There are great schools in the [Atlantic Coast Conference] and the Southeastern Conference and the Big 12. I think it’s time to put everybody on an equal footing. I just reject the notion that the Big Ten and the Pac-12 ought to be treated differently in this process.
They are now selling most suites in the $90,000 range for both the UCLA and Rose Bowl Game, up from the average expected price of about $78,000.
Gonella attributed the increase to the value of the product and the UCLA name brand.