abundantly clear according to the evidence we have available.
Seating in Pauley, Re-upping with the least popular US major sporting brand with zero benefits, Letting Caldwell walk with no fight, the Seto incident, the “innovative” new Adidas unis, the helmet stickers, the continued resistance to having any semblance of a modern football facility.
That’s just tip of the iceberg.
"I have one word for you...Be careful."
-Jose Guillen
Should've done this for the Thursday night game on ESPN.
Then again, we all know how that turned out.
Or do it for freaking homecoming
Every single one of these blogposts have been unveiling something idiotic.
The problem with wearing all whites at any time is that
we suck on the road.
I don’t mind the concept at all, but you’re right, the timing is curious.
by Kenneth Powers on Nov 22, 2011 5:43 PM PST up reply actions
Is anyone surprised?
One thing the Morgan Center and Danny Boy are good at is starting new traditions. The tradition of losing!
Ugh...
I don’t love our current shade of blue, in fact it hurts my eyes a little bit, but I still can’t believe that we’re not fielding blue against their red this week.
Maybe the Morgan Center doesn’t want to compare and contrast too closely now that – dare I say it – USC’s uniform colors have somehow gotten less jarring on the eyes than ours.
I just got a little misty thinking about the old 90’s blue. Those were some beautiful uniforms.
What's the point of making a splash
when nobody outside of Southern California will be watching!?!? Let’s also not forget that the reason nobody will be watching is because Dan has let our program sink so low that the UCLA-SC game is no longer nationally relevant.
Two roads diverged in a wood and I – I tweeted my followers to ask which I should take
by Ryan Rosenblatt on Nov 22, 2011 5:43 PM PST reply actions
The only way I will halfway think about liking these uniforms
is if they have a “Guerrero and Neuheisel Farewell Tour” patch on them.
Roses are red, violets are blue...f*** $C.
Respecting Tradition
Our tradition was to have some of the most striking, memorable, respected uniforms on the field.
This AD has shit on that tradition with the progression that lost our distinctive stripes.
Want to do something different? Go back to those great uni’s of the past AND STAY THERE.
Of course, I can understand how new uniforms is the order of the day. Fiddle on Nero.
sjh
This seems like a classic distraction tactic
You know throw up “shiny balls” in the air hoping idiots (Neubian fans) will run at them.
OMGZ looky over here kidz! So kewl!!!
DG is hip
First the blog, now the stylish uniforms…. really ahead of the times. He has recommended we implement the new forward pass against SC and for BB acknowledged the rumor about the 3 point line in basketball is true
by joebruin2000 on Nov 22, 2011 5:58 PM PST via mobile reply actions
Just another...
Sad, misguided, swing and a whiff effort by Grrr-error.
This is the freekin RIVALRY game you dimwhit. Geeez, just when it looked like it couldn’t get any worse…thought I was depressed before.
Danny, Danny, Danny…go f yourself fella.
by GemCityBruin on Nov 22, 2011 6:00 PM PST via mobile reply actions
All I hope...
Is the Morgan Center doesn’t further embarass us =/ such a side thing this should be an awesome change but once again Guerrerror makes it worst
Yep
This would have been awesome for either the Cal game, the ASU game or even the season opener vs. Houston. Shoot it would have been cool for the Colorado game as well. All of these games were on national TV.
Instead as Ryan pointed out before we are unveiling this at a time when no one is going to watch it. This seems like nothing more than cheap stunt to boost their social media following. To do that at the expense of this rivalry game is complete garbage.
Cal, ASU, and Colorado were home games though.
Does anyone besides LSU and Georgia Tech wear white at home?
I don’t mind going all-white on the road, but this is an odd place to do it.
by Kenneth Powers on Nov 22, 2011 6:51 PM PST up reply actions
Bingo!!!
Season opener against Houston.
by GemCityBruin on Nov 22, 2011 6:59 PM PST via mobile up reply actions
The Texas game would have been my pick
By far the most national attention we were going to get all year.
