Fellow Bruins, Like most of you, I was appalled by Mr. Simers unprofessional comments toward Coach Mora at the post-game press conference after our loss to Stanford last Saturday. In particular, I was offended by Mr. Simers’ attack on Coach Mora’s integrity and honestly. Mr. Simers is completely unprofessional. He is not a journalist. He is a despicable no talent hack who does not understand sports. His only skill is to antagonize and insult. Somehow, despite his lack of journalistic talent and continued complete disrespect for Coach Mora, the Bruins Football, and UCLA in general, Mr. Simers is still employed and paid a salary by the Los Angeles Times. I suggest we have only one course of action to remedy this effrontery and that is to BOYCOTT Mr. Simers and the L.A Times. The only truly effective way to rid the sports world of despicable Mr. Simers is to attack him through economic means. Therefore, I respectfully ask all Bruins undertake the following steps: 1. Boycott all things involving the Los Angeles Times. Do not buy the L.A. Times. Cancel your subscription to the L.A. Times. And don’t Click on any L.A. Times websites. 2. Send a brief letter to the editor of the L.A. Times (http://www.latimes.com/la-op-email-form,0,5759779.customform) saying that you are boycotting their newspaper and website until (a) the L.A Times fires Simers, or (b) Simers apologizes to Coach Mora, the Bruins Football Team, and UCLA in general. I realize this might be inconvenient to some of you, but I strongly believe we will only affect a change in Mr. Simers’ behavior is through economic means. WE MUST DEFEND AND PROTECT OUR COACH, OUR FOOTBALL TEAM, AND OUR UNIVERSITY. Bruins Nation was able to do this before by compelling UCLA administration to stop the Trojan mascot from insulting our university with his sword stabbing into our field. Protecting the integrity of Coach Mora and UCLA is MUCH MORE IMPORTANT! Please join me in this endeavor. Go Bruins!! Chicago Bruin