If you turn to what's called the "UCLA Report" on ESPN, you'll see something besides an assessment of UCLA athletics. In the top righthand corner of the page is an ad for the Southern Cal Marshall School of Business. Now I can't challenge the legality of this ad, but I can certainly question its propriety. In fact several questions are suggested by the ad: (1) Is ESPN that desperate for revenue? (2) Is it conceivable that some person or persons working at ESPN have lived most of their lives in isolation and are unaware of the fierce rivalry between UCLA and Southern Cal? (3) Does ESPN need a strong infusion of common sense? My guess is No. 3. Go Bruins.