Grantland's John Brandon has written an open letter to UCLA Head Coach Jim Mora. It's the front page piece on Grantland at the moment and the story includes a good picture of Mora and Devin Lucien.
Brandon, it seems, is an SEC fan. And as an SEC fan, he's not crazy about the fact that USC doesn't always play the most challenging schedule. He thinks they need to play more tough teams in conference and believes we're just the guys to do it.
Your school, Coach Mora, is the only one in the Pac-12 South capable of sustaining a real challenger to USC. You see what we're going for here. We're wanting USC to have to play more than one tough conference opponent in a season. And you're in a position to make that happen, coach. You're the one charged with easing the minds of the citizens of the Southeastern United States. What's Kiffin got that you ain't got? You achieved success in the NFL - in Atlanta, at least. Kiffin achieved a disaster. You're from Los Angeles. Kiffin was born in Minnesota and moved to SoCal later, like Jason Priestley in 90210. Jackie Robinson was a Bruin. That's cool. We know it's not going to be easy, Coach Mora, but you're the guy. We believe this.
PS: Attaboy to the vandal or vandals who defaced the USC billboard near UCLA's campus. It's a start.