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They are now selling most suites in the $90,000 range for both the UCLA and Rose Bowl Game, up from...
They are now selling most suites in the $90,000 range for both the UCLA and Rose Bowl Game, up from the average expected price of about $78,000.
Gonella attributed the increase to the value of the product and the UCLA name brand.
— Rose Bowl's premium seating sales exceed expectations
UCLA name still stands for something of value.
