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UCLA Needs to Focus on Fixing its Football Program, Not a Game in Cowboy Stadium

So Dan Guerrero shared this news from his "blog" this week:

During my tenure as a member of the NCAA Men's Basketball Committee, I conducted a site visit at Cowboys Stadium in Dallas in 2008 while it was still under construction to ascertain whether it could possibly serve as a future venue for the NCAA Final Four. Soon after this tour, Cowboys Stadium was indeed selected to host the Final Four in 2014.

As part of this visit, Jerry Jones walked me around and shared his vision for the stadium. Of course, football is his love, and he was adamant when he stated that there would be no finer venue in which to experience a football game. Soon afterward, it became my vision to somehow get the Bruins to play in that stadium and allow our fans to truly enjoy that special experience.

I am pleased to announce that this vision will come true in the not-so-distant future. We have negotiated a deal that will feature the Bruins playing an early-season game against a marquee opponent at Cowboys Stadium. An official announcement should be coming in the next few days.

Bruin fans, make sure to get those cowboy boots ready because the two-step awaits.

Aah. Okay. Cowboy boots? Ha ha. So funny. No, not really. I think others have chimed in on this "blog" thing enough here on BN. You can read it here and here. So I will just let that part of this story go.

On the actual news itself we have number of issues with this news. First, as UCLA alums we always want our Bruins to play in high profile games, against glitzy opponents in national venues. That is always fun. However, it is not going to matter much if the Bruins do not have a program that is worthy of playing at that stage. That is not going to happen unless there is a regime change in Westwood. More thoughts after the jump.

Star-divide

Last time we discussed OOC scheduling on this blog was around summer, when I brought up the idea of UCLA scheduling Boston College (because of how much fun we were having working with BC Interruption around SBN 12 Pack project). In the discussion thread of that post, we located this link which gives UCLA's tentative scheduling for next few seasons.

With schedule in mind here are few thoughts:

  • 2012 schedule is already set with season opener at Rice and then Nebraska and Houston at the Rose Bowl in following weeks. Unless Rice and Houston are backing out of this commitment, I imagine 2012 will be out. The other possibility here is playing the "undercard" game at the Cowboys stadium against Rice setting up for bigger games. That would be seriously lame.
  • 2013 would be a bad year to schedule this game because the Bruins already have a tough road trip slotted that year in Lincoln. Nebraska.
  • 2014 is not great either because Bruins are tentatively scheduled to come out to Virginia

So I am not sure what Guerrero is thinking. If I were putting together a football schedule that sets up a team well, I'd look at a model where Bruins are scheduling one marquee game on the road with two manageable games at home. Ideally we should be looking at always scheduling 7 home games every season.

I would want to play (1) a game against Texas State, Idaho, New Mexico, or some team of that caliber (at home),  (2) a road game in a state we want to improve our recruiting in (at Houston, at Rice, at USF, at UCF), and a more exciting game against a good or decent BCS-conference school (one game a year against the likes of Texas, Nebraska, etc.  But it can also be the games like Virginia, Rutgers, it doesn't need to be a powerhouse every year). 

So scheduling a game at the Cowboy Stadium in next three years does not appear to make a lot of strategic sense. The only justification I can think of is if the Bruins somehow line up a massive pay day by playing Rice there next year or Nebraska the year after (two games already on the schedule). If that is the case, that will be yet another data point, taking away the excuse of UCLA athletics not having enough resources to improve our football programs (including generating funds for making our facilities legit and hiring of high profile coaching staff).

In any event, UCLA athletics should not be making any major scheduling decisions with regards to its football program until we have a new coach in place. It should be the new coach who should have a major say in what games UCLA schedules and where.

I am glad that Guerrero "envisions" Bruins playing in the Cowboy stadium, but UCLA's primary focus should be on re-establishing our football program as a national power, instead of hoping and praying somehow, someway Rick Neuheisel is going to back into the Pac-12 championship game thanks to an awful Southern Division. The focus in Westwood should not be on wasting key strokes on "cowboy boots," but on a wholesale regime change fixing our ailing football program.

GO BRUINS.

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One problem.
So I am not sure what Guerrero is thinking.

That assumes Guerrero is thinking? At all?

by BruinMW on Nov 9, 2011 4:12 PM PST reply actions  

Dear Danny Boy

Have you looked at the Rose Bowl attendance lately? You think UCLA fans will want to go to Cowboy Stadium to watch their football team when they barely show up at our home stadium?