Two roads diverged in a wood and I – I tweeted my followers to ask which I should take
by Ryan Rosenblatt on Nov 22, 2011 7:31 PM PST up reply actions
It's better that no one will be watching.
Because the uniforms will undoubtedly be embarrassing.
by Seth Chandler on Nov 22, 2011 8:14 PM PST up reply actions
Did anybody notice?
If Addidas supplies our uniforms, why in the publicity photo for our new all white uniform is the model wearing Nike shoes and gloves?
Devil's Advocate
This could really hype up the team. Special uni’s/gear have not been our forte, but I think the younger guys dig that stuff. It could also be a recruiting gimmick. That being said, new road unis didn’t help hype the team when we had those ill throwbacks a few years ago…
So I just made the mistake of listening to ESPN Radio in LA on my drive home from work
I had the displeasure of listening to their interview with Terry Donahue.
The first several questions were about the general state of football and the rest of the programs in the Pac-12. Then, ultimately, the host asked about the UCLA-U$C game. They asked what he thought UCLA’s best strategy would be against the heavily favored trogans.
One would expect a former UCLA head coach to prop up his team and explain certain elements they should focus on. Instead, all he talked about was that UCLA’s only chance was to HOPE that U$C is riding too high off their win against Oregon. He made it abundantly clear that his Bruins stand no chance and can only idly HOPE for a miracle.
I DEPLORE THAT MENTALITY! If the next UCLA head coach has ever heard of the name Terry Donahue, I’m just going to F-ing lose it.
by BruinMW on Nov 22, 2011 6:37 PM PST reply actions 1 recs
Don't know if you heard about this...
but $C was talking about doing a ‘black out’ game against UCLA…so guess what happened?
The Trogans got all up in arms about it, demanding they play in the traditional “ketchup & mustard”.
Now were going and basically doing the same thing….clueless. Morgan center is Fucking Clueless
Nike has been pressuring USC to go with a "special" uniform for a few years now
every time they actually consider it, the USC community gets very angry. Those uniforms are a tradition. I am sorry to see the home and home jerseys end. This game is the battle for Los Angeles, a city that is home to Trojans and Bruins alike. Both squads have a history at the Coliseum and the Rose Bowl.Its fitting to wear home colors. As I have said before, I think that UCLA’s colors are classic (not that I’d trade my “ketchup and mustards” for powder blue). I would have been livid if USC had gone with all black uniforms, so I can imagine how you all feel about this.
Although . . . . .
If SC takes to the field in Black unis and we take the field in White unis . . . .
Would be interesting to say the least.
Winning is not a sometime thing; it's an all the time thing. You don't win once in a while; you don't do things right once in a while; you do them right all the time. Winning is a habit. Unfortunately, so is losing. ~ Vince Lombardi
Hmmm...
That idea is just about the only way that I would get behind this uniform change. If this is a joint UCLA/USC thing then maybe, just maybe, I won’t think that it’s completely idiotic.
Mexi, you definitely have my vote for our next AD – and I hope you get the job soon.
That was one of the rumors surrounding the white unis
Apparently, Nike has tried to get SC to wear the black unis here before. SC’s alums have pushed back whenever that has come up, according to that one.
formerly bruinhoo
This year I think they wanted us to wear all Red
last year I think it was all black. If USC wore all red and UCLA wore all white, together (much like Voltron) would we form Stanford?
What a vivid demonstration
Of a customer-hostile mentality practiced by the MC. They Make their decisions in their safe little coccoon. A few phone calls could have told them what the any of us fans and alumni thought of this idea. But, no. They really don’t give a shit what fans think. Not just customer-agnostic. Downright customer-hostile.
by Bruinut on Nov 22, 2011 7:31 PM PST via mobile reply actions
Why don't we
Just use them for the Bowl game…if we make it to a bowl game. It’s a good way to show that we are headed towards a new age and blah blah blah. I think that would be a good time to show some change for UCLA hint*
Dear Dan Guerrero
Please leave. Please. I beg you.
There isn’t one AD in the Pac 12 who isn’t mocking you right now.
But hey, what do I know. I’m just the 800 lbs bruin in the room.
