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#SFatPauley: The Numbers on New Pauley's Student Seating Don't Jibe

The silence from the Daily Bruin and the traditional media may be deafening, but that doesn't mean that we are going to sit here blindly and bury our head in the sand.

Let's have a recap of the chronology in order to provide what I hope is a better picture of what exactly the athletic department was up to when reconfiguring the Pauley seats.

First, the news came out on January 19, 2011 that annual donation levels for Pauley seating were reduced.  Dan Guerrero said:

"We are happy to announce that due to the enormous generosity of hundreds of donors during our Campaign of Champions, all per seat Wooden Athletic Fund donation requirements throughout renovated Pauley Pavilion will be reduced by 20 percent from the previously-announced levels" 

On the face of it, great news.  At the time, the seating chart looked like this:

Seating_chart_medium

Fast forward three months, to March 30, 2011, when UCLA announced changes to "enhance" the student experience at Pauley.  The new seating chart is available below:

Seating_chart_new_medium

No need to recap the outrage, the betrayal and the disappointment here, it is clear how most Bruins feel about this move. But on this site we rely on more than emotion, we rely on facts.  And the numbers don't lie.

Follow me after the jump to see the true story behind this boondoggle.

Star-divide

Using the information contained in the new online virtual seating chart (which is a pretty neat tool...and may be the best part of this whole renovation, sadly), the numbers come out roughly as follows:

Season Tickets

Wooden Funds

Total

Original Plan

$13,644,524

$13,739,900

$27,384,424

Reduced Plan

$13,644,524

$10,991,920

$24,636,444

New Plan

$13,768,756

$12,410,160

$26,178,916

Do you see it?

The move to put all the students behind the baseline essentially reduces in half the "discount" for the annual Wooden Fund donations, which is reduced to just a 10% decrease.

That is the first point.

The second point has to do with the Student Section itself.  If they had left it as in the original plan, none of this upheaval would be happening.  But, they did, and it raised a whole slew of new questions.

The reason behind the change in the plan stems from the excuse that students would rather sit together in the stadium.  That is very true, however they used a misleading survey to banish the students to seats behind the basket.  The question arose as to why the students weren't just given the whole sections on one of the sidelines, as they used to have in the Wooden days.  Mark Harlan said that was "not economically viable".  I think Mark Harlan was channeling George Costanza:

This is the seating chart that I believe most Bruins would like to see:

Seating_chart_students_medium

You can't tell me this plan wouldn't rock the stadium.

And here are the numbers for this plan that is "not economically viable", using the original donation levels:

Season Tickets

Wooden Funds

Total

Student Plan

$13,404,534

$11,853,400

$25,257,934

Yup, a whopping $600k difference in annual donations for the Wooden Funds.  That's how much they gained by selling out the students at Pauley after all their missteps.  This is laughable.

Here is the spreadsheet if you want to have some fun and play around with the numbers.  Note that I assume every season ticket being sold, which is absurd but simplifies the analysis.  I may be off on some of the seat counts, but not by much...

Let me make something clear:  this whole affair truly saddens me.  There is no one who wants to see the renovation fail, or the fundraising fail.  But we are not going to sit idly on our asses when we feel that the students are being swindled and manipulated into giving up an experience that is rightfully theirs.

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One point

the original donation levels were not changed for the reason Dan Guerrero gave. He lied. They were changed because the response at that pricing level was so low, they needed to lower prices to increase demand for seats. They also needed more prime seats available to make up for the revenue shortfall. So they opened up more prime seats by moving the students behind the basket.

The original pricing plan isn’t relevent because people won’t pay that amount for the seats. If they were to go back to it they just would end up with empty seats in the lower level with seats people wouldn’t be willing to pay for. So, looking at the original donation doesn’t really matter because its not possible. People flat out will not pay that much money for seats to a non-elite program playing in a substandard facility.

by silverlakebruin on Apr 19, 2011 7:54 AM PDT reply actions  

100% true

But it’s suprising that the Morgan Center couldn’t get more creative and avoid screwing over the students. Maybe give the students half of a sideline?

by hicalliber on Apr 19, 2011 7:58 AM PDT up reply actions  

That is part of their failure

There are 6 prime sideline sections. If they gave 3 of them to students, they would have about 1300 of them to sell. The maximum price per seat per game, in the current plan, for those sections, comes out to about $245 when you factor in the annual donation. In the student plan, it would come out to about $290. The choice is then to sell 2600 seats at $245/game vs. 1300 at $290/game. Lower supply makes up for that lower demand. If you can’t sell $290 for the best seats in the stadium (other than courtside), you suck royally, no matter what the state of the program is.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 8:44 AM PDT up reply actions  

I think I have a different understanding of the pricing than you do

And I am not sure if you are correct or if I am.