Could you be any more clueless? Unless of course, you are implementing your true strategy.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Nov 9, 2011 4:14 PM PST reply actions  

Good or bad? Too soon to say

This game should not be the main priority for the Athletic Dept., but we shouldn’t expect the Morgan Center to sit on its hands and do nothing promotion-wise between now and the desired regime change. Let’s put the criticism of DG on hold for this topic. We don’t know the year, the opponent, or the rationale yet, and that information will apparently become clearer in a few days. I hope we won’t get crushed or bring a paltry fan base to such a game, but if the opponent is beatable, the timing doesn’t interfere with other big games we have planned (at this point, we don’t know…it is possible this deal would enhance our overall schedule), and we have a new coach (!), this could turn out well for us. Given the Morgan Center’s history, we shouldn’t jump for joy at this news, but let’s not rush to be negative, either.

by bryanucla on Nov 9, 2011 4:41 PM PST reply actions  

The only "Two step"..i am looking for is...

Step #1 saying goodbye to Danny boy
Step #2 Administration showing some sort of vision that will bring UCLA FB back to where they are taking seriously as a Football Program on the national scene.

the only boots you need recently in Westwood are high and tight to wade through crappy seasons we have had to endure for over 10 years!

by GogetemBruins on Nov 9, 2011 4:44 PM PST reply actions  

Why the frack would we schedule a game base on a stadium instead of a team we play against?!

It’s plain stupidity. He can’t even fill up the Rose Bowl, let alone get the fans to dress up in blue. How the heck does he plan on getting people to show up to a game in Texas none the less. Sometimes there’s great ideas, sometimes there’s stupid ideas. Sometimes fat stupid pigs should just shut the heck up and do their job.

by wingsabre on Nov 9, 2011 4:54 PM PST reply actions  

Rice won't play at Cowboys Stadium

Rice University is in the heart of Houston and can still barely draw a 10k crowd at its on-campus stadium. On top of that, Rice is a school with a tiny alumni base due to its miniscule enrollment (something like 7,000 students). Scheduling a game against Rice in Dallas anywhere is a joke. A UCLA-Rice matchup wouldn’t fill half a high school stadium in Dallas, much less Jerry World.

by bruinmike on Nov 9, 2011 4:57 PM PST reply actions  

This is less about fans traveling and filling a stadium...

… and more about recruiting and national exposure. We get to play another game in front of potential Texas high school recruits in one of the best stadiums in the world on national television, who isn’t excited about that? As far as scheduling I think we should hold back on judgement until we know exactly who we’re playing. Either way, I see us playing more neutral site games in NFL stadiums as a net positive and I’m looking forward to taking a trip to Dallas in the near future.

by UclaCompSci08 on Nov 9, 2011 5:13 PM PST reply actions  

I'm sure all those Texas recruits will be lining up to play for us

Sure, they’re going to watch us suck, but they get to watch us suck in person. This is obviously something to get excited about! Derp.

by Tydides on Nov 9, 2011 6:04 PM PST up reply actions  

I hear ya

I agree that the on field product absolutely has to improve if we want to take full advantage of this opportunity. I just don’t see any circumstances where we would rather play a home game in the Rose Bowl instead of Cowboy Stadium.

by UclaCompSci08 on Nov 9, 2011 6:15 PM PST up reply actions  

I can see one

Being down 5 touchdowns at halftime is so much worse in a big stadium where everyone is watching. No one cared about Arizona. We were the only game on, but only true football junkies and a few people east of the Rockies cared about two irrelevant programs going at it. That was our saving grace. Not many people saw that humiliation live. Not the case in Cowboy Stadium.

by Tydides on Nov 9, 2011 6:19 PM PST up reply actions  

But I tell you what

LSU and Les Miles will be glad to play at UCLA in Dallas. And I can’t imagine getting all fired up to get an a$$-kicking in Dallas with the program that we have now.

If we had put together a top tier program by now, I’d be somewhat excited about this. But we are not there. We have the talent to be there but we don’t have the leadership. There is also the case of how dumb it would be to schedule two BCS OOC opponents in the same season. Ugh. Just fail … all around.

by Nestor on Nov 9, 2011 6:33 PM PST up reply actions  

But it's going to help recruiting!

Our opponent’s recruiting, but at least it’ll help someone!

by Tydides on Nov 9, 2011 6:40 PM PST up reply actions  

A loss is a loss, its bad for the program no matter what stadium you play in (like the Arizona game). There are huge upsides, however, if we win this game. Building a better program starts with recruiting, and you help recruiting by getting national exposure however you can (Oregon’s bizarre uniforms, neutral site games, etc.). If we lose the program is in the same place its been in the last decade, if we win its a huge positive for the program.

by UclaCompSci08 on Nov 9, 2011 6:41 PM PST up reply actions  

Not really

We won in Texas last year only to face-plant rest of the season. Our history from last 10 years is all about winning 1 big game and following up with multiple horrific losses.

Bottom line is UCLA shouldn’t be scheduling two BCS OOC games in one season. It is dumb and it doesn’t help the program. There is a reason why big time football oriented programs do not schedule more one BCS OOC opponents every year. If UCLA schedules a BCS team in Dallas and then play another one, it’d be unnecessarily handcuffing itself. The only justification would be if it is using the funds to boost the football program in a legit way.

by Nestor on Nov 9, 2011 6:50 PM PST up reply actions  

Back up a second...
Bottom line is UCLA shouldn’t be scheduling two BCS OOC games in one season.

