Third promotional ad for the new coach. "More Grit, More Intensity, More Muscle…When it comes to UCLA Football, what do you want more of? Tell us at www.uclabruins.com/morafbcontest "We have provided a 2012 UCLA Football campaign concept with different taglines in each of the past 3 days to further introduce new Head Coach Jim Mora and to engage you, the fans. Now it’s your turn to get involved and share your “more” word with us! "If your entry is selected, receive 2 free tickets or an upgrade from your current seats to the UCLA Home Opener vs. Nebraska on Sept. 8!"