The way I understand it, is that in order to buy tickets, you must make the required Wooden Fund donation level AND pay the seat license fee AND pay the cost of tickets.

So, to buy the best seats you would have to pay the donation level (which various by section and row) plus the seat license plus the ticket. So while the seat license and ticket prices might look consistant from rows a-z, the required donation is not. At least that is my understanding.

by silverlakebruin on Apr 19, 2011 11:39 AM PDT up reply actions  

Just went to the website

and if you look at the seats they kicked students out of, those require an annual athletic department donation of $17,000 a year, on top of seat license fees. The seats behind the basket, equivalent to the expanded Den seats, but on the opposite side, only require a $500 donation. If you click on donation pricing, that will show you the donation required for each area.

That is where they are making up the revenue.

by silverlakebruin on Apr 19, 2011 11:46 AM PDT up reply actions  

Are you using the virtual Pauley website to get the prices?

The only seats that will be $17,000 are the courtside sideline seats and that includes both the donation and ticket cost. Only the courtside seats are price than way. All other seats have separate donation and ticket cost.

Go here.

by Gen2Bruin1987 on Apr 19, 2011 12:02 PM PDT up reply actions  

You're going to have to be a bit more specific

I don’t know where you are getting that info, or what web site you went to.

Please tell me exactly where you went. I think what you clicked on for the $17,000 are courtside seats, not sideline seats. I need to know if I have to update the spreadsheet so help me out!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:03 PM PDT up reply actions  

Chris is right below

there are two shades of yellow. I was reading the wrong one. Sorry about that.

by silverlakebruin on Apr 19, 2011 12:59 PM PDT up reply actions  

No need to apologize!

Like I said, I might have missed something and it’s great to get a lot of eyes on this. It means you care :)

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 1:11 PM PDT up reply actions  

I think this is incorrect

they are using 2 shades of yellow in their color coding of donation level requirements. The bright yellow ($17,000) is actually only the true floor level seats. The seats the students were kicked out of are the darker yellow, or $3200 required donation.

by Chris09 on Apr 19, 2011 12:04 PM PDT up reply actions  

Also

the bottom half of the crappy new student section has a donation requirement of $1600, with only the top half requiring only $500.

by Chris09 on Apr 19, 2011 12:07 PM PDT up reply actions  

Look at the right side of the picture at the top of the post

Why on earth would you pay that kind of money for those seats? There’s a canyon between the seats and the basket!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:12 PM PDT up reply actions  

Let's be fair!

that canyon will have about 30% cut off when they center the court, effectively making each behind the basket section only 1 mile away from the game, instead of 1.5 miles. If I owned Nike, things would be much different…lol

by Chris09 on Apr 19, 2011 12:15 PM PDT up reply actions   1 recs

And

leave it to the moron center to use 3 shades of blue and 2 shades of yellow in their color coding of pricing. That won’t confuse anyone… idiots.

by Chris09 on Apr 19, 2011 12:17 PM PDT up reply actions   1 recs

They also

changed the numbers of the sections (compare the old chart to the new chart), just to mess with you even more.

This project is such a fail. They went for “better than before” instead of “good”. Fail.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:23 PM PDT up reply actions  

Yeah, I noticed that

the old 300’s are now the 200’s, and the mix of 100/200 levels are all the 100 section. Makes the season ticket holders feel better about their purchase of seats that don’t exist yet, until games start anyway and the arena falls asleep because the students have been banished from the action.

by Chris09 on Apr 19, 2011 12:25 PM PDT up reply actions  

They actually

changed the new numbers, from the original renovation seating plan, to the one with the student section moved. Section 101 now was 102 before, and so on so forth.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:39 PM PDT up reply actions  

It won't even be

“better than before” if the current seating arrangment stays. It will be a $150 million de-rennovation in my book.

by Chris09 on Apr 19, 2011 12:26 PM PDT up reply actions  

I think we should officially

call this project the Pauley Denovation.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:40 PM PDT up reply actions   1 recs

I like it

the project is so terribly mismanaged that we have to make up words to describe it =p

by Chris09 on Apr 19, 2011 1:29 PM PDT up reply actions  

Well Done

A lot of work went into this. I’ve been fiddling with the spreadsheet and appreciate that you’ve made it available to us.

