Bruins Nation, a UCLA Bruins community

Newsweek's Techtonic Shifts blog serves up a very interesting read on why we should let the newspaper industry die, equating the ink and print medium to "horse-drawn carriages, or steam engines, or black-and-white TV." Very interesting read in light of our various discussions about Bill Splashme and T.J. Slimers and the other hacks running the Trojan LA Times. Hear that Bill? You're going to lose your job. Thanks for playing, but you and the LAT will fail.

Plaschke things this whole mess can be cleared up with a PR blitz: They need to show their madly passionate fans who, in my experience, have always wanted to win the right way. They need to show their potential recruits, who are now hearing only the negatives. Hold a news conference. Bring out a compliance officer. Explain how the system works. Highlight the safeguards. Answer the questions.