There have been a number of articles written on Bruins Nation discussing the failures of adidas providing athletes with uniforms that can truly represent the grandeur of the four letters. To me, the two biggest failures have been truncating the iconic UCLA stripe into an em dash and the release of the Zubaz uniforms, which adidas America Sports Marketing Director, Chris McGuire, stated as, "… this might be the best thing we’ve ever done." (By the way, if I was the head of adidas, I would’ve fired this person on the spot for producing this "design" and then having the fortitude to make such a ridiculous comment.) We all know that many UCLA fans wrote angry emails to Guerrero and Block, which resulted in this now iconic quote "FYI, are we responding to these?" (HAHAHA!!!)
The reason I bring this to light is because adidas has created controversy with the release of some shirts prior to this year’s World Cup in Brazil. When the government saw these shirts, they complained to adidas because they don’t want "products that used sex appeal to promote host Brazil." And the response was …
''Adidas always pays close attention to the opinion of its consumers and partners,'' the company said. ''Therefore, it is announcing that these products will not be sold anymore.''
From this statement, I believe they probably would listen to us, but as gbruin said in an article last year when Indiana said no to the Zubaz uniforms, "Leadership, integrity, and success go together … If only Dan Guerrero knew that."