Were fact and reason the touchstone, the students would never have been moved. But, fact and reason do not seem to be the determining factors.

What remains to be seen is whether the students take any action to attempt to reverse the decision. I’m afraid that if they do not, the seats will be lost, forever.

sjh

by Class of 66 on Apr 19, 2011 7:56 AM PDT reply actions  

Good work

Absolutely disappointed in the administration. More important than money, this affects the student experience. I’m afraid if the plan remains intact into the first season it will never be changed back. Something must be done before then.

by TheNewBruinPrototype on Apr 19, 2011 8:13 AM PDT reply actions  

$600K for selling out the students. How is that even remotely worth it, Morgan?

How long do you think it will take to erase that short term gain by losses in donations from nonenfranchised students after they graduate? Never mind lost revenue from a less competitive home court. We need to forward this analysis to Morgan. They will ignore it of course, but that doesn"t make the info any less valid.

This is awesome work, tasser. It’s not surprising that this info, including the conclusions and raw data, comes out on BN. Meanwhile nothing like this is ever presented by Morgan. Just crickets over there. Their level of incompetence is truly astounding and embarassing, and is driving the downfall of what was once the best all-around athletic program in the country. So damned sad.

greg in denver, UCLA guy for life - BruinsNation.com

by gbruin on Apr 19, 2011 8:42 AM PDT reply actions  

You know

I look at this and think to myself, “what am I missing?!” There is that little ounce of doubt whenever you do an analysis like this that I am missing something pretty important. I hope I haven’t, it seems pretty straightforward. I haven’t even factored in the big time donations needed to be eligible for courtside seats, which I think are only available to Pavilion Club members unless I am mistaken.

What I don’t understand is: if you are having a hard time selling seats in those sideline sections…why do you increase the supply?!!!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 8:48 AM PDT up reply actions  

Missing?

That they are inept? That they didn’t run this type of analysis before acting?

We always assume that decisions like theirs are made after a careful study.

Maybe, this one was not.

sjh

by Class of 66 on Apr 19, 2011 9:05 AM PDT up reply actions  

I simply can't believe

that they wouldn’t have a nice financial model for this. There’s just no way, it would be a complete lack of fiduciary duty.

I just think that they did not put a lot of thought in their decision. They put this off for so long and then they rushed in getting it done. Clearly they didn’t listen to Coach. Be quick but don’t hurry, don’t mistake activity for achievement. 0 for 2.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 9:43 AM PDT up reply actions  

No, I'm not sure they're as shortsighted as that.

They simply made far, far too many compromises. They didn’t want to remodel because older donors would complain. They didn’t want to admit they screwed up, so they lowered ticket prices. They couldn’t make the numbers work, so they came up with a terrible survey and used it to justify moving the students, though the students either helped them along “we wanted a unified section” (aka= stupid), or they let it happen “what happened?” (ignorant) or they don’t care.

"Every day was a good day at UCLA." -Coach John Wooden

by OswegoBruin on Apr 19, 2011 9:49 AM PDT up reply actions  

Not even that makes sense

when a lot of the older donors are not renewing their season tickets. No leadership, too many compromises…sounds way too much like the US government…

Maybe there will be a very localized earthquake with Pauley as the epicenter, and the whole thing crumbles and no one gets hurt…all the banners and memorabilia is saved, but the structure is gone…they take the insurance money and build a new stadium.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 9:57 AM PDT up reply actions  

Never said it made sense.

They compromised to keep big donors with the renovation, compromised to lower tickets, compromised to get more donors by moving students, compromised by keeping adidas, compromised by playing at the Sports arena..