Dear God.......
Please make Dan Grrr-Error go away. I don’t care how you do it, where he goes, how he goes, just do it yesterday. Please! The world can not take much more of this unimaginative loser. Of this I pray to you. Please do this now!
I would have prayed to Satan but I believe he/u$c would want Grrr-Error to stay.
by iLOATHEscFOREVER on Nov 24, 2011 7:23 AM PST up reply actions
Ridiculous...
This is unbelievable. I thought it was a joke when I was sent the link to the all white uniforms earlier today. If this new uniform is not at least blue tops, it will be the “last straw” for me. My already low interest level will instantly drop to zero for anything this boneheaded administration is a part of.
This is so stupid, I can’t even properly express how upsetting it is. UGH!!
by SonOfWestwood93 on Nov 22, 2011 8:13 PM PST reply actions
WTF!
I’m so F’n tired of Mr. Potato head! His blog is a joke, our program is a joke, they one true beautiful thing is our classic blue n gold unis and he craps on it! This isn’t Eugene you dumb ass!
"Success is never final, Failure is never fatal. It's Courage that counts" - John Wooden.
Stick With School Colors Period!
I am not of fan of screwing with uniforms like Oregon does. I think the NCAA should require schools to wear their “official” colors. I could be wrong but I don’t recall any of the SEC or BIG 10 teams messing with their uniforms. Agree 100% that tweaking uni’s for this weekend is lame and totally clueless!!!. On TV the home & home colors look way cool.
Lots of SEC and B1G teams have changed their unis
UCLA should be doing new, creative, incentive things. Sure, it upsets the traditionalists, but the players like it, the recruits like it and its a great way to build excitement around the program. It’s something that we should have been doing last year and the year before too. You don’t do it for the one game of the season where tradition is paramount though and you do it when you’re on national TV at a decent hour.
This is just the Morgan Center being late to the party then puking in the punch bowl when they get there.
Two roads diverged in a wood and I – I tweeted my followers to ask which I should take
by Ryan Rosenblatt on Nov 22, 2011 8:56 PM PST up reply actions
Ryan, I love you, but you are absolutely wrong. Our school colors are bruin blue and gold not white and white.
We’re not playing San Jose State. We’re playing our traditional rival. Is Doughnut Dan hoping that just$c* won’t recognize us?
The white flag has always been the flag of surrender. If we’re going to be annihiliated once again by these guys, we should at least go down wearing our traditional colors.
I have said it before and I will say it again. Our school colors don’t change. They aren’t different depending on the game. Our uniforms should not change either. It’s nice for a guy who has been out of school for 40 years to look at the team and notice that maybe he still has a connection to the alma mater. That doesn’t happen when people play with things that shouldn’t be played with. Assuming the idiot in charge of directing every single, solitary piece of athletics at UCLA could figure out what the colors are. (That itself is grounds for termination with cause.) What’s next – break-out new style spray on uniforms in cardinal and gold?
Now, please insert an F-bomb about every other word, and maybe that will convey the outrage I feel at Doughnut Dan for sticking his thumb in my eye in yet another way, and to be gravely disappointed at you younger folks for letting him get away with it.
Just when I thought this season couldn't get any worse....
F-ing lame idea.
Say what we will about $C (I hate them as much as you all do), but at least so far they’ve had the huevos to stand up to Nike and say we want to keep our traditional uniforms.
What’s next? We give in and ditch our traditional basketball uniforms? Lord help us.
I may work with the Waves, but I'm still a Bruin!
(Formerly "HoozierDaddy")
Note that the Trojan fans hated the idea of black uniforms
There’s a lot of good reasons to hate them, but at least they know what they’re doing with keeping their uniforms classic.
These white uniforms are going to look absolutely terrible. It’s almost as if someone looked at our current crappy Adidas jerseys with the non-existent UCLA stripes, tiny numbers and over-tightness and said “oh yeah, bet you I can make something worse!”
Further proof our athletic department has zero clue.
