Few around Southern California, even around here, would've predicted a month ago that the Bruins would be the lone unbeaten among the two major college programs in L.A. Despite an offense starting five freshmen—including at three crucial positions (QB, left tackle and center)—they are 3-0 and No. 2 in the nation in offense. They are sparked by senior running back Johnathan Franklin, a local kid who leads the nation in rushing and has sprinted into Heisman contention.

Franklin is averaging over 180 rushing yards per game and 8.2 yards per carry to go with eight catches for another 121 yards. He also leads the country in all-purpose yardage.