The University of Texas on Wednesday announced a 20-year, $300 million deal with ESPN for a 24-hour television network that will broadcast Longhorn sports and other content.
The deal includes Texas' licensing and marketing partner IMG College, with more than 80 percent of revenue set to go to the university.
The network contract will not replace existing deals between the Big 12 and ESPN-ABC and Fox. The network has not yet been named.
