Oregon State athletic director Bob De Carolis gets it.
Monday night, Oregon State became the 2nd Pac-12 school to reveal new uniforms over the last week.
There was, however, one major difference between what Oregon State did and what UCLA did. While UCLA was allowing an apparel company to debut our new basketball
threads pajamas, OSU held an event on campus to debut new FOOTBALL uniforms.
Yes, that's right. They didn't reveal new basketball unis for
March Madness.... I mean the Pac-12 Tournament...make that the first game of the Pac-12 Tourney on Monday.
No siree, Bob. OSU unveiled their new football uniforms designed by (yup, you guessed it) Nike. And, while I'm not sure I'd be 100% behind them if I were an OSU fan, I want to give De Carolis props for doing this the right way.
They debuted the new logo and looks to a packed house in Corvallis. AND THEY DIDN'T DO IT AT THE END OF THE SEASON.
They debuted them almost 6 months BEFORE the start of football season.
What a freakin' novel concept!
Not only that, but both DeCarolis and Riley were on the same page as to why OSU was complete rebranding their athletic department. They said there were 3 reasons for the rebrand: 1. Recruiting. 2. Recruiting and 3. Recruiting.
And, for them it makes sense. They probably don't have players showing up for recruiting visits and falling in love with Corvallis. While I've never been there, I'm guessing the local environs are not as picturesque as Westwood. When you mix into that equation that the old logo looked like a timid, scared beaver, it's easy to understand the need for OSU to rebrand their entire program.
UCLA doesn't need to rebrand. UCLA just needs a partner who can respect tradition and deliver uniforms that don't look like pajamas or say that we surrender and, of course, a real Athletic Director.
FIRE DAN GUERRERO. NOW.