We've had plenty of issues with the NCAA Tournament seeding committee this year. But even though we were higher in this one, U.C.L.A. still got short changed.

Sports Illustrated's Extra Mustard ranked the 68 schools in the tournament on their coolness factor, based on the school's coolest alum.

Some highlights:

Florida Gulf Coast is last in the field based on a Phillies pitcher few have heard of.

Duke confirms its obvious dork side at #49 with Mr Chow from the Hangover, who is all over my commercials today.

Oklahoma is dramatically underseeded at #45. They should be a 10. Literally. Olivia Munn. Yes.

Notre Dame gets Cheers! at #36 with Norm (George Wendt), though his academic record there was nothing to cheer for.

My wife is rooting for #25 Georgetown and Bradley Cooper. She's rooting a little too much for my comfort, actually.

Cal is seeded #14 with my namesake, Gregory Peck. Not bad, but not as good as the Bruins. Again.

The #1 overall seed goes to Brad Pitt's alma mater, Missouri. My parents went to Missouri, so they must be justifiably proud (and where I get my cool). But now my wife is cheering for the Tigers now, too. Hmmm....

The U.C.L.A. Bruins get the #5 overall seed based on James Dean. Very cool indeed. Personally, Jackie Robinson would have blown the field away.

Of course, this poll considers only one former Bruin. When you add in teammates like Alcindor and Walton and Aikman and MJD and Kiraly and Ashe and Meyers and Joyner-Kersee and every other athlete, and our Nobelists, and every Dance Team member, and Jim Morrison and Brad Delson, and Fox and 66 and Mexi and luv, and pretty much every other Bruin ever, and of course, Coach, you have a team that no school can even begin to match.

So, fine, we'll take the #5 seed for now. But we'll raise another trophy when it's all done. There is no competition in this one.