"Every day was a good day at UCLA." -Coach John Wooden

by OswegoBruin on Apr 19, 2011 11:03 AM PDT up reply actions  

I think the Morgan Center

needs some Meow Mix.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:04 PM PDT up reply actions  

Short Term v. Long Term Perspective

I’m not sure they grasp that they will be losing the future generations of big donors.

I wish they were reading BN — all of these points have been made, over the years, in different contexts.

sjh

by Class of 66 on Apr 19, 2011 9:06 AM PDT up reply actions   1 recs

This is incredibly important

They’ve already lost my future donations, and I am not even a current student (graduated last spring) who will be affected by this. I am completely disgusted by the decision to move the students way from center court, as I know that the first time I felt like more than just number to the UCLA Administration, was when they let me sit in the best seat in the house for the hottest ticket in town (this during the 2nd final 4 run, pre Pau to the Lakers). I can not express how much tht meant to me, and how it absolutely solidified my pride in being a diehard Bruin.

I am, partly because of the experience of sitting center court at Pauley, a diehard Bruin, who absolutely loves our athletics teams, but I can promise you that all current and future donations (which project to be substantially larger than my current ones) will go to my academic program, the UCLA Institute of the Environment, and not to Athletics as long as the student section is relegated to behind the basket, or an intellectually honest survey of the students is conducted to conclusively show that this is actually what they wanted.

We're havin' too much fun today. We ain't thinkin' 'bout tomorrow.

by Steve Bruin on Apr 19, 2011 9:23 AM PDT up reply actions  

Steve - have you talked to other students about this?

Do you have a general sense of how students who follow sports on campus feel about this issue? Any examples you can share?

by Achilles on Apr 19, 2011 9:31 AM PDT up reply actions  

I don't have much of a sense from students

As I said, I graduated last year. I know from discussing it with some of my close friends who have also recently graduated that they are not happy, for the same reasons that have been so thouroughly laid out here.

We're havin' too much fun today. We ain't thinkin' 'bout tomorrow.

by Steve Bruin on Apr 19, 2011 10:21 AM PDT up reply actions  

Recommending this, btw.

This analysis needs tons of exposure. Please share this with any U.C.L.A. fans you know.

greg in denver, UCLA guy for life - BruinsNation.com

by gbruin on Apr 19, 2011 8:52 AM PDT reply actions  

Nice work tasser

I’m sure this has already made its way to Morgan Center.

by Ajax on Apr 19, 2011 9:24 AM PDT reply actions  

Thanks guys

I still feel there’s some kind of big mistake in there…but I always feel that way when I do these!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 9:45 AM PDT up reply actions  

And by the way

I am mostly proud of somehow having been able to sneak in my favorite Seinfeld quote in there :)

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 9:47 AM PDT up reply actions  

I think the Morgan Center likes that one, too.

greg in denver, UCLA guy for life - BruinsNation.com

by gbruin on Apr 19, 2011 11:12 AM PDT up reply actions  

And if it has, and they disagree with the numbers,

we would welcome their input here. Just bring the data and we’ll be happy to discuss it.

greg in denver, UCLA guy for life - BruinsNation.com

by gbruin on Apr 19, 2011 9:44 AM PDT up reply actions  

I would also like to see their response

Unfortunately, as with all things related to this project, there will be zero accountability, so why would anyone involved bother explaining their actions? They will blame the revenue shortfalls on the economy and continue in their same jobs forever.

by silverlakebruin on Apr 19, 2011 11:33 AM PDT up reply actions  

Exactly

In fact, we wholeheartedly invite the Morgan Center to confirm exactly how much it took to sell the students out.

by Ajax on Apr 19, 2011 12:22 PM PDT up reply actions  

+1

Rec’d as well.

While I’m sure the Morgan Center has seen it, I fear they’ll say nothing other than that your numbers are wrong, without providing any of their own data as backup.

by Chris09 on Apr 19, 2011 9:45 AM PDT up reply actions  

How much good will has Morgan Center lost?

That can never be measured, of course. But look at the other side – how much good will is there to be gained by returning the rightful student seats to their rightful owners? Morgan Center could reap an incalculable amount of good will (which would manifest itself in future donations) by saying that it has decided to forego the extra revenue that it would earn by selling the student section seats at premium prices and making them available for free to the students, as in the days of Coach and his teams.

