This part stood out to me: "For years we’ve all discussed the frustration of walking into Chicago-area sporting goods merchants and general retailers and being subjected to racks of Fighting Illini, Notre Dame, Ohio State and even Texas gear with little to no Northwestern gear in sight. I’m happy to report that will be changing dramatically this fall. 'Under Armour is going to be very aggressive at retail and we’re excited because as Chicago’s Big Ten Team we want you to be able to walk in to any Chicagoland sporting goods retailer and be able to buy Northwestern Under Armour gear.'"