They are now selling most suites in the $90,000 range for both the UCLA and Rose Bowl Game, up from the average expected price of about $78,000.
Gonella attributed the increase to the value of the product and the UCLA name brand.
Rose Bowl's premium seating sales exceed expectations
UCLA name still stands for something of value.
6 months ago
LA Bruin
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I guess we are just left to imagine
How much higher those prices could have been if Dan hadn’t been deteriorating the UCLA football brand over the last nine years.
by bornagainbruin on Dec 11, 2011 9:04 AM PST via mobile reply actions
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