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I guess the Morgan Center deserves some credit for the smart timing of their season ticket renewal email blasts that went out today, following a successful NSD. The page on the official site you're directed to has a video of Coach Mora urging fans to come out next year.

First 750 renewals get a pair of mens Bball tickets to the Washington game on 3/3.

4 months ago Tiny Chris09 20 comments 0 recs  | 

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Hey, if they want more people to come out

They can start by canning the deadbeat athletic director.

by Tydides on Feb 2, 2012 1:29 PM PST reply actions  

More expensive

I don’t remember them ever being this expensive.

by ovillarr13 on Feb 2, 2012 1:41 PM PST reply actions  

$200 from last year.

But $100 from the year before that. I’m sure it’s because we have SC at home. But still.

by ovillarr13 on Feb 2, 2012 1:50 PM PST up reply actions  

I only know the increase for my renewal

which may not be the best indicator, as I don’t know if % increases were the same across the board and I have the recent grad 2-for-1 deal and some pretty crappy seats!

Last year I got a pair of tickets for $280-ish, this year with the processing fee those same seats were $360.

by Chris09 on Feb 2, 2012 1:51 PM PST up reply actions  

Checking the site's pricing plan again

I think the reserved section (no donation required) went from $270 to $345 per ticket.

Once you add in the additional game, that’s an increase of about $4.25/game and just under a 10% increase. I guess it’s fair since this includes tickets to the southern cal game, which ups the average ticket value.

by Chris09 on Feb 2, 2012 1:57 PM PST up reply actions  

yeah I guess.

$700 for a pair of tickets just seems expensive to me. Especially since they haven’t been playing all that all. I could only imagine how much the tickets will be once we start getting good.

by ovillarr13 on Feb 2, 2012 2:06 PM PST up reply actions  

$700 a pair does feel a lot worse!

Not looking forward to becoming ineligible for the recent grad promo!

by Chris09 on Feb 2, 2012 2:30 PM PST up reply actions  

Not sure

I just tried to log back in and check, but it just wants me to renew again, so something hasn’t fully processed yet.

There was a page to add on extra tickets to any specific game to the renewals, but the only one I checked was the price of was the championship game in the event UCLA hosts it, that was $85/ea.

by Chris09 on Feb 2, 2012 3:37 PM PST up reply actions  

Got it

Thanks for checking Chris.

by Nestor on Feb 2, 2012 3:44 PM PST via mobile up reply actions  

I believe Nebraska was additional

Most were 35 each, but USC 80? Nebraska extra, and Stanford extra. But like Chris, when I go back to log in after already renewing it doesn’t let me review the individual game prices.

A friend has Cal tickets, seats with no backs, in a worse location than mine at the Rose Bowl, and he’s always paid quite a bit more than I have — and his are probably higher this year given the teams return to Memorial stadium.

by Markpav44 on Feb 2, 2012 3:57 PM PST up reply actions  

Tickets (non-donor)

Nebraska: $67
Houston: $37
Oregon State: $37
Utah: $37
Arizona: $37
USC: $85
Stanford: $45

by palafox on Feb 2, 2012 7:04 PM PST up reply actions  

Wow

That is as shortsighted as it can get. It is kind of pathetic that UCLA AD is trying to leech extra bucks out of our fans when they should be committing themselves to give Mora a true home field advantage at the Rose Bowl.

You’d think given how their such a sense of demoralization about the competency of UCLA athletics, they’d make an effort to attract fans by giving them deals. Instead they jack up the proces for big games. Pretty pathetic.

by Nestor on Feb 3, 2012 12:07 PM PST up reply actions  

UCLA students and alumni love to get a good deal; otherwise they'd go to a private school

To build a fan base, the Athletic Dept. should heighten the sense of scarcity. Reduce the ticket prices and ironically, the perceived value of each ticket will rise. If people know there’s more competition for a ticket, which happens when tickets are more affordable, they’ll try harder to get one, and then attendance will rise. Immediate ticket revenue for UCLA will be lower (90,000 fans at $18 a ticket < 60,000 fans at $37 a ticket), but overall benefits will be higher (more fans supporting the team at each game, more merchandise sales, larger base of fans who’ve been to a game and will attend future football and basketball games, more donors to UCLA over time, better media imagery, greater attraction for top recruits, etc.). These things should be obvious to the Morgan Center’s staff, but apparently they are not.

by bryanucla on Feb 3, 2012 2:16 PM PST reply actions  

In a way they know ...

like they did it the last home basketball game at the Sports Arena by giving out tickets to the kids. It was over 9000 fans vs. 4000 the previous game. The kids generated electricity and help the team win over Colorado. For the first time there were lines at the concession stands. The parking lots were full.

by LA Bruin on Feb 3, 2012 4:45 PM PST up reply actions  

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