But no. That won’t happen. These guys are a lttle too short-sighted.

by Fox 71 on Apr 19, 2011 10:55 AM PDT reply actions  

Another thing that the Morgan Center has been quiet about is

how will these donation seat levels equate to the Wooden Fund donations levels (e.g. Booster, All Star, etc.). There was some vague remark when the Pauley Campaign started that there would be changes. Now I wonder what are the changes? Do you still get priority seating for both football and basketball? Will there be separated donations for the two sports? What other benefits will cost more?

by Gen2Bruin1987 on Apr 19, 2011 11:37 AM PDT reply actions  

See my point above

But in brief, it was explained to me that the wooden Fund donations levels still work for football and basketball, but in addition to that, for basketball you also have to pay the seat license fee plus the price of tickets.

by silverlakebruin on Apr 19, 2011 11:40 AM PDT up reply actions  

Are you sure about the separate donation for the Wooden Fund?

They were very vague and that’s why I’m waiting for better explaination.

by Gen2Bruin1987 on Apr 19, 2011 12:05 PM PDT up reply actions  

There is a separate donation

for the Wooden Fund required for most season tickets. However, I don’t see a seat license fee anywhere, unless it is already added to the season ticket price.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:06 PM PDT up reply actions  

They said at their "informational meeting" that one donation covered both, if it covered both.

For instance, if I make a $500 donation for football tickets, that would cover one seat in the $500 section for bball.

Go Bruins!

by uclaluv on Apr 19, 2011 12:34 PM PDT up reply actions  

I was wrong

I misread the two seperate yellows on the chart.

However, the donation is per seat, which is different than football, where a donation allows you to purchase 2, 4 or 8 seats depending on your donation amount.

by silverlakebruin on Apr 19, 2011 1:01 PM PDT up reply actions  

There is no seperate Wooden Fund Donation

The new prices in affect become your minimum Wooden Fund contribution.

by mr havercamp on Apr 19, 2011 1:12 PM PDT up reply actions  

I am quite literally shaking my head.

It seems to me Dan Guerrero and the fools in the Morgan center can do nothing right. They have taken the position that no matter how bad a product they put on the field/court we the fans/students/alumni will subsidize it by purchasing tickets and apparel.

We the fans/students/alumni are stuck between boycotting games and thereby depriving ourselves. Or, showing indirect support by attending games.

We’re FUCT and they’re the ones sticking it to us.

The best thing you can do for your children is to love their mother. John Wooden

by MexiBruin on Apr 19, 2011 11:56 AM PDT reply actions  

Amazing post, especially the Seinfeld reference.

The thing I think they don’t understand, is that they’re not going to get that many people to make donations at the levels needed to buy that many seats. Many to most of these tickets will probably be bought on a game by game basis with no donation and possibly by ticket brokers and then resold for their profit. It’s bad enough that students are being moved, for all the previously stated reasons, but the fact that those tickets will very likely benefit brokers is even more disgusting.

Go Bruins!

by uclaluv on Apr 19, 2011 12:37 PM PDT reply actions  

It would also mean

that those sections will regularly have fans from the opposing team. Awesome!

And because you enjoyed the Seinfeld reference, you just went up another notch in my book luv!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 12:43 PM PDT up reply actions  

The amount of seats available on a game by game basis is very limited

Tickets are first sold in a season ticket package. If there are unsold tickets mini packages become available. If there are seats remaining donors are offered the opportunity to buy tickets on a per game basis and after that if any tickets are remaining the rest are offered to CTO to sell on a game by game basis.

This has virtually locked out visiting teams (and their fans) from getting a chance to buy a large block of tickets.

by mr havercamp on Apr 19, 2011 1:18 PM PDT up reply actions  

Good

We wouldn’t want a repeat of the Rose Bowl against Wisconsin…

So there is a strong incentive to not make a donation and just wait to buy seats in small packages or per game. Awesome planning!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 1:39 PM PDT up reply actions  

Mini packages are the ones brokers will buy!

And they sell to the highest bidder. The only thing stopping the opposition from buying is the need to make a donation. Once no donation is needed anyone can buy…from a broker who buys the mini-packages.

