The UCLA Athletic Department fired off the e-mail pasted below to season parking pass holders for Lot I, which is adjacent to a cozy green area south of the Rose Bowl. It admonishes that the annual college fair will be held in the grassy areas shaded in blue during the Utah and Arizona games--two out of seven home dates this year. Those of you in the know will recognize that this area is populated on football Saturdays by unabashedly faithful Bruin fans, whose tailgate celebrations rival those anywhere in the country. De facto Bruin families across the generations have developed at these gatherings over the years. And, those faithful fans pay plenty for the privilege of being able to buy a parking pass located next to their regular tailgate venue.

Don't read me wrong--I laud the college fair, which encourages kids, particularly from challenged backgrounds, to aspire to a UCLA education. But isn't there a great deal of acreage in the Arroyo Seco? Surely, the great thinkers in Morgan Center could have found a more suitable patch of real estate for the fair. I guess it was easier to say to the Lot I pass holders, "Too bad, and thanks for the money, suckers." If these people were accountable to their customers, they would be among the terminally unemployed.

Lot I to Host “I’m Going To College” Events Oct. 13 vs. Utah / Nov 3 vs. Arizona Each year, UCLA hosts thousands of local school children through the “I’m Going To College Program.” This program aims to inspire local youth to pursue higher education by coupling an athletics event with a pre-game educational college fair. This year, the college fair will be located in the Brookside Park, adjacent to Lot I. As a Lot I pass holder, please be aware that a portion of Brookside Park will not be available for tailgating on both Oct. 13 (UCLA vs. Utah) and Nov. 3 (UCLA vs. Arizona). The area in blue (pictured on the right) will be impacted by “I’m Going To College” activities. We encourage you to tailgate behind the baseball diamond or in the southern portion of Brookside Park, near the tennis courts and aquatic center, for these games. Thank you for helping us make UCLA’s “I’m Going To College” a successful program that positively impacts thousands of local youths. Go Bruins!

This email was broadcast to Lot I parking pass holders. To ensure delivery add UCLA1@athletics.ucla.edu to your safe sender or email address book. This is an administrative email. To unsubscribe from administrative emails, please contact the Central Ticket Office at 310-825-2101. UCLA Athletics P.O. Box 24044 Los Angeles, CA 90024