Last February we wrote an extensive blogpost about how Dan Guerrero's athletic department was showing incredible shortsightedness (what else is new) by jacking up the ticket prices for Jim Mora's first home game against Nebraska and couple of other marquee home games.
While Dan shamelessly spinned that he "made sure" that UCLA kept "single game prices for five of the seven home games" same at last year's level, the reality was something else as his athletic department is charging fans higher rates for 3 of home football games, two of them happen to be high profile games against Nebraska and Southern Cal.
Think about the importance of these two games. Against, Nebraska it will be Jim Mora's first home game of the season. People will tune in. You'd think a competent AD would go out of his way to make sure not only the student section is SRO but the stadium doesn't look like something like this:
Is Chianti actually concerned about the Rose Bowl looking pathetically empty on the UCLA side with thousands of opposing fans in the end zone and sprinkled all over the Rose Bowl? Is that the impression UCLA wants to set in Mora's first home game as the UCLA coach?
The Husker fanbase are famous for traveling in huge numbers. No doubt they will look to be out in force at the Rose Bowl. One would think Chianti would make sure Mora is not walking into a stadium with 40,000 Husker fans and 35,000 UCLA cluttered throughout the stadium, many of whom will be appalled at $67 price tag for a program that has underachieved for 10+ years.
Same goes for the game against Southern Cal, which is increasingly shaping up to be a must win for Mora as his staff is currently getting worked by the Trojans in the local recruiting scene.
I checked in today to see whether the price points have been changed for single games. Here is how it looks on the official site:
It all goes to one of the basic points we have asked over the years: does Guerrero and his cronies actually care about the success of major revenue UCLA programs?