WSJ Data Points: UCLA Coming Up Short Big-Time in Football

Bumped. More data points to point out the leadership fail of Mr. Chianti - "What's wrong with Spaulding" - Dan. - BN Eds.

Today's Wall Street Journal shows the results of a study they conducted to determine the percentage of total campus revenue generated by football. They looked at 45 schools, all public.

The point of the article was that LSU and Alabama are not only playing for the BCS championship, but they also lead the country in percentage of revenue generated by football. 14% of LSU's revenue came from football, 11% of Alabama's revenue came from football. Next highest at 9% were Arkansas and Tennessee. The list continues with Oregon showing up as the highest Pac-12 team at 4%.

The list continues through Oregon State, Colorado,and Arizona State, down to Washington State, Cal and Washington at 1%, and ...(drumroll) less than 1%- Utah, Illinois and UCLA (!!!). Guess we had more in common with our toilet bowl opponents on December 31 than we suspected.

I suppose the argument could be made that the % of revenue from football could be higher at other schools because their overall revenue is lower. But I bet nobody could find any study which shows that UCLA would lose money from other sources if football brought in more. Thanks to DG's mismanagement, and Block's indifference, we are leaving money on the table.

And another study, also in the Wall Street Journal today, computed the intrinsic valuation for each Division I college football program (public and private), based on revenue and expense, factoring in risk assessments and growth projections. The study was conducted by a finance prof at IUPUC, who is presumably neutral and not prone to hype one program and unnecessarily slam another program. Texas is valued at $805 million, Florida is valued at $630 million, Michigan is valued at $619 million, Notre Dame is valued at $581 million (just to give a sense of order of magnitude).

The highest valuation for a Pac-12 program is Southern Cal at $302 million (number 16 on the overall list). Next highest Pac-12 is Washington at $213 million (number 22 on the overall list). Other Pac-12 team valuations include Oregon at $199 million, Colorado at $156 million, Arizona St at $155 million, and Cal at $135 million. Finally we get to UCLA at $123 million, which is the 39th highest valuation in the country.

DG with his in-depth analysis would suggest that is great, because there are 80 teams below us. It is comforting to know that our football program is more valuable than the powerhouse teams from the Sun Belt, MAC and WAC. But this is surely an indictment of DG- our program is valued at less than half of our cross-town rival. We are the premier public university in the 2nd largest city in the country, we play in the most storied venue in college football, and we don't compete against any in-city pro team for ticket revenue. And we are frigging 39th ???#@$??

Thanks for nothing DG and Gene. We have known that we are leaving money on the table. The Wall Street Journal analytics support this conclusion, full stop.

<em>This is a FanPost and does not necessarily reflect the views of BruinsNation's (BN) editors. It does reflect the views of this particular fan though, which is as important as the views of BN's editors.</em>

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