Go Bruins!

by uclaluv on Apr 19, 2011 3:11 PM PDT up reply actions  

Tasser,

Fantastic work. Thank you. Rec’d, and appreciated. Your work gives us a chance to explore various scenarios for how this plays out, financially.

Along these lines, I created a revised version of your spreadsheet. Essentially, I added a “percentage of seats sold” column, and calculated new values for Season Tickets, Total WF, and TOTAL for each of the three seating plans (Current, Original, Ideal).

These new columns are placed to the right of the current columns. So, unless you have an enormous monitor, there is some horizontal scrolling involved.

The idea is to compare alternative scenarios to the simple-minded (and ridiculously optimistic) “every seat is sold” scenario. It’s not difficult to imagine drastically different scenarios, such as an A) Enthusiasm Is Killed scenario (current plan) and an B) Enthusiasm Is Ignited scenario (Ideal plan). I firmly believe that there is a symbiotic relationship between student enthusiasm, team play, team success, and subsequent public enthusiasm.

Of course, all scenarios pertain to a single season. Of even greater importance, I feel, are the long-term consequences of enthusiasm—such as the quality of team play, the sizes of future donations, and so on. But, we’ll save that analysis for another day.

Anyway, the idea of the revised spreadsheet is for people to imagine different “Percentage Sold” scenarios for each section, and see what the numbers show. As a first, test case, I set all the percentages to 50%, and checked that my values were exactly half of yours. It’s not ideal, but you’ll have to save different versions of the spreadsheet to save alternative scenarios.

If you would like, and if you or somebody will tell me how to upload a spreadsheet to BN, I’ll be happy to do so.

by GoodTimesBruin on Apr 19, 2011 3:25 PM PDT reply actions  

You can email it to BN

by all means, and we will upload it. I will go over it and maybe we can give a link to it as an update to the post.

The reason I did not provide optionality is that I do not know what the revenues will be for seats that won’t go to season ticket holders. They will be sold as mini-packages or single game tickets, so you have to add in another optionality by assuming percentages for each of those and it starts getting hairy.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 4:02 PM PDT up reply actions  

Done

Subject: Revised Spreadsheet

Good point re non-season ticket sales.

If the idea is worthwhile, we can discuss future spreadsheet revisions to factor in these and other other options.

Go Bruins

by GoodTimesBruin on Apr 19, 2011 4:33 PM PDT up reply actions  

Thanks!

I’ll definitely take a look.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 8:43 PM PDT up reply actions  

Rec'd! Props to tasser and BN for all the work and coverage, but are we ready for the next step yet?!

Great post tasser! That spreadsheet is impressive. I was just reading about the latest Pulitzer prizes and how the LAT got one on their coverage of the Bell city elected officials. It really is amazing how true reporters can shed light on a situation which is unjust and such a shame that among all the different news pieces, this sham that the Morgan Center is pulling is not being covered!

On the other hand, BN has done ample homework, coverage, and number crunching like this post, which is simply amazing and definitely something to be proud of. The amount of evidence debunking almost everything that the Morgan Center has spouted off is sickening.

However, I still am waiting to hear if the students have rallied together at all to form some sort of protest or other way to show their displeasure than on FB. No word from CBH yet either. Maybe I missed it, but I never saw what happened with westsidebruin26’s meeting with Mark Harlan a couple weeks ago. Did he mysteriously disappear after that meeting? I know someone made the suggestion a while back about organizing a demonstration at the Spring Game… Besides the fact that it’ll be on campus and a good number of students, alumni and other supporters and ‘reporters’ etc will be there, is it even feasible?

by Go Bruinz on Apr 19, 2011 3:36 PM PDT reply actions  

Well, I am not a reporter!

Thank you for the humbling words.

And lest anyone forgets, all the guys running this joint are professionals with day jobs!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 4:06 PM PDT up reply actions  

It doesn't matter how hard core a fan is.

These tickets are priced out of the ballpark for most people. I haven’t figured out the inflation aspect of thibngs, but two seats in the olden days did not require spending an enormous portion of my young-alum-new-in-the-work-force person. I don’t see how anyone can afford these tickets.

