Things can spread like wildfire on the internet— especially through social networks like Twitter and Facebook or social news/media websites like Reddit (which boasts 19 million unique visitors per month).

A very small portion of sport fans follow college recruiting, let alone recruits their schools aren’t following. To date, the video you linked to has 348 views (Note: the counter doesn’t update in real time) since it was posted two days ago. That’s like everyone in the UNLV student section, the creator’s friends and family, and a couple internet forum posters. Not viral yet.

When I think “viral” I think bigtime on the internet. I think of a story, picture, or video online that is amusing enough to make someone ask their buddies, “Hey, have you seen THIS before???” Said media would probably be appealing to plenty many demographics otherwise it’ll have limited viralability (for lack of a better word). That’s why cute baby and kitten videos easily go viral—everyone loves them. Remember that video of the 11-year-old kid with the insane basketball handles and practiced for hours each day? Sure, the basketball part of it was cool, but the fact that he was 11-years-old is what really sold the video.

It’d be cool to see a fan-made video created to advertise UCLA sports somehow. For it to truly go viral, it can’t be entirely self-serving to the UCLA brand. It’d have to be so interesting or awesome or funny for non-UCLA-affiliated people to look past the UCLA brand (to some extent) and want to show it to all their friends. Seriously, if you were a teenager that went to some community college in, say, Nevada and someone sent you a video of Kareem talking about his professors at UCLA, would you bother showing it anyone else? Would you even watch it again? To the casual college sports fan, would that even resonate with you? Let’s see someone make something great!