Hi everyone, I though I should share the following with you all. In a recent email from UCLA Athletics regarding the Den Pass, the department announced they will provide "complimentary" busing to UCLA home games (emphasis mine)
The 2011-12 Den Sports Pass is now on sale! Be one of the first to claim your spot in the student section for every home football and men’s basketball game and join your fellow Bruins by supporting your teams!
Valued at over $330, the Sports Pass is a great deal at just $99 and provides access into every regular season home game for the entire year, plus a complimentary Den T-shirt. Pay with your Student BAR account and delay billing until September 2011. Order by June 15th and you’ll automatically be entered to win the following great prizes!
• 26" Vizio Flat Screen TV (1 winner)
• UCLA Ball Cap (20 winners) • UCLA Sunglasses (100 winners)
We’ve also made a few changes in 2011 that we think you’ll appreciate:
• New Season Rooter Bus Pass for Football – 6 games for $30 (a $36 value!)
• Complimentary Rooter Bus transportation to 2011-12 home Men’s Basketball games for all UCLA students.
• Single game student tickets, rooter bus tickets and discounted football guest tickets will now be available for purchase online (beginning in late August) by logging into your MyUCLA account and going to Event Reservations. • An upgraded Den T-shirt. Lighter, softer material and a trendier cut.
I must say, the use of "complimentary" here seems incorrect. I believe it is the least that Athletics can do to compensate for the poor management of the home game situation and provide some type of student support for the teams. I think there 3 possible scenarios for the home game situation. First, the bus ride over to $c could allow students to get hyped before the game. This energy could transfer over to the student section. Secondly, the students could feel like the bus ride to and from $c is too time consuming; the opportunity cost between study time and leisure time must be measured. This could have a negative impact on student attendance at home games. Lastly, the bus ride over wouldn't impact student energy at all. Of course all of these scenarios are extreme cases, but we will see how game attendance plays out come next season.