I now go to high school football games on Friday nights. It’s $2.00 to park (and no, they won’t let you in for $1.00 if you promise to leave by halftime) and $5.00 for the game. Plant High has great hotdogs for a buck. Those games are loud and super exciting because they’re played on campus and the students get in for free. I wonder if Morgan Center notices that.

Even if I lived in LA, this discussion would be purely academic to me, because at this pricing level, Mrs. Fox 71 would never in a million years go along with an expenditure like they’re contemplating. How many people do you know who will buy the $17,000 seats? “Yeah, honey, I just spent half my annual income on basketball tickets, and I got some nice magic beans with the other half.”

Students, you’re going to get four years of chances to see Bruin basketball before Morgan Center prices make it totally impossible. it’s time to band together and figure out a way to convince Morgan Center to change its mind. I would think a recall of the current leaders of the Den, and then an absolute boycott of anything that will put money in the Morgan Center coffers. You might also try picketing sporting events to see how many walk-up people will cross a picket line. Be ready to hand out leaflets (although the list of grievances is getting too long to put on one sheet of paper.

Or you can regale your grandchildren with tales of your good old days when you were banished from Pauley. It’s really up to you. BN has furnished all the ammo you need. Some students have stepped up already (Seth Chandler being the most visible.) i don’t see anythng else we can do for you.

by Fox 71 on Apr 19, 2011 3:58 PM PDT reply actions   2 recs

The people

who spend $17,000 on the courtside seats can afford it…they need to make a $100,000 donation just to get those seats!

In the big picture, of course, all of this is absurd. However, compared to other big time college programs, I think the pricing is not far off. The fact is the previous pricing was actually a bargain in many cases, it was like living in a rent-controlled apartment in Manhattan that your aunt had since 1963.

Yes, it is time for some action, something, a sit-in, a rally, a boycott…I’m not sure how else to reach the students…the apathy is confounding.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 4:13 PM PDT up reply actions   1 recs

May have been a bargain, but people still didn't buy and come...

at least last year. I guess that’s how bargains are made!

Go Bruins!

by uclaluv on Apr 19, 2011 4:57 PM PDT up reply actions  

Or did they buy

and not come?

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 19, 2011 8:43 PM PDT up reply actions  

My response to a UCLA fund-raising email

If money is what motivates the institution, let’s put pressure on its funding.

To whom it may concern:

Absolutely not. Nothing. Nada. Not one penny while Morgan Center is lying to and abusing past, present and future students over the issue of student seating at Pauley Pavilion. Morgan Center has even gone as far as to censor and ban critics of the policy on its Facebook page. In my case, I was banned not because I was “intimidating” as one flunky charged, but because my arguments were too effective.

This is just the beginning, guys. I am not alone. Marc Dellins and his team have motivated me to get organized. I will be networking with other UCLA alums. We aren’t going to give up until students are restored to their rightful place on the sideline.

Drop a line to Marc for the details.

Sincerely,

Seth Chandler
B.A English
UCLA 1981

by Seth Chandler on Apr 19, 2011 6:47 PM PDT reply actions  

great thing to do

its always important to let people know why you don’t donate.

Only criticism: it starts at the top. This whole cluster f of a project was under Dan Gs “leadership” and his incompetence should be pointed out in every corresponendence to the Morgan Center. Much of the poor decision making and execution happened well before Dellins even got here. He is only a fundraiser and mouth piece. Dan G. is the real decision maker.

by silverlakebruin on Apr 20, 2011 8:36 AM PDT up reply actions  

SLB should be the decisionmaker

grassroots campaign starting here!

greg in denver, UCLA guy for life - BruinsNation.com

by gbruin on Apr 20, 2011 8:50 AM PDT up reply actions  

Dellins isn't a fundraiser

as far as I know. He is the Sports Information Director, since 1984, and actually a good guy. Did you mean Harlan?

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 20, 2011 8:54 AM PDT up reply actions  

He still has a boss

as you mention below…

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 20, 2011 2:24 PM PDT up reply actions   1 recs

Agreed. I've also written to the chancellor.

One of my issues is the Facebook page, however, and Dellins and I have corresponded about my banning, since he oversees the page.

Plus, Morgan Center isn’t going to listen to any of us. They’ve proven that on their Facebook page. The only people they will listen to are people above them in the organization. And fund-raising is one way to get the attention of the people at the top.

by Seth Chandler on Apr 20, 2011 10:30 AM PDT up reply actions  

Excellent work!

