via i.imgur.com
It might just be the fact that UCLA football has come so far since 2011, or it might just be a better billboard, but seeing #30 got me pretty pumped up. This is one of several UCLA football media buys in the area. Inexplicably, there's a Banc of California billboard a block away touting it as the official bank of USC Athletics. I guess that's one way to waste money/carry on their rich legacy.