The Collegiate Licensing Company has announced the top selling universities and manufacturers for 2012-2013. For the eighth consecutive year, the University of Texas is the top ranked school.
UCLA is ranked 32. That's right. Thirty-freakin'-two. Granted, we did jump two spots from 34 last year.
That's probably due to our resurgence in football and our College World Series win. We were 27th from July to the end of September and we moved up from 33 to 32 during the April-June final quarter.
But, I don't think it's something to be too proud of. In 2009-2010 and 2010-2011, we were ranked 30th.
To add insult to injury, we aren't even the top Pac-12 school. That honor goes to Arizona at #29 with Arizona State at #30. The University of Sleazy Cheaters is not ranked as they apparently do not license merchandise through the CLC.
Nike was the top apparel manufacturer followed by two companies I've never heard of Knights Apparel Inc. and Gear for Sports. The Sports Licensed Division of the adidas Group is ranked 4th.
This is what happens when your apparel manufacturer does NOTHING to market your team other than giving them some ugly Zubaz basketball uniforms.
Another revenue opportunity missed by Guerrerror and Co.