Now if we could just get a new survey with THAT seating chart you created……………

by BruinKid on Apr 19, 2011 11:59 PM PDT reply actions  

I found the dumbest part of New Pauley

I was looking at the diagram of the New Pauley and noticed the gaping areas free of seats in the corners. Sure, the Pauley “re-model” is pretty much gilding a turd, but you would figure the least they would do would be to cram as many seats on the floor level as possible. Even for the no-brains in Morgan, it’s a no-brainer.

But when then the virtual Pauley came online, I started playing with it and noticed something interesting. Those new aisles that run from the top of the current 200 level to the court? They are all blocked by plexiglas barriers at the top of the old 100 level. I have no idea why those barriers are there – it seems idiotic. But those barriers are probably forcing the necessity for snack bars to remain on the floor right where 100’s of new seats should be.

And personally, the fact that they never designed a special area on the sidelines for students in the New Pauley leads me to think Morgan was looking to move them from the beginning.

by SB526 on Apr 20, 2011 12:01 AM PDT reply actions  

You may be right

I wouldn’t be surprised if they had planned to move them all along, but it’s hard to believe that they would think that far ahead.

The thing is, the seating chart I came up with actually has fewer student seats. I figured this way, you’d be sure to fill up the sideline sections, and any stragglers can have section 222 in the nose bleed. Can you just imagine how loud the student section would be? And best of all, they won’t annoy any of the zombie fans by standing up the whole game because no one will be behind them!

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 20, 2011 7:48 AM PDT up reply actions  

Title Should Read "DON'T JIBE!!!"

I played football and I love UCLA athletics, but
allow me to digress, please!

The verb, “to JIVE” comes from 60s-70’s Black colloquial slang. It’s a great word. But, words used out of context, without knowledge of their meanings, is annoying.

It’s perturbing. We are all guilty of butchering the language in some shape or form, but we should try to reserve judgment when words are mispronounced, especially if you control the verbal end of the language, but somehow lack the ability to attend to the written, more literary end of the language just the same….again, we’re all guilty of hypocrisy in some form or fashion—this is an attempt to bring it to the fore and “to kick a bit of knowledge simultaneously—respectfully”

To Jive (verb): To fool. To twist (as in a story). To b*llsh*t [someone or something]. To give little or no effort.

Example: " I jived way through school"

To be fake. To be less than credible. To cheapen. To pull one’s leg. To be untrue.
To lie.

A Jiver (noun): A prevaricator; a fork-tongued fool.

“The writer who entitled this article is a Jive Turkey!” (A Double fault. Two fakers in one)
“That girl came to the party in some jive-ass clothes…”
“Dude, I hate those jive ketchup-and-mustard Trojan uniforms…”

Mein Freund, ist das klar?
Alas…
The Numbers on New Pauley’s Student Seating Don’t Jive…
The premise based on JIVE Usage: The Numbers Are Supposed to Be Messed Up, SO therefore…We’re Angry That Numbers Are Not About B.S. “Don’t Jive”

Don’t Jive Me, Means Don’t Be about the fake, homeboy!

You’re Trying to Correlate:
[Premise: We Are [students] Looking for a Square Deal At Pauley, A Fair Handshake, Some Fair Play!]

The Numbers on New Pauley’s Seating Don’t JIBE is what you wish to put to word, sir.

JIBE. Le Mot Du Jour Pour Vous, Mon Amie. Next? We’ll Discuss “Then and Than”

But, damn…you guys are killing ME. And, You’re killing the English Literature / Composition Profs at UCLA as well…

Don’t write like a Trojan.

Peace to you and to yours.
(the Black son of a Black English-Grammar Nazi and Loving Mother…)

by apachezulu on Apr 21, 2011 2:29 PM PDT reply actions  

Appreciate the correction

and will make the change.

Et puis, c’est “mon ami”, because I am not a girl. Understood? I can play the game too.

It seems your loving mother focused on grammar rather than teach you about capitalizing.

But hey, what do I know. I’m just the 800 lbs bruin in the room.

by tasser10 on Apr 22, 2011 9:01 AM PDT up reply actions  

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