adidas and jerseys have always been a point of debate here, particularly after the TECHFIT fiasco, but here's a pretty interesting look at the Ohio Bobcats getting their black alternates that had me wondering about our team's reaction when they got the stretchy jerseys. To note, their supplier is Russell Athletic, but the reaction is priceless, regardless.
8 months ago
jlegs
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Haha
imagine if our team had a video like that shown to them, maybe they got pretty excited too. Then they get into the locker room with the jerseys and are like “WTF is this crap”?
Now that's marketing.
I can’t imagine UCLA would even have the presence of mind to cut a video like that; insert it into their weekly video review; oh and of course, provide actual jerseys worth getting excited about.
Morgan Center if you are reading this, please understand you have to market in house before you can go out of house. Your athletes, your students, your professors, are all a captive audience.
Great find jlegs.
The best thing you can do for your children is to love their mother. John Wooden
PS did anybody notice they broke these out for their rivalry game?
that’s how to take your rivalry game serious, Rick, Dan, Anybody.
The best thing you can do for your children is to love their mother. John Wooden
That's more energy out of a team in four minutes
than we’ve seen in ours in ten hours on the field.
Roses are red, violets are blue...f*** $C.
The sad part is
that alternate uniforms like this are a pretty simple and obvious way to gain exposure and attention for a program, and obviously they lead to enthusiasm among the players
Awesome video
Johnny Cash too? Yes please.
Seriously.
“God’s Gonna Cut You Down” is a pretty badass song, and I thought it was a great choice. Hell, I was pumped. Of course, Johnny Cash was and always will be a badass.
GO BRUINS!
Way to pump up a team.
Even if it is only one game, you’ve created enthusiasm, excitement and press. It only shows how far from reality Morgan Center is operating. The continuing bastardization of one of the finest football uniforms in college sports is unacceptable. Unfortunately they don’t and won’t have a clue.
Morgan Center Marketing
“After each game at the Rose Bowl, please use you hi-tech ShamWow pants to mop up the shower floor. Go Bruins!”
But hey, what do I know. I’m just the 800 lbs bruin in the room.
And, In Other News,
Russell Athletic, a comparatively small, Warren Buffett-run company based in the U.S., has now completely shamed and outclassed the bigger-name Adidas on the uniform front. Adidas representatives could not be reached for comment, and are believed to be on a corporate retreat in Bejiing, where most of their labor force is located and it’s ok to be color blind and completely out of touch with reality.
There were rumors that these execs were “howling with laughter” and “lighting their cigars with US hundred-dollar bills” during the recent broadcast of the UT-UCLA football game.
Stay tuned.
Love My Bruins
By the way...
Ohio 44, Marshall 7.
It worked.
greg in denver, U.C.L.A. guy for life - BruinsNation.com
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