Ed O'Bannon was the heart and soul of the last UCLA team to add to our banner count in Pauley Pavilion. That was in 1995. Since then we have endured Steve 1.0, the implosion of Ben Ball post-Final Fours, and Steve 2.0. O'Bannon, meanwhile, was not able to replicate his college success in the pro ranks. But one area where his college success was replicated, at least according to the lawsuit, was in video games using his likeness.
O'Bannon became the lead plaintiff in a class action suit asking for the NCAA to share the wealth from broadcast and licensing fees. SB Nation has put together a primer which summarizes the key issues and what happens next. You can find the SB Nation article here.
One item which popped out at me was the list of likely witnesses. This includes "athletic directors". I would imagine the defense calling Doughnut to the stand. His presence alone (and a few juicy "FYI" befuddling quotes) would provide evidence of the ability of lackey bureaucrats to profit from the labors and likenesses of college athletes. In fact, the NCAA may want to consider bringing Doughnut on their staff full time, to keep him out of harm's way (i.e. bury him in a desk in the basement, where he can't be found) for the benefit of all their member institutions. Just a thought.
The NCAA is getting flack on a lot of fronts these days. The O'Bannon suit will likely have significant ripple effects. This is an interesting read. Comments welcome from readers, particularly those who have more legal experience than I do (my education stopped with Perry Mason).