It's like Dan is literally milking every bit of UCLA before he gets fired
If he survives this season to live another day, UCLA should seriously just close shop and not even invest in any sports, because it’s just sad.
Best unis ever: '67 throwbacks.
Worst unis ever: anything Oregon.
Most classic college football tradition: UCLA-USC dual home unis on rivalry day.
Most clueless, desperate, crackpot idea: tighty-whitey unis versus SUC!
We are NOT Stanford, Navy, Air Force or Georgia Tech.
What’s next Donut Dan? Black on Black at home?
You want to experiment with styles? Fine. But not our colors, you moron!
We are the one and only powderkeg blue and gold, the colors of Red Sanders and UCLA, the best fricking football uniforms, bar none, in the history of the game, and you surrender them on rivalry day!
We will not forget or forgive. Regime change, people!
If Dodo head wants to play with uniforms
Do it with a throw away game, like SJS, oh wait, we almost lost that
Ok do it on a team like Arizona, you know a team we’re supposed to beat….
Don’t do it in a game that could be aired over and over and over on ESPN classic.
Maybe that's the idea...
…if we get blown out, at least the highlight reels we’ll have to endure in perpetuity won’t look so much like our team…
Best uniforms ever...
Unless our other alternative was to play naked.
FIRE RICK NEUHEISEL!!! NO MERCY!!!
FIRE DUMB GUERRERO!!! NO MERCY!!!
by TE193 on Nov 22, 2011 11:02 PM PST via mobile reply actions
Maybe Dan saw Glee's Thriller episode, and though...
“If our players could look like ghost, then maybe USC will be scared of them. Haza! I’m a genius! Better give myself another raise.”
No hype for the gloves because
we are the last to get them.
A. Nike has had their version for years
B. All the rest of the Adidas teams had them long ago
This whole thing sucks
For This Game
I just don’t like this idea…..It would be cool to do it for some other regular season game – but not THIS one. It’s incredible how out of touch Morgan Center really is.
On another front, I wouldn’t EVER think about changing our helmets – even if we tweaked the unis a little bit. The gold helmet with script “UCLA” has GOT to stay the same.
Los Angeles Rams and the UCLA Bruins!!!!!
by Minnesota Bruinfan on Nov 23, 2011 4:28 AM PST reply actions
Agree!
I can only add that I agree with much that has been said here. UCLA has proud traditions that mean something. I find this mucking with the uniforms thing to be disrespectful of all of us the love UCLA. I bleed blue and gold and this is one thing I cannot abide.
as of 2:30PM

About the UCLA–$C rivalry: "It's not a matter of life and death, it's more important than that!" - Red Sanders
Just like everything Morgan Center these days
A day late and dollar short. Oregon makes unix a marketing ploy that actually works quite well and is original. Morgan Center catches on about three years later. USC takes charge and wears their home unis on our field for the first time in a long time. Morgan Center decides to not wear home unis on their field the first time it is allowed.
USC has a sense of tradition that it knows will be debauched by gimmick uniforms. They don’t need it for a marketing ploy to play a ‘me too’ to Oregon.
I feel insulted because it feels like Morgan Center is playing hide the salami with its fan base.
Its almost as if DG is saying ‘if we can somehow just get them talking about something else maybe we can take the focus off firing Rick and he calls for my head…’
Horrible idea, horribly implemented. Reeks of bureaucratic malaise where the idea probably originated three years ago, but in order for he AD to feel comfortable implementing it, he had to get everyone’s buy-in which is why we’re seein it now. There is just nothing to like about our athletic administration right now. How sad.
by Scotucla03 on Nov 25, 2011 11:08 AM PST via mobile reply actions

by 










![UCLA's alternate unis sullying tradition of rivalry game. Here is the first glimpse. They are not true blue which will further f**k up UCLA's deteriorating brand under the current hapless regime.
The mockup above is not "official" but given the link on Twitpic, it's a good bet that it could look something like that. [HT jtthirtyfour].
GO BRUINS.](http://cdn1.sbnation.com/fan_shot_images/227627/45844570_small.png)