We don’t know who we’re playing, or even in which season, lets wait until thats settled before we criticize scheduling. All I am talking about is location.

Here is all that I am pointing out: there are no circumstances we should turn down an offer to play a neutral site game at CowBoy Stadium. The only counter argument I have heard is “we will get killed in front of a national audience”. Last year was really bad, this year should be better, there is no way of knowing how good or bad our future teams will be. If we go 0-12 with a terrible loss in Cowboy Stadium, who cares? We stay irrelevant nationally and are no worse off than had we lost in the Rose Bowl. If we win? Exciting trip for the team and fans, national exposure, and a chance to play in front of the nations best recruits.

Are you guys suggesting we turn down this offer to play in Cowboy Stadium? I don’t see how we have more to gain from playing a home game in the Rose Bowl instead.

by UclaCompSci08 on Nov 9, 2011 8:25 PM PST up reply actions  

Read closely

The email notes a game against “marquee opponent.” We are suggesting that if that is a BCS team and that game is scheduled with another BCS team on the docket, it would be a dumb move. We have explained. If you don’t get it why, there is not much else to add at this point. Thanks.

by Nestor on Nov 9, 2011 8:37 PM PST up reply actions  

DG already turned down an offer to play @ Cowboy Stadium once

There was supposedly a push by ESPN for us to have dropped the 2010 KState home game in favor of playing TCU at Jerry’s Palace.

formerly bruinhoo

by Patroclus on Nov 9, 2011 10:13 PM PST up reply actions  

There's a difference between losing and getting stomped

Losing means not having more points than the other team at the end of the game. You shake hands with the other team, and go your separate ways. Getting stomped means an entire half of garbage time where halfwit announcers have nothing interesting to say about the game and instead turn their focus on why you’re so bad. On national TV. That sure sounds like a recruiting boon for us.

by Tydides on Nov 9, 2011 7:20 PM PST up reply actions  

Actually.

UCLA will make a good profit from the game, but at what cost? Another crushing defeat in front of everyone.

by Bruin'96 on Nov 9, 2011 8:55 PM PST up reply actions  

Who isn't excited about that?

Anyone who saw us play Arizona this year. I’m sure that’ll look great on Jerry’s Jumbotron.

by Tydides on Nov 9, 2011 5:59 PM PST up reply actions  

The idea is stupid.

That’s all that really needs to be said. It’s so typical of Doughnut Dan to be thinking about the irrelevant instead of addressing the massive problems staring him right in the face. This whole idea should seal Doughnut Dan’s fate.

by Fox 71 on Nov 9, 2011 5:42 PM PST reply actions  

"Bruin fans, make sure to get those cowboy boots ready because the two-step awaits"

Is he freaking serious? What is he running, an athletic department or a sorority fundraiser? Guerrero, you’re an ass, and I’m embarrassed for you. Please leave. Yesterday.

by mwright84 on Nov 9, 2011 6:44 PM PST reply actions  

Current Regime Should Not Stop Our Scheduling

I have always applauded UCLA and its tough scheduling in football, and once long ago, in basketball. The humiliating losses have been tough, but I’d rather keep doing the Anti-SEC thing and scheduling marquee match-ups rather than trying to inflate our win total with sub-par opponents (again, see basketball team). We’ve just got to keep the drumbeat going to change the expectation level for our football program, and then we’ll be back to the days where those big games were something to look forward to instead of avoid.

May our past success (this year not counting) with the state of Texas continue!

by rocket rod forever on Nov 9, 2011 7:29 PM PST reply actions  

Another example of who needs to go...

This is just glitz before substance. Our programs need the commitment from the administration (all listed ad nauseam) to build a better program. Not focus on a stage that might potentially be far more destructive then the few bucks we might make. Do we need to be reminded of Thursday nights on ESPN? Get rid of Guerrero before anyone else or it will be more of the same people…

by BruinArts on Nov 9, 2011 11:28 PM PST reply actions  

If he moved our Nebraska game @ Lincoln to Dallas . . .

. . . I will seriously be pi$$ed. I love traveling to true college towns for road games. Tuscaloosa, Knoxville, Austin (missed South Bend due to work issues). I have been looking forward to going to Lincoln since this game was scheduled.

If Dan ruins that experience to play in a space ship in a pro sports town so we can make a little money, it will be just another shovelfull of dirt on his grave as UCLA AD in my mind.

Also, what’s up with the coy nature of his “blog?” Can’t you announce the opponent? Do you know the opponent yet? The “I have a SECRET and I’m not telling” nature of this is so junior high school.

by orlandobruin on Nov 10, 2011 12:45 AM PST reply actions  

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