So we've seen the commercial and the parody. Well, I got an email from UCLA encouraging me to check out the UCLA Optimists website (http://www.ucla.edu/optimists/). I did, and it looks very well done. I take exception though, to the inclusion of James Franco on the website. In the video, meh - there was like 1 second of him. But I really gotta think that we could have found a more accomplished Bruin to be featured. Personally, I think its a little too soon to include Franco as an iconic Bruin, on the level of the other featured Bruins. But that's just me. In any event, as Nestor said in his fanshot, UCLA needs